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Latest on the Direct Marketing IQ Bookstore
Email Marketing 2015
Welcome to Email Marketing 2015 . This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to...
The Designer’s Guide to Inkjet
Production inkjet has many speed, productivity, and flexibility advantages, but it is different than both offset and digital color toner devices. This educational resource covers topics such...
Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall,...
There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and...
Direct Mail (Simplified) Series: Track & Measure
In Book 3 of the Direct Mail (Simplified) series, Track & Measure , Trish Witkowski will teach you the essential skills behind testing, tracking and...
Direct Mail (Simplified) Series: Optimize Format
Feeling lost and uninspired, drifting along in the vast sea of postal regulations? Trish Witkowski is throwing you a life vest with her new...
Direct Mail (Simplified) Series: Design Great Mail
We want you to "Rock the Mailbox" with mail that performs. Print format and engagement expert Trish Witkowski will teach you about the process of creating effective...
Making a Case Your Donors Will Love
You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a...