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Dealing With Customer Misery - Part 1
I have in my massive private archive a number of stories of airline passengers detained on the tarmac for hours...
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Social Media : 4 Essential Social Marketing Strategies
Marketers tend to think of social media as a channel in-and-of-itself—a way to engage, interact and dialogue. But what every... -
Data Driven : Playing by the Rules
"Big Data" is a buzz word these days. More importantly, under the hood there has been new data emerging from... -
Nuts & Bolts - Case Study : Voices.com Sings Email’s Praises
When Ben Jackson took the position with Voices.com in 2009, the marketplace for professional voice-over talent was still sending out... -
Green Direct Mail Is No Longer an Oxymoron
Assigning green attributes to what is popularly known as "junk mail" may arouse skepticism, but some processes and materials used... -
Email Prospecting the Right Way: 3 Key Questions Answered
How can marketers use email to prospect for new customers without running afoul of the spam cops, getting blacklisted or... -
An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 2 of 2)
In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list... -
Nuts & Bolts - Loyalty : 5 Ways to Rekindle the Romance With Your Customers
If you were your company's customer, would your loyalty program keep the romance going? "You should constantly assess your relationships...
DIRECT MAIL
- DMA Acting President and CEO Linda Woolley Speaks With Target Marketing
- How to Convert a Direct Mail Package to Online Video
- U.S. Postal Service Incentivizes Commercial Mailers to Combine Mobile Marketing With Direct Mail
More On Direct Mail
EMAIL
- Shop Talk : Tips for Confirming Email Sign-Ups
- Editor's Note : Has Real Social Commerce Finally Arrived?
- Special Section : Best Practices for Email Marketing Success
More On Email
DIGITAL PRINTING
- Customer Insights : Does Your Brand Need a GPS?
- 4 Things Your Mobile Tells Marketers About You
- Aligning Marketing Data Strategy With Talent
More On Digital Printing
THIS WEEK'S SPECIAL
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Directory of Major Mailers
2011 Edition of Major Mailers is your insider’s guide to the companies spending over $50...Learn More...
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Bookstore
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Social Media ROI
“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have...
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Insurance Marketing: The Competitive Intelligence Report
“Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is...
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Printing Production Management (2nd Edition)
Printing Production Management provides a systematic treatment of the problem-solving aspects of production management that are so critical to efficient production and company profitability....
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Print Production Workflow: A Practical Guide
Streamline your workflow to achieve efficient production and improve profits, and use practical ways to maximize your conventional, digital, or hybrid workflows. A comprehensive and...