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Personalized Mail Works — and Insurance, Financial Services and Fundraising Marketers Know It
"Control mailings" — those mailings that are repeated in the mail — are considered successful mailings and are often the...
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Nutrition Action Healthletter: Getting the Outer Opened
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from... -
ASPCA and Its Effective Use of Color
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA).... -
Capital One 360 Makes It Simple
Last year, Capital One bought up ING Direct and made the awkward transition from the hip, orange-branded Dutch company to... -
Friday Taking Over Thursday for Email Send?
As any email marketer knows, Tuesday through Thursday has dominated the "send days" for years, but recent evidence from April... -
Data Driven : Social by the Numbers
The first thing that comes to mind when considering data's role within social marketing is Web analytics. Social marketing, as...
DIRECT MAIL
- A Novel Approach to Direct Mail: Lifestyle-based Analytics
- Direct Mail: Not Dead Yet
- Personalized Mail Works
More On Direct Mail
EMAIL
- Special Report: : 3 Email Marketing Trends for 2013 and Beyond
- Email Applied : 5 Ways to Grow Your Email Marketing Revenues
- YouTube Makes Video Channels Shoppable
More On Email
DIGITAL PRINTING
- A Novel Approach to Direct Mail: Lifestyle-based Analytics
- Too Many Conferences, Too Little Time. Part 1
- The Onion Gets Hacked, Shares 4 Insights
More On Digital Printing
THIS WEEK'S SPECIAL
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Hitting the Email Inbox
Hitting the Email Inbox covers all the bases of email deliverability, including everything from...Learn More...
Bookstore
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International Libel and Privacy Handbook, 3rd Edition
International Libel and Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters, and Lawyers, 3rd Edition: Offers nation-by-nation summaries of libel and privacy law...
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Global Fundraising: How the World is Changing the Rules of Philanthropy
Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American...
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New...
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Publishing E-Books For Dummies
Learn to: Format your book for e-readers, tablets, and mobile devices Market via blogs, social media, and your own website Use essential technologies such as...
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Whiteboard Selling: Empowering Sales Through Visuals
Whiteboard Selling: Empowering Sales Through Visuals : Explains how to take a sales message inventory Illustrates how to design your visual stories Empowers your...
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Ask Without Fear!
Is fundraising fun for you? Are your board members beating down your door with new donors that are ready to make a gift? If...
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Nonprofit Social Media
Is social media baffling to you? Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social...
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
This book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits ...