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Latest on the Direct Marketing IQ Bookstore
There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and...
Direct Mail (Simplified) Series: Track & Measure
In Book 3 of the Direct Mail (Simplified) series, Track & Measure , Trish Witkowski will teach you the essential skills behind testing, tracking and...
Direct Mail (Simplified) Series: Optimize Format
Feeling lost and uninspired, drifting along in the vast sea of postal regulations? Trish Witkowski is throwing you a life vest with her new...
Direct Mail (Simplified) Series: Design Great Mail
We want you to "Rock the Mailbox" with mail that performs. Print format and engagement expert Trish Witkowski will teach you about the process of creating effective...
Making a Case Your Donors Will Love
You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a...
Train Your Board (and Everyone Else) to Raise Money
Write Everything Right!
Let the world's highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, ... website and yes, especially your résumé!...
Email Marketing 2014 Trends, Best Practices & Case Studies
As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the...