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Latest on the Direct Marketing IQ Bookstore
Making Money with Donor Newsletters: The How-to Guide to Extraordinary Results
Transform your current newsletter into a money machine. Some organizations that have adopted Tom Ahern’s advice have improved their income by one-thousand percent. Elevate your...
Multichannel Marketing Ecosystems Creating Connected Customer Experiences
This book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full...
Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on...
Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they...
Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful...
Content Marketing for Nonprofits
Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced,...
Converge: Transforming Business at the Intersection of Marketing and Technology
Converge: Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to...
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over...