2011 Outlook: Inbound Marketing Tactics Dominate Outbound Ones for B2B

December 6, 2010

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

B2B companies were hard hit by the recession, and marketing departments took the brunt of it. Not only were their marketing budgets and staff cut, but the pressure to continue to feed the lead funnel was just as intense as it was before the recession hit....

Read Full Article...

Source: ymarketing

Companies Mentioned:

MarketingSherpa

More Suggested Content:

HubSpot Authors Create Book Grader to Track Success of Inbound Marketing Book
November 9, 2009 From News
HubSpot, Inc. announces the creation of Book Grader, a free diagnostic tool for authors to track and improve the marketing of their books online. The tool was developed by HubSpot co-founder and CTO Dharmesh Shah to track the success of the Inbound Marketing book. The book, co-authored by Shah and HubSpot CEO and founder Brian Halligan, was released on October 19, 2009 by Wiley and serves as a how-to guide to inbound marketing for businesses.

Live from DMA2010: How to Create a Connected Marketing Organization
October 11, 2010 From Home Page
SAN FRANCISCO — What Connected Marketing is and how to achieve it in an organization was the focus of a presentation given by David Daniels, CEO, Relevancy Group, at an Email Experience Council and DMA Councils Networking luncheon that took place here at DMA 2010 here on Oct 11.