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August Case Study Featuring London Review of Books

August 31, 2010
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The August 2010 issue of our ‘Sample of the Month’ case study features our client London Review of Books and their success with a #10 package using 2 direct marketing techniques. London Review of Books worked with ProCirc, their circulation management partner, to execute this test with Ballantine handling the printing and mailing portion of the project. Sage Communications handled the copy & design.
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Source: Ballantine Corporation
 

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(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

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