Business Mailers Rankled by Obama Call to End Saturday Delivery

February 14, 2012

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President Barack Obama's call for the U.S. Postal Service to end Saturday mail delivery and raise rates will drive away customers while not addressing needed cost reductions, some business users and U.S. lawmakers said....

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Source: Bloomberg News

Companies Mentioned:

U.S. Postal Service

People Mentioned:

Barack Obama

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Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

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PURLs for Profit

Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you

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