Harte-Hanks, a global insight-driven multichannel direct and digital marketing company, announced today that it has released a comprehensive study of email marketing and messaging metrics for nine industries, analyzing roughly 3 billion email messages sent across nearly 100 companies in 2009 and 2010 using the Postfuture email platform....
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2 Smart Ways to Reduce Mail Volume
January 26, 2011
From Tipline
One of the easiest methods for reducing the postage bill is to cut mail volume and migrate to other media where response is proven. However, it is risky. Targeting volume cuts to those segments that are less responsive is the key.