How DM Can Defend Itself Against Media Land Grab

July 14, 2010

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I had lunch with an experienced marketer recently who predicted testing times ahead for direct mail. The traditional manta, he argued, that direct mail is accountable and targeted is true but the channel is and will continue to lose out to online ads that can be cheaper and more accountable, condemning the medium to a lower position on direct marketers’ pecking order....

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Source: Marketing Week

Companies Mentioned:

Direct Marketing Association

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David Whittaker

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Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

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PURLs for Profit

Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you

...