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Ideas for Dealing with New Postal Rates

May 11, 2011
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I’m sure most of you noticed, as Doc did, that certain bulk mailing rates went up on April 17th, another attempt by the Postal Service to stop the flow of red ink. So with rates going up, what are bulk mailers to do?...

Source: ZDNet
 

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

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