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New Mailing List Technology for Digital Print Industry

July 16, 2010
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LeadsPlease, a printing industry leader in web-to-print and direct mail solutions, announces the launch of the revolutionary DataWidget....

Source: WhatTheyThink?
 

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(PDF Format) <b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. Here are just a few of the many takeaways you’ll learn: • How to leverage data • The importance of data verification • How to use relevant images to evoke an emotional response • How to effectively use pURLS to increase response • What formats are working • What elements you should test Today, it’s all about personalized 1-to-1 marketing. The message needs to be relevant. And, the more relevant the message is, the better the response rate. VDP turns data into dollars! <b><u>100% Money-Back Guarantee</b></u> Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked. <b><u>About DirectMarketingIQ</b></u> The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

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