Pitney Bowes Survey Predicts Boost in Personalized Direct Mail

October 21, 2011

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Though it was based only an informal survey conducted among attendees at a recent Direct Marketing Association conference, a new study from Pitney Bowes found that companies will continue to boost their direct mail and email marketing budgets next year....

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Source: Print Week

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

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