Increasing the Value of Mail

May 5, 2011

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As it continues to redesign internal activities to meet its four business strategies, the Postal Service also will focus on perfecting its core function of delivering — to make sure the value that businesses get from using the mail is strengthened and improved, PMG Pat Donahoe vowed yesterday at the National Postal Forum (NPF)....

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Source: USPS News Link

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Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

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Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you

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