Research Finds Consumers Prefer Direct Mail Use Of DVDs and Compact Discs

October 11, 2010

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Consumers want more than a movie or videogame disc in their mailboxes. According to a recently released research study produced in cooperation with the Direct Marketing Association (DMA), DVDs and Compact Discs are a preferred form of direct marketing that yields significantly higher results than print media and email....

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Source: TheStreet

Companies Mentioned:

Direct Marketing Association

Sony DADC

People Mentioned:

Guy Finley

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

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