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Royal Mail to Offer Digital Watermarking System

May 10, 2011
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Royal Mail is offering clients the ability to enable direct mail recipients to link to a website through a smartphone using a digital watermarking system instead of quick response codes.
The system allows rich media to complement direct mail without using embedded chips or quick response codes, but instead using triggers contained within mail art and design....

Source: Marketing Magazine
 

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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