Royal Mail Price Rises 'Are Another Blow for UK Businesses'

November 16, 2010

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Royal Mail's plans to raise the price of business post by 19 per cent could have a "devastating effect" of the future of mail, the Direct Marketing Association (DMA) has warned....

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Source: DMA UK

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

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Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you

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