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Target: Customers on the Go

May 16, 2011
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With smartphone use soaring, many small companies are turning to these quick-response, or QR, codes to connect with customers on the go. They're placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos. And, like Ethical Bean, many companies say they've seen a big sales boost....

Source: Wall Street Journal
 

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