Postal Service observers hoping for compromise deal to reform agency

September 27, 2011

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House Republicans pushing to overhaul the cash-strapped U.S. Postal Service believe adding a prominent backer in the Senate gives their efforts fresh momentum. But Rep. Darrell Issa (R-Calif.), the chairman of the House Oversight Committee, and others still face resistance to their plans from some quarters, leading some USPS watchers to eye potential paths to compromise....

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Source: The Hill

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

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A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you

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