USPS Opens Door for Small Businesses to Use the Mail

April 12, 2011

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Postmasters across the United States are set to hold a series of special events over the next few months, to attract small businesses into using a new simplified mail service for local advertising. The US Postal Service has more than 1,300 “Grow Your Business” days scheduled around the country to highlight a new market trial called Every Door Direct....

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Source: Post & Parcel

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U.S. Postal Service

People Mentioned:

David Mastervich

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

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