What Doesn't Work When Marketing Online
July 28, 2011
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With Social Media, It Pays to Fish Where the Fish Are
March 31, 2010 From Tipline
The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.
March 31, 2010 From Tipline
The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.
Editor's Note: Book Business to Present "Making Books Social" Webinar
March 26, 2010 From BB Extra
On Tuesday, April 6, at 2 p.m. EST, Book Business will present the HP-sponored webinar, "Making Books Social."
Recognizing the importance of social networking in the lives of today’s teen readers, publishers are blending Web sites and social media with new book releases to start conversations and keep them going. They are looking for opportunities for readers to not only order and review new titles online, but also to share their enthusiasm for books with fellow members of social networking sites; communicate with authors; and use a variety of up-to-date digital tools to express interests and opinions.
March 26, 2010 From BB Extra
On Tuesday, April 6, at 2 p.m. EST, Book Business will present the HP-sponored webinar, "Making Books Social."
Recognizing the importance of social networking in the lives of today’s teen readers, publishers are blending Web sites and social media with new book releases to start conversations and keep them going. They are looking for opportunities for readers to not only order and review new titles online, but also to share their enthusiasm for books with fellow members of social networking sites; communicate with authors; and use a variety of up-to-date digital tools to express interests and opinions.
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FROM THE BOOKSTORE
Email Marketing that Works (2nd Edition)
Available as a PDF.
A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.
That’s the focus of this new guide to email...
A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.
That’s the focus of this new guide to email...
Secrets of Direct Marketing Testing
Available as a PDF
A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.
Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving...
A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.
Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving...
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