Why I Will Never, Ever Hire A "Social Media Expert"

June 13, 2011

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I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume. Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social media, by itself, will not help you....

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Source: Business Insider