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4 Reasons to Go Full-Service Intelligent Mail, NOW

February 25, 2010 by Ethan Boldt, editor-in-chief

3. The Numbers Are On Your Side ... and the USPS's
Full-service intelligent mail qualifies for price incentives. "It's 3/10th of a cent for first class, 1/10th of a cent for periodicals and standard mail. You also get free key information: address correction service (very valuable opportunity to take) as well as start the clock data (excellent for supply chain visibility)," explains Day.

By the end of January 2010, the USPS counted $1.4 billion in revenue for full service mailings and 5 billion full service pieces had been processed.

4. Why J&Q Went Full Service
The first reason that Henkel gave was that full service intelligent mail allowed him to give a discount for their clients: $1 per 1,000 standard, $3 per 1,000 first-class. Other reasons included better delivery information, so that now they could really prove delivery status like never before. Full electronic submission of supporting USPS documents was also a boon.

Other advantages? IMB gives J&Q direct monitoring of consolidators, which will encourage higher performance levels. IMB combines addressing and tracking information into one barcode, thereby saving real estate on the mail piece.

In addition, Henkel stated that their clients view them as their postal experts. And they wanted to be early innovators and that it was important to J&Q to provide any and all services that meet the needs of our clients. IMB helped meet their company culture to provide total transparency and gives clients direct access to documents. 
 

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