6. Check Out a Book
When my enthusiasm for a project flags, I turn to books about writing by my favorite writers. There's nothing like getting advice from an expert to jump-start your creative thinking. My library includes well-worn books by Bob Stone, Joan Throckmorton, Denny Hatch, Herschell Gordon Lewis, Roy H. Williams, John Caples and Robert Collier.
Note: Even though all these people wrote their first books about writing before the introduction of email, websites, Twitter and Facebook, their wisdom about the effective use of words will always apply, even as the media delivering our words changes.
Pat Friesen is a copywriter/creative strategist who writes for direct mail, email, blogs, catalogs, the Web and other direct marketing media. She's also a sought-after copy coach, workshop presenter and columnist for Target Marketing magazine. You can contact Pat at (913) 341-1211 or Pat@PatFriesen.com.
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