Archive Observations: More Resources For Human Resources
September 3, 2009 by Paul Bobnak, archive director, Who's Mailing What! Archive Insider
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Among the many challenges faced by human resources professionals is the ability to keep up with a dizzying array of employment regulations and laws put in force by the federal and state governments. Fortunately, there are many companies in the marketplace that can provide this service.
In June, Personnel Concepts (Archive code #810-178848-0906) mailed an offer for a publicly-posted labor law notice, the Space-Saver 1 poster. Mailing in an official-looking #10 OSE, the one-page letter guarantees protection for up to $17,000 in labor law compliance costs and government fines.
An offer for a similar service by G. Neil (Archive code #810-172217-0906) warns on the front of the #10 outer that "New Family and Medical Leave Act Posting Deadline Has Passed." Inside, the offer for its Poster Guard Compliance Protection service includes a 100 percent guarantee against "any government fines for improper posting content." As further reassurance, the mailing includes a lift note that lists questions to ask of other possible providers, and a brochure that reaffirms the promise from the letter by further explaining how the service works.
The teaser on a #10 envelope pack from J.J. Keller (Archive code #801-178365-0906) has an irresistible offer: "Would you throw away a $299.00 gift that helps clear up FMLA confusion?" The letter confirms that the 400-page manual—a "practical FMLA reference that helps simplify this complex issue"—is indeed, free. Updates are not. But the company clearly feels that the value of the book to HR professionals will be so well-established that their loyalty (for updates and other products) will be ensured.
Laying The Groundwork for 2012
The next U.S. presidential election race has already started, and judging by the mail from the last few months, it looks like Newt Gingrich, the former Speaker of the House, intends to be a major player. In April, for example, in a special campaign for the Young America's Foundation (Archive code #601-605060-0904), he writes of a crisis: "our country and the Conservative Movement are experiencing a Valley Forge." He urges the "friend of liberty" to make a gift so that YAF can "reach young people as early as possible."
Another one-off effort, for the American Conservative Union (Archive code #601-177067-0904B), attacks the U.S. Congress because it has "failed to address our dependence on foreign oil." Gingrich hits on several themes, national security and prosperity among them, and along the way, praises ACU for its support for "conservative values." As an incentive, he offers a copy of his book, "Drill Here, Drill Now, Pay Less", for a $50 gift (autographed for a $100 gift). "Traditional values" come up again in his letter for Citizens United (Archive code #601-177354-0905), as Gingrich argues that "God should not be driven from the public square." And, again, he offers a premium; this time, it's his DVD, "Rediscovering God in America."
In June, Personnel Concepts (Archive code #810-178848-0906) mailed an offer for a publicly-posted labor law notice, the Space-Saver 1 poster. Mailing in an official-looking #10 OSE, the one-page letter guarantees protection for up to $17,000 in labor law compliance costs and government fines.
An offer for a similar service by G. Neil (Archive code #810-172217-0906) warns on the front of the #10 outer that "New Family and Medical Leave Act Posting Deadline Has Passed." Inside, the offer for its Poster Guard Compliance Protection service includes a 100 percent guarantee against "any government fines for improper posting content." As further reassurance, the mailing includes a lift note that lists questions to ask of other possible providers, and a brochure that reaffirms the promise from the letter by further explaining how the service works.
The teaser on a #10 envelope pack from J.J. Keller (Archive code #801-178365-0906) has an irresistible offer: "Would you throw away a $299.00 gift that helps clear up FMLA confusion?" The letter confirms that the 400-page manual—a "practical FMLA reference that helps simplify this complex issue"—is indeed, free. Updates are not. But the company clearly feels that the value of the book to HR professionals will be so well-established that their loyalty (for updates and other products) will be ensured.
Laying The Groundwork for 2012
The next U.S. presidential election race has already started, and judging by the mail from the last few months, it looks like Newt Gingrich, the former Speaker of the House, intends to be a major player. In April, for example, in a special campaign for the Young America's Foundation (Archive code #601-605060-0904), he writes of a crisis: "our country and the Conservative Movement are experiencing a Valley Forge." He urges the "friend of liberty" to make a gift so that YAF can "reach young people as early as possible."
Another one-off effort, for the American Conservative Union (Archive code #601-177067-0904B), attacks the U.S. Congress because it has "failed to address our dependence on foreign oil." Gingrich hits on several themes, national security and prosperity among them, and along the way, praises ACU for its support for "conservative values." As an incentive, he offers a copy of his book, "Drill Here, Drill Now, Pay Less", for a $50 gift (autographed for a $100 gift). "Traditional values" come up again in his letter for Citizens United (Archive code #601-177354-0905), as Gingrich argues that "God should not be driven from the public square." And, again, he offers a premium; this time, it's his DVD, "Rediscovering God in America."
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