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5 Ways to Use a Deadline to Super-charge Response

December 16, 2010 by Pat Friesen

Show it more than once. Put it in your subject line, headline, letter opener, Johnson Box, catalog cover burst or button link to a landing page. Place it at the very beginning or very end of a sentence or paragraph, not buried in the middle.

And show it in different formats — February 14, 2011 and 02/14/11. You never know which will catch the eye of your scanner/reader.

Pat Friesen is a direct response writer/creative strategist who writes for direct mail, email, blogs, catalogs, the Web and other direct response media. She's also a sought-after copy coach, workshop presenter and columnist for Target Marketing magazine. Contact Pat at 913.341.1211 and Pat@PatFriesen.com.


 

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