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Direct Mail Formats That Work, Now

March 17, 2011 by Ethan Boldt
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One attendee asked about the disappointment that certain prospects may have when they realize that what's inside the package isn't exactly deserving of the "official" treatment. While that can be true, it's up to the designer/copywriter/marketer to decide to use such a faux treatment to sync the inside of the package with the outside, so at least the look is there. If the prospect rejects the "substance" of the package, then that's the risk the marketer must be willing to take.

To see all the above examples, register on Direct Marketing Day @ Your Desk to see the presentation.

Ethan Boldt is the chief content officer at DirectMarketingIQ, the research division of the Target Marketing Group. He created over half the agenda for the first-ever Direct Marketing Day @ Your Desk virtual show and would love to hear your feedback. Email him at eboldt@napco.com with any comments.
 

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

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