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The Value of Making the Move to IMB

June 10, 2010 by David Henkel

4. Direct monitoring of consolidators, which will encourage higher performance levels.
IMB combines addressing and tracking information into one barcode, thereby saving real estate on the mail piece for clients.

5. Encouraging a company culture to provide total transparency as IMB provides clients direct access to documents.

Full-Service IMB's advantages are significant and are worth the effort on many levels. While the savings may not seem like much at first, for large volume mailings, the savings can add up, and any advantage in this competitive marketplace is important to service providers. Additionally, with Full-Service IMB, service providers can offer clients more robust tracking of projects, proving performance specifications are being met.

The bottom line is Full-Service IMB is where the industry is going for a number of solid reasons. It will help reduce undeliverable mail and, as service providers in the direct mail industry, it is important to participate positively with the USPS to lay a strong foundation for our industry's continued success.

David Henkel is president of Johnson and Quin, located in Niles, Ill. Johnson & Quin is a national leader in targeted full-service direct mail printing and production offering the latest data and personalization technologies and multi-channel marketing capabilities. He can be reached at dhenkel@J-QUIN.com.


 

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