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Republican Direct Mail Plays the Obama Card

August 26, 2010 by Paul Bobnak
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At the other end of the political spectrum , the Friends Committee on National Legislation (601-717403-1006) sent out a four-panel brochure to its membership with "Questions for the Candidates." It lays out a brief description of important issues (e.g., nuclear weapons; immigration; Afghanistan) and the FCNL's position (with a link back to a special website for more details), the member is encouraged to "climb the ladder of engagement" with people running for the U.S. Congress in 2010.

It's a dialed-down approach to increasing a citizen's involvement with issues, candidates and parties, especially when compared to the other mailings. Ultimately, though, the effectiveness of any of these techniques and rhetoric will be made clear only after Election Day.

 

 


 
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Most Recent Comments:
Kathy - Posted on August 26, 2010
This may be effective direct mail, but it's also full of lies ... or at the very least "truths stretched to their limits". What about ethics in marketing? The rest of us have to abide by them ... even if copywriters in the political area don't.
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Archived Comments:
Kathy - Posted on August 26, 2010
This may be effective direct mail, but it's also full of lies ... or at the very least "truths stretched to their limits". What about ethics in marketing? The rest of us have to abide by them ... even if copywriters in the political area don't.