On Tuesday, Aug. 23, we at DirectMarketingIQ helped host InterACT, a Virtual Conference and Expo for multichannel marketers ... or for any company curious about the recent strategies and best practices for integrating print, online, social media and mobile in a seamless way that creates improved ROI on upcoming campaigns.
It was a huge success, and I'm not exaggerating. Over 4,800 people registered and of those who took the show survey, 93 percent said the conference was either "excellent" or "very good" — that is outstanding!
Fortunately, if you missed the "live" day, you can still attend this virtual show (for FREE) for the next 90 days, starting today. After all, over 73 percent of those surveyed enjoyed the show so much that they will be checking it out in the on-demand environment. And after you browse the agenda, with 16 sessions on the most relevant direct marketing topics, you'll want to do the same.
So, head to the show on your computer, for 30 minutes or for the full day. It's easy: Register for free, launch the show on your computer, then go to as many sessions and download as many resources as you want. Afterwards, send me an email telling me what you think. I want your feedback as well as ideas for our next show!
For a taste, here are three integrated marketing ideas that sprang from the closing session: "45 Integrated Marketing Ideas (That Work!) in 45 Minutes." It featured top experts M.J. Anderson, CMO of Trekk Cross-Media; Andrew Kordek, Co-Founder & Chief Strategist at Trendline Interactive; and Jon Otto, CEO of Visions, Inc., and received a lot of positive reviews. Otto delivered these three ideas among his 15:
1. Know Your Customer
Otto encourages marketers to develop a "1 to 1" marketing relationship where each individual on your list thinks that they are communicating with you directly. For the marketing manager, it is mass individualization — communication of personalized relevant messages to a large number of recipients. For the customer, it is: "Hey ... they are really talking to me, individually."
To get there, you can't just assume you know the customer based on a few data points. You must find out if you can answer a host of questions, such as:
• Do they know you?
• What do you know about them?
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