MARCH MADNESS!! My "Final Four" for the coming weeks ...

We were only about 20 minutes into the first session at Direct Marketing Day @ Your Desk when I dashed off a quick email to my marketing colleague saying "We need to implement this ASAP."

It was Carolyn Goodman's AAA case study in the All-Star Opening Roundtable that provided my first big takeaway: Revamp your emails so that the major benefit message appears in both the horizontal and vertical preview panes!  How smart ... and just one of dozens of notes I made during the event. Quite simply, the show was packed with great information.

If you didn't attend the virtual conference on March 15th — no worries.  The entire show with 12 dynamic sessions, along with tons of downloadable resources is available FREE on demand for 90 days.  Click here to register and check out the full agenda.

Next up is the new publication from DMIQ on PURLs FOR PROFIT - Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

Chief Content Officer Ethan Boldt has done a terrific job in researching and writing this report, and it is now in the bookstore.  See for yourself how mail, email, and Web landing pages work best when they work together.  Download this new special report today.

The final touches are going into our Publishing Business Conference & Expo that will be held on April 4-6 at the Marriott Marquis.  If you are in publishing (and that includes all content in print or online) then this show is for you.  Check out the full conference agenda at www.publishingbusiness.com and sign up for the Free Expo Pass that also gets you into the Opening Keynote Event with Steve Hannah, president and CEO of The Onion.  Or sign up for the whole enchilada and receive a free Apple iPad.