Search results for B-to-B

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
May 13, 2013 From Bookstore
In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: 

• Managing the New Customer—and the New Customer Relationship
• Planning Relationships with Existing Customers
• One-Through-One: Engaging Social Customers
• B2B Relationships
• Customer Analytics

And more!

An All-in-One Grand Control
May 6, 2013 From Who's Mailing What! Report
For a company whose business is based on direct mail, it's not surprising that Pitney Bowes developed a direct mail piece that has worked so well for so long. A folded self-mailer, promoting the company's mailstation 2 postage meter system to a small business audience, has been in the mail for over three years, thus qualifying it as a Who's Mailing What! "Grand Control." Of the approximately

Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...

Cross-Channel Copywriting — Strategies to Start Using NOW!
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

Valuable Content Marketing
March 4, 2013 From Bookstore
Readers will learn:

• The content options available and how to choose the right channel
• What type of information to post on social networking, business blogs and websites 
• How to define your market niche
• How to increase SEO 
• And so much more!

Mastering Mobile Marketing
February 26, 2013 From Bookstore
Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.

With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel. 

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
February 7, 2013 From Bookstore

• Introduces you to the psychology, behavior, and influence of the new social consumer 
• Shows how to define and measure the success of your social media campaigns for the short and long term 
• Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter 
• Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
February 7, 2013 From Bookstore

• How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business 
• Signs, Banners, Giveaways, Packaging and Experiential Marketing that Inspires and Persuades 
• Modern Ways to Use Posters, Brochures, and More to Compel Your Audience

Digital & Direct Marketing Goose
December 27, 2012 From Bookstore
Marketing expert German Sacristan helps marketers achieve success in this age of digital media. You'll learn:

• How to ensure a better ROMI (return on market investment) through Sacristan's simple, functional, easy to reference outline and methodical processes.
• Fundamentals of marketing, sales and communication and how they apply in the world of digital media.
• And much more!

IMC Handbook
December 13, 2012 From Bookstore
Readings from experts with tips and tricks of the trade on:

• Solving Marketing Problems with an Integrated Process
• B2B Marketing and Lead Generation
• Consumer Privacy: Knowing Your Customers Without Really "Knowing" Them
• Using Web 2.0 to Connect, Build, and Sell with a Marketing Upgrade
• And much more!

Plus: Over 20 case studies from companies like Allstate, Amtrak, Hallmark and Lane Bryant!

Big Data Analytics: Turning Big Data into Big Money
December 4, 2012 From Bookstore

This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.

• Reveals big data analytics as the next wave for businesses looking for competitive advantage
• Takes an in-depth look at the financial value of big data analytics
• Offers tools and best practices for working with big data

6 Ways to Make the Magalog Work for B2B - DMIQ TV Video
November 13, 2012 From DMIQ TV
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, discusses the recent Harvard Business Review mail piece and the direct mail best practices for using...

Webinar Express: 4 Steps to Successful Content Marketing
October 30, 2012 From Webinars & Virtual Events
Everyone is tired of marketers interrupting their lives. It's time to change the way you market to consumers. You have to start by using relevant, useful and easy to find content that is targeted based on the interest and behavior of the consumer.

Click below today to view...

166 Proven Marketing Strategies for Retail Success
October 5, 2012 From Bookstore
Piggybacking on “Retail Trends Revealed,” here is volume two of the Retail Competitive Intelligence Report: “166 Proven Marketing Strategies for Retail Success.” Yes, adding up all the best practices in this report ends up with 166, each valuable in its own right to boost your retail IQ in this fiercely competitive marketplace. Get best practices for integrated marketing campaigns including:

• Email
• Direct mail
• Mobile
• Social
• Web optimization
• And more!

The Science of Email Marketing for B-to-B and B-to-C
July 11, 2012 From Webinars & Virtual Events
Email is one of the most precise marketing channels. You can test it, measure it, benchmark it and perfect it-if you know the tactics that drive optimal results. Join results-driven email masters Reggie Brady and Ruth Stevens on this deep dive into the guts of email marketing. We'll detail best...