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Direct Mail Confidential

Paul Bobnak

75 Years Ago, Three Young Men …

<em>Popular Mechanics</em> March 1935

I've always loved reading old magazines. As a kid in the mid-1970s, I spent hours on rainy afternoons with issues of Look, Sport, and Life saved by my mom and dad from the early 1960s. It wasn't just the pictures and stories about JFK, Willie Mays and the Beatles that pulled me in; it was also the advertising. The cars, the foods, the TVs — a lot of it was already pretty different from what I knew. Read More >>

 


Throwing Lights On

Ethan Boldt

Blog: Direct Marketing School Still in Session

The virtual show. Anyone been to one yet? I have to admit, my first real attendance to any such show was to our very own, Direct Marketing Day @ Your Desk, which I helped organize. And I was sold, especially after seeing the numbers. Read More >>