Advertisement

Search results for Controls

Found 71 item(s)

Found 71 item(s). Displaying 1-15
Celebrating Our 30th Anniversary!
October 16, 2014 From DirectMarketingIQ Insider
It was October 1984 when Denny and I launched the premiere issue of Who's Mailing What! Back then, it was a paid newsletter that analyzed direct mail and included a members-only archive service.
 
Progressive Grand Control Envelope
Progressive’s Strong Branding Makes a Personal Connection
September 11, 2014 From Who's Mailing What! Report
Love her or hate her, you have to admit that "Flo" — the pitch woman for Progressive Insurance — is almost impossible to ignore. She's been the star of the company's TV and radio ads since 2008. And, since 2011, a direct mail package heavily featuring her smiling face has been driving traffic to the company's website and telephone representatives. This piece is one of the latest Grand Control mailings tracked exclusively by Who's Mailing What!
 
Using Anger to Inspire Action
Turning Tragedy into Action!
August 14, 2014 From Who's Mailing What! Report

Jim Brady, the former press secretary to Ronald Reagan died Aug. 4, 33 years after he was shot in an attempted assassination of the president. A week after his death, a direct mail appeal came across my desk from the Brady Campaign. And while it is a good effort, nothing can compare to the powerful, dramatic and honest words of Jim Brady himself in the long time Grand Control mailing from the Brady Campaign.

 
CRS outer envelope
Testing Equals Success for Catholic Relief Services
March 27, 2014 From Who's Mailing What! Report
When you're trying to "rev up your response," as copywriter Pat Friesen once put it, testing various bells and whistles can make a big difference. That's one of the keys to the success and evolution of the "EMERGENCY APPEAL" package for Catholic Relief Services. It's been in the mail for over seven years, one of over 1,500 Grand Control mailings (in the mail for three years or more) cataloged by Who's Mailing What! Because CRS is the official international humanitarian agency of the U.S. Catholic community, the guardian angel medallion pictured on the front of the #10 carrier (see the first image in the mediaplayer) seems to perfectly represent the secular and sacred nature of the group's mission.
 
Copy and Design Team Up to Create a New Control From Danbury Mint
Copy and Design Team Up to Create a New Control From Danbury Mint
February 27, 2014 From DMIQ TV
"Midnight Spell" — a strand of cultured black pearls offered by Danbury Mint has been around for a few years. But the current 6"x9" black...
 
Harvard Women's Health Watch
Easy Sell vs. Tough Sell: The Anatomy of Two Direct Mail Controls
February 13, 2014 From Who's Mailing What! Report
When an envelope arrives in the mail, it could be personal correspondence from a friend or relative. Or it could be a piece of direct mail trying to sell you something. In either case, a letter is de rigueur — normal, customary, socially obligatory. I recently reviewed two control mailings from Harvard Women's Health Watch and Learning Strategies. The letter from Harvard Women's Health Watch is textbook correct, whereas the letter from Learning Strategies breaks all the rules.
 
Wounded Warrior Project Purple Heart Control
Wounded Warrior Project Purple Heart Control
January 30, 2014 From DMIQ TV
Control mailings are controls for a reason — they work. And it's easy to see why the Wounded Warrior Project's Purple Heart direct mailer has...
 
2013 Fundraising Grand Control of the Year
2013 Fundraising Grand Control of the Year
January 16, 2014 From Who's Mailing What! Report
When a control mailing has been in the mail for three years or more, it's worth looking closely at this "Grand Control" to see why...
 
What Is a Control?
What Is a Control?
November 12, 2013 From DMIQ TV
Paul Bobnak, research director of Who's Mailing What! (the most complete library of direct mail and email in the world), takes a look at what...
 
Magazine/Newspaper Controls in 2013*
October 31, 2013 From Who's Mailing What! Report
Magazine/Newspaper Controls in 2013* Bloomberg Businessweek Sports Illustrated Wall Street Journal Forbes Magazine Money Magazine Harvard Health Letter Nutritional Action Healthletter Consumer Reports Harvard Business Review The Nation *Based on repeated mail pieces (controls) that...
 
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
 
Amnesty International Card
Refreshing a Nonprofit Classic
October 17, 2013 From Who's Mailing What! Report

To see the work of great painters, you usually need to go to a museum or art gallery. To read the work of great copywriters — and learn from it — you need only to look through the mail that arrives at your doorstep every day. One masterpiece that has been mailed continuously for about 20 years is the member acquisition effort for Amnesty International.

 
Two Outers: A Promise vs. A Prayer
Two Cancer Charities Using Direct Mail Very Differently
October 3, 2013 From Who's Mailing What! Report
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."
 
Building a Mail Piece That's Meant to Last
July 25, 2013 From Who's Mailing What! Report
To achieve success in direct mail, you don't need an eye-catching image or teaser on your outer. Sometimes a cartoon will do just fine. That's just one of the takeaways from JoAnn Kalenak, acquisition marketer at High Country News. Two versions of the magazine's acquisition package have been received by Who's Mailing What! for more than 3 years, qualifying them as "Grand Controls."
 
Relauching a Magazine With the Triple Postcard
July 11, 2013 From Who's Mailing What! Report
Direct mail has always been the key marketing channel for launching or relaunching a magazine. Formerly, that meant a splashy magalog. But times have changed, as publishers don't want to invest that kind of cash — yet they also hesitate to send out the common voucher for a new title.
 
 
Executed & Rendered In: 1.4292569160461 seconds.