Search results for Controls
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January 12, 2012 From News
For many people, the possibility of having influence is enough to get them to donate money to a political campaign. Now unless you're very naive, you can't really think that donating anything short of huge amounts of money will allow you to the rub shoulders with the powers-that-be. That's why a membership upgrade mailing from the National Republican Senatorial Committee that's been in the mail since early 2010 works so well.
The 5 Fundraising Direct Mail Trends in 2011
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 1, 2011 From Inside Direct Mail Weekly
Within our comprehensive database of direct mail, the Who's Mailing What Archive, we crunch the various numbers in order to find the current trends in the mailstream. Here's what we've seen so far in 2011.
September 28, 2011 From DMIQ TV
“YOUR BAGS FLY FREE” is a great USP (unique selling proposition) that is so cleverly promoted on TV ads from Southwest Airlines. Now you can
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June 22, 2011 From DMIQ TV
Some fundraising packages have it all: Great copy (including a letter that employs the big copy drivers), great use of the components and great tactics.
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Messages That Break Through the Clutter: 2011's Winning Campaigns from Every Channel - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
June 17, 2011 From Webinars & Virtual Events
What messages will win? With more channels employed in virtually every marketing campaign, the sheer number of messages that prospects are getting is going up...
June 17, 2011 From Webinars & Virtual Events
What messages will win? With more channels employed in virtually every marketing campaign, the sheer number of messages that prospects are getting is going up...
How Often Should You Mail Prospects?
February 24, 2011 From Inside Direct Mail Weekly
So you've bought into the idea of mailing prospects or customers more than once. How should you go about handling your remailing efforts? Here are just four ideas for you to consider.
February 24, 2011 From Inside Direct Mail Weekly
So you've bought into the idea of mailing prospects or customers more than once. How should you go about handling your remailing efforts? Here are just four ideas for you to consider.
February 23, 2011 From Inside Direct Mail Weekly
A voucher mailing by Foreign Affairs is proof that sometimes, old controls don't die or fade away, they're just successfully refashioned for today's audiences. The first one, written by the late Len Berkowe, was its circulation-building workhorse from 1982 to 2003.
January 6, 2011 From Inside Direct Mail Weekly
Anyone who's ever had to deal with those unpleasant bills that come up when cars, plumbing systems and the like stop working right rue the day when they passed on less expensive protection offered to them. Fear, the possibility of a future, costly regret, is the key to an offer by Frigidaire to an appliance customer with a warranty facing imminent expiration. It's a package that's been in the mail for at least …
December 2, 2010 From Inside Direct Mail Weekly
If you want to offer just enough information on an outer envelope to tantalize the prospect into opening it, it's hard to find a better example to emulate than the most recent effort by AAA to become a Grand Control (a control in the mail for three or more years).
Direct Mail Marketing Trends for Magazine Publishers
October 14, 2010 From Inside Direct Mail Weekly
Magazines have long been among the most sophisticated users of direct mail (for the very latest look at trends, into both direct mail and email marketing by magazines, along with extensive analysis, see DirectMarketingIQ's just released Magazine Publishing Industry Sector Report). Many fine copywriters and designers cut their teeth on subscription packages and developed giant reputations as a result of their ability to sell subscriptions through this channel.
October 14, 2010 From Inside Direct Mail Weekly
Magazines have long been among the most sophisticated users of direct mail (for the very latest look at trends, into both direct mail and email marketing by magazines, along with extensive analysis, see DirectMarketingIQ's just released Magazine Publishing Industry Sector Report). Many fine copywriters and designers cut their teeth on subscription packages and developed giant reputations as a result of their ability to sell subscriptions through this channel.
September 23, 2010 From Inside Direct Mail Weekly
Following the near-collapse of the financial system two years ago, the credit card marketplace looked like a pretty dismal place. Direct mail volume dropped, of course, a trend that's likely to continue for years. But to stand out, marketers have begun to roll out new cards, as well ramp up promotions for existing cards to specific demographic groups.
September 16, 2010 From Inside Direct Mail Weekly
Talking about death is a powerful taboo in our culture. But as a mailing by Trident Society shows, it's possible to broach the subject with a prospect, if done carefully. This new Grand Control (in the mail for three years or more) sells pre-paid cremation plans, which doesn't make it an exact fit for the Who's Mailing What! Archive
August 12, 2010 From Inside Direct Mail Weekly
The latest mailing by Mutual of Omaha to achieve Grand Control status (in the mail for 3 years or more) takes a different tack from many other efforts selling insurance. The most successful, and common copy driver employed by these marketers is fear. Whether wielded subtly, or like a sledgehammer, getting a prospect to worry about a worst-case scenario is usually enough to override any objections.
August 9, 2010 From News
Remember the Jerry Maguire line "show me the money"? SunTrust Mortgage does so quite literally with an April mailing telling its customers exactly how much money they can save on their home loan. This one's been in the mail since at least February 2006, thereby qualifying it for Grand Control status (controls in the mail for three years or more).
