Search results for ControlsFound 64 item(s)
November 12, 2013 From DMIQ TV
Paul Bobnak, research director of Who's Mailing What! (the most complete library of direct mail and email in the world), takes a look at what...
October 31, 2013 From Who's Mailing What! Report
Magazine/Newspaper Controls in 2013* Bloomberg Businessweek Sports Illustrated Wall Street Journal Forbes Magazine Money Magazine Harvard Health Letter Nutritional Action Healthletter Consumer Reports Harvard Business Review The Nation *Based on repeated mail pieces (controls) that...
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
October 17, 2013 From Who's Mailing What! Report
To see the work of great painters, you usually need to go to a museum or art gallery. To read the work of great copywriters — and learn from it — you need only to look through the mail that arrives at your doorstep every day. One masterpiece that has been mailed continuously for about 20 years is the member acquisition effort for Amnesty International.
October 3, 2013 From Who's Mailing What! Report
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."
July 25, 2013 From Who's Mailing What! Report
To achieve success in direct mail, you don't need an eye-catching image or teaser on your outer. Sometimes a cartoon will do just fine. That's just one of the takeaways from JoAnn Kalenak, acquisition marketer at High Country News. Two versions of the magazine's acquisition package have been received by Who's Mailing What! for more than 3 years, qualifying them as "Grand Controls."
July 11, 2013 From Who's Mailing What! Report
Direct mail has always been the key marketing channel for launching or relaunching a magazine. Formerly, that meant a splashy magalog. But times have changed, as publishers don't want to invest that kind of cash — yet they also hesitate to send out the common voucher for a new title.
June 27, 2013 From Who's Mailing What! Report
Teaser copy and photos can be a powerful 1-2 punch in nonprofit direct mail. This combo works well for the current member acquisition effort by the Union of Concerned Scientists. It's been mailed for over three years, one of the latest of over 1,500 Grand Control mailings tracked by the giant database of direct mail and email (Who's Mailing What!) The team behind the package was Mal Warwick Associates, where it was designed internally; the copywriter was Barry Cox.
June 12, 2013 From Who's Mailing What! Report
In a difficult economy, museums have a difficult enough task in raising money. Of course, for museums that have not yet opened, they face an even bigger challenge: inspiring people to become members when they can't even enjoy all the facility has to offer. That's exactly the story with the Smithsonian's National Museum of African American History and Culture.
May 30, 2013 From Who's Mailing What! Report
The first book that we published — "The Secrets of Emotional, Hot-Button COPYWRITING" — was based on some of the most successful examples of direct mail that were found in Who's Mailing What! It continues to be a big seller for us, in part because there aren't any other books about copy drivers and even fewer that showcase the mail pieces that have earned companies millions of dollars.
May 16, 2013 From Who's Mailing What! Report
"Control mailings" — those mailings that are repeated in the mail — are considered successful mailings and are often the most worthwhile for marketers and printers to study. It's why they play such a prominent role in our multichannel marketing database, Who's Mailing What. But how does the use of personalization vary depending on whether a mailing is a control or not? And in which industries is this happening the most?
September 24, 2012 From Bookstore
“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.Full of best practices from designers and copywriters for increasing response with design, color, typography, formats and components
September 13, 2012 From Inside Direct Mail Weekly
In an age of email, instant messages, blogging and texting, it's facetiously been said that the art of letter writing survives principally in one place in society: direct marketing. And that fact alone justifies the continued proliferation of direct mail advertising! Kidding aside, the following are a series of random principles, warnings and frankly subjective, if closely held, beliefs that …
March 22, 2012 From Inside Direct Mail Weekly
If you use direct mail, one of your biggest challenges is beating a control in a head-to-head test. Here's my 7-step procedure, based on proven problem-solving methods. It works for any medium, including direct mail, prints ads and broadcast spots.
January 12, 2012 From News
For many people, the possibility of having influence is enough to get them to donate money to a political campaign. Now unless you're very naive, you can't really think that donating anything short of huge amounts of money will allow you to the rub shoulders with the powers-that-be. That's why a membership upgrade mailing from the National Republican Senatorial Committee that's been in the mail since early 2010 works so well.