Search results for Copywriting
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Found 211 item(s). Displaying 1-15
Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
February 2, 2012 From DMIQ TV
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail...
January 26, 2012 From DMIQ TV
Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than...
January 26, 2012 From News
The 2010 election was not a great one for Democrats, as scores of candidates were defeated in a Republican wave. Their control of the U.S. Senate was maintained, though, and 2011 saw several direct mail efforts by the Democratic Senatorial Campaign Committee to see that it stayed that way. Centering on the theme of "I Am The Firewall," the mailings tried to energize Democratic supporters, to make certain that nothing was being taken for granted.
January 26, 2012 From Inside Direct Mail Weekly
There's a lot at stake in the 2012 elections besides the obvious prize — the White House. So we here at DMIQ decided to look at the direct mail sent out by political campaigns in 2011, to see what's working and what may be ahead in 2012. And why not? We've had a long history covering the direct mail of political campaigns.
January 18, 2012 From DMIQ TV
Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than...
January 13, 2012 From DMIQ TV
In our pilot episode of Direct Mail Smackdown, two holiday packages go head-to-head. Paul Bobnak, the Director of the Who's Mailing What! Archive,...
January 12, 2012 From News
For many people, the possibility of having influence is enough to get them to donate money to a political campaign. Now unless you're very naive, you can't really think that donating anything short of huge amounts of money will allow you to the rub shoulders with the powers-that-be. That's why a membership upgrade mailing from the National Republican Senatorial Committee that's been in the mail since early 2010 works so well.
January 5, 2012 From Inside Direct Mail Weekly
In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way. To survive in direct mail, you need a few tricks up your sleeve for improving results when time is short and the budget is lean. Here are 12 quick, easy and cheap testing ideas.
January 5, 2012 From Inside Direct Mail Weekly
Let's face it — the 2012 presidential election campaign began not long after the polls closed in 2008. But it took a while, until mid-2011, for signs of it to show up in the mailbox. Obama for America began the president's re-election effort with a package targeting a likely "early supporter." The front of the 4-1/2" x 8-3/4" mailing features only Barack Obama's face set against a dark background. When opened, the outer's panels fold out, revealing two quotes from the president in reversed-out white type.
December 28, 2011 From News
Following the success of the Republicans in the 2010 elections, things looked kind of bleak for Democrats across the land. But then Wisconsin happened. Governor Scott Walker, a Republican, supported bills in the state legislature that limited collective bargaining rights of some unionized government employees. The move sparked weeks of large protests, and the absence of some Democratic lawmakers, until the changes were pushed through. So ended act one of the great drama.
December 22, 2011 From Exclusives
It is, depending on who's doing the talking, maybe the worst thing, or the best thing, that's happened to American politics in a few decades. "It" is the Tea Party, the anti-"Big Government" movement that burst onto the scene in 2009.
December 15, 2011 From Inside Direct Mail Weekly
Looking for a market that's growing exponentially, both in size and spending power? If you haven't already developed a strategy for winning over the Hispanic market, then consider that research from the Selig Center for Economic Growth estimates the purchasing power of Hispanics to mushroom to $1.5 trillion by 2015 - double the national rate for the past decade. And yet Hispanics continue to be underserved by companies, especially when it comes to direct marketing communications.
December 15, 2011 From Inside Direct Mail Weekly
For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.
November 30, 2011 From DMIQ TV
Everyone knows that Thanksgiving is the time of year for giving thanks, but some nonprofits also believe it's also a great time to simply give....
