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Search results for Copywriting

Found 297 item(s)

Found 297 item(s). Displaying 1-15
Brunch & Learn: Direct Mail: 10 Mistakes to Avoid
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
 
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
 
One of the Greatest Letters Ever Written!
April 17, 2014 From DirectMarketingIQ Insider
Last week at Engage — our one-day case study conference for fundraisers — I had a chance to catch up with fundraising expert Tom Gaffny, principal at Tom Gaffny Consulting. We got reminiscing about one of the greatest fundraising letters ever written: the "Dirty Lady" letter. Back in the office, I did a quick search in Who's Mailing What! as I was anxious to re-read this copywriting masterpiece. Hooray! Up it popped!
 
CRS outer envelope
Testing Equals Success for Catholic Relief Services
March 27, 2014 From Who's Mailing What! Report
When you're trying to "rev up your response," as copywriter Pat Friesen once put it, testing various bells and whistles can make a big difference. That's one of the keys to the success and evolution of the "EMERGENCY APPEAL" package for Catholic Relief Services. It's been in the mail for over seven years, one of over 1,500 Grand Control mailings (in the mail for three years or more) cataloged by Who's Mailing What! Because CRS is the official international humanitarian agency of the U.S. Catholic community, the guardian angel medallion pictured on the front of the #10 carrier (see the first image in the mediaplayer) seems to perfectly represent the secular and sacred nature of the group's mission.
 
Announcing the Best Beaches
TripAdvisor Tempts With Stunning Images and Fun Lists
March 27, 2014 From Who's Mailing What! Report
This winter has been brutal across most of the country, with repeat snowstorms, chilling winds and record-breaking low temperatures. Travel site TripAdvisor, known for its user-generated reviews, cashed in on the winter doldrums and sent an email with the subject line, "Guess which beach just won #1 in the world?" on March 20, the Spring Equinox.
 
Direct Mail Formats That Work
March 13, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo - now on-demand until 6/17/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to...
 
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Pat Friesen Headshot
3 Tips to Deal With the Sticky Business of Direct Mail
February 27, 2014 From Who's Mailing What! Report
Even if you don't write, design or send a lot of direct mail, you need to read this. It's about why you should pay attention to stickiness when creating and mailing formats the USPS requires to be tabbed, wafer sealed spot or (ugh) continuously glued.
 
Copy and Design Team Up to Create a New Control From Danbury Mint
Copy and Design Team Up to Create a New Control From Danbury Mint
February 27, 2014 From DMIQ TV
"Midnight Spell" — a strand of cultured black pearls offered by Danbury Mint has been around for a few years. But the current 6"x9" black...
 
Harvard Women's Health Watch
Easy Sell vs. Tough Sell: The Anatomy of Two Direct Mail Controls
February 13, 2014 From Who's Mailing What! Report
When an envelope arrives in the mail, it could be personal correspondence from a friend or relative. Or it could be a piece of direct mail trying to sell you something. In either case, a letter is de rigueur — normal, customary, socially obligatory. I recently reviewed two control mailings from Harvard Women's Health Watch and Learning Strategies. The letter from Harvard Women's Health Watch is textbook correct, whereas the letter from Learning Strategies breaks all the rules.
 
Banana Republic postcard
Postcard Roundup: The Good, the Bad, and the So-So
January 30, 2014 From Who's Mailing What! Report
Postcards have an important place in the mailbox, and marketers on a tight budget love the 2-sided mailpiece. But not all postcards are created equal. I recently spent 30 minutes scanning some postcards into Who's Mailing What! — our massive library of direct mail and email campaigns — and was able to take a close look at some recent mailings.
 
Direct Marketing Day @ Your Desk 2014
Direct Marketing IQ and Target Marketing Announce 4th Annual Virtual Conference and Expo
January 22, 2014 From News
The teams at Direct Marketing IQ and Target Marketing are proud to present the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on Mar. 13, from 10 a.m. EST - 5 p.m. EST.
 
Pat Friesen Headshot
19 Tips for Writing Effective Email Subject Lines
December 19, 2013 From Who's Mailing What! Report
Many thanks to those who attended last week's standing-room-only "Writing Effective Email Subject Lines" Brunch & Learn webinar. Based on participation, it's a very hot topic. And for good reason, because subject line optimization is one of the fastest, most-cost-effective strategies for increasing reader engagement and visits to your website.
 
PAWS's Email: "Ginger and Brownie are safe"
PAWS's Use of Copy Drivers Saves Lives
December 19, 2013 From Who's Mailing What! Report
Since I rescued a cat, I've been on the lookout for email and direct mail that works well in persuading people to donate money to support animal welfare. This effort — from the Philadelphia Animal Welfare Society (PAWS), a no-kill shelter — was forwarded to me by my colleague, Melissa Ward (another cat parent), as a good example of an effective fundraising email.
 
Email Marketing 2014 Trends, Best Practices & Case Studies
Email Marketing 2014 Trends, Best Practices & Case Studies
December 18, 2013 From Bookstore

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find:

  • 21 email trends charts featuring data from Who's Mailing What!
  • Analysis of 11 effective cross-channel emails 
  • Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more
  • 4 email case studies
 
Brunch & Learn: Writing Effective Email Subject Lines
December 12, 2013 From Webinars & Virtual Events
Are your email open rates what you'd like them to be?

With customers and prospects in a bigger hurry than ever to hit 'Delete,' writing (and approving) email subject lines can be a daunting task. Part-art and part-science, it's akin to writing direct mail outer envelope teaser copy. The...
 
 
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