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Search results for Copywriting

Found 307 item(s)

Found 307 item(s). Displaying 1-15
Direct Marketing Day @ Your Desk Virtual Conference & Expo
March 12, 2015 From Webinars & Virtual Events
Direct Marketing Day @ Your Desk 2015 | March 12, 2015

DIRECT MARKETING IQ & TARGET MARKETING ANNOUNCE 5TH ANNUAL VIRTUAL CONFERENCE & EXPO
 
The team at Direct Marketing IQ and Target Marketing is proud to present the Direct Marketing Day @ Your Desk Virtual Conference & Expo,...
 
The Art & Science of Writing Calls to Action
March 12, 2015 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2015 Direct Marketing Day@Your Desk Virtual Conference & Expo - live on 3/12/15! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about...
 
Brief, Blunt & Basic: How to Create Email and Social Media Messages That Sell
March 12, 2015 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2015 Direct Marketing Day@Your Desk Virtual Conference & Expo - live on 3/12/15! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about...
 
How I Made $100 Million Focusing on the U.S. Hispanic Market: Easy Tips for Successful Strategies
March 12, 2015 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2015 Direct Marketing Day@Your Desk Virtual Conference & Expo - live on 3/12/15! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about...
 
Pat Friesen Headshot
This One's for YOU
February 26, 2015 From Who's Mailing What! Report
Here's a writing tip you can use instantly. It's easy and it's guaranteed to make whatever you write—email, direct mail, web content—more engaging and reader-friendly. (Hint: I've already applied this tip three times to what you just read.)
 
Short & Sweet
La Colombe Brews Interest With Bold Subject Line
January 15, 2015 From Who's Mailing What! Report
I definitely perked up when I saw this email pop into my inbox. As a huge coffee nerd, I'm always on the lookout for something new and fresh to brew up at the beginning of every morning. Philadelphia-based coffee roaster La Colombe knows that its clientele are picky about their morning joe—and rightfully so. A good day always starts with a good cup of coffee—and sometimes, the sale for that cup starts with a simple, yet effective, email.
 
Pat Friesen Headshot
Greetings & Salutations: 5 Questions You Need to Answer Before Writing Your Next Email or Letter
December 18, 2014 From Who's Mailing What! Report
Hey (YourNameGoesHere), I bet you're wondering what this article is all about. I've just given you a couple of clues.  Our topic today is salutations — how, when and why to use them in promotional emails and letters.
 
Coming All Together
All Together Now: VSCO Shows Consistency Is Key
December 4, 2014 From Who's Mailing What! Report
If you're familiar with the Visual Supply Company (or VSCO, as they're more commonly known), then you probably know them for their popular mobile app for editing photographs: VSCOcam. In fact, due to the mobile-centric nature of their product, many people don't even interact with VSCO in any other environment-something I got to thinking about when an email from them arrived in my inbox, last week.
 
Pat Friesen Headshot
6 Tips to Transform Ordinary Sales Copy Into an Extraordinary Sales Story
October 23, 2014 From Who's Mailing What! Report
When your assignment is to write email, direct mail, ad or collateral copy for a "commodity" product or service, look for ways to help your customer think differently about what you're selling. Often the ammunition you need is not that hard to find. Here are six tips for turning ordinary copy into an extraordinary sales story.
 
Melissa Ward
Find the Next Member of Your Copywriting Team Oct. 17
September 18, 2014 From DirectMarketingIQ Insider
Are you looking to hire your next superstar copywriter? Then you can't afford to miss American Writers & Artist Inc.'s Direct Response Job Fair, being held during the 2014 FastTrack to Copywriting Success Bootcamp. The highly anticipated event taking place Oct. 15-18 in Delray Beach Fla., with the Job Fair running from 2:30 p.m. - 5:30 p.m. on Friday, Oct. 17.
 
Content
Repurposed Content: Smart Move or Lazy Marketing?
September 11, 2014 From Who's Mailing What! Report
With more than 90 percent of businesses using content marketing as an integral part of their marketing strategies, the pressure to create more and more content that users would love to lap up is rising every minute. But where is one supposed to get fresh new ideas to promote the same product or service every single day? How many different takes can one give to brands that fulfill very specific needs? Enter content repurposing.
 
Pat Friesen Headshot
Tweaking (Not Twerking) for Response
August 28, 2014 From Who's Mailing What! Report
Effective copy/content is more than stringing words together and cutting-and-pasting from other sources. Good copy/content that does its job — engaging readers and motivating them to take action — is the product of good writing and good editing (aka tweaking). Whether you're a writer, editor, creative director or content manager, here are 15 tweaking tips to increase clicks, calls and visits to your store or website.
 
Using Anger to Inspire Action
Turning Tragedy into Action!
August 14, 2014 From Who's Mailing What! Report

Jim Brady, the former press secretary to Ronald Reagan died Aug. 4, 33 years after he was shot in an attempted assassination of the president. A week after his death, a direct mail appeal came across my desk from the Brady Campaign. And while it is a good effort, nothing can compare to the powerful, dramatic and honest words of Jim Brady himself in the long time Grand Control mailing from the Brady Campaign.

 
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
July 24, 2014 From DMIQ TV
Two oversized mailings — one from Highlights for Children and the other from Lincoln — may look like they have lots in common. But a...
 
Pat Friesen Headshot
7+ Cross-Channel Copywriting Tips to Use IMMEDIATELY!
July 10, 2014 From Who's Mailing What! Report
Last month's Direct Marketing IQ Brunch & Learn webinar "Cross-Channel Copywriting Tips You Can Use NOW!" attracted a motivated crowd of inquisitive writers. Many thanks to those who attended and asked such great questions. What follows are seven questions we didn't have time to answer.
 
 
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