Search results for Copywriting

Capital One 360 Makes It Simple
May 16, 2013 From Who's Mailing What! Report
Last year, Capital One bought up ING Direct and made the awkward transition from the hip, orange-branded Dutch company to red-and-blue American company that most people know through those whacky commercials. Needless to say, many customers were not thrilled.

Nutrition Action Healthletter: Getting the Outer Opened
May 16, 2013 From Who's Mailing What! Report
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." Over the past few decades, the Nutrition Action Healthletter, published by the Center for Science in the Public Interest, has proven to be one of the champions at this task, with a succession of outers that have succeeded against various tests.

An All-in-One Grand Control
May 6, 2013 From Who's Mailing What! Report
For a company whose business is based on direct mail, it's not surprising that Pitney Bowes developed a direct mail piece that has worked so well for so long. A folded self-mailer, promoting the company's mailstation 2 postage meter system to a small business audience, has been in the mail for over three years, thus qualifying it as a Who's Mailing What! "Grand Control." Of the approximately

Bootstrapper’s Guide to the Mobile Web
April 25, 2013 From Bookstore
The Bootstrapper’s Guide develops readers’ knowledge, hands-on skills and confidence with core mobile Web technologies:

• Developing mobile websites by writing your own code, using a content management system (CMS) or using mobile Web development services.
• Redirecting mobile traffic and optimizing, promoting and troubleshooting mobile websites.
• Developing mobile apps for iOS, Android, Windows Phone and Blackberry.
• Developing Web-based mobile apps and converting Web apps to native apps.
• Distributing, promoting and monetizing mobile apps.

Educate Your Customer to Make Them a 'Lifetime Customer'
April 18, 2013 From Inside Direct Mail Weekly
"An educated consumer is our best customer." So said Sy Syms in the long-running commercials for his clothing store chain. You want to make sure your prospects have all the information they need to make a purchase and become a lifetime customer. Direct mail — with the right copy and design — can make …

8 Quick Tricks to Get More Clicks, Calls & Mailed-in Responses
April 18, 2013 From Inside Direct Mail Weekly
The goal of response is the common denominator for cross-channel marketing messages. This includes both copy and content. Digital media has given new importance to what's long been key to writing successful direct mail: The call to action (CTA)! If your CTA doesn't tell your reader what you want him to do, how to do it and why he should, your response is minimized. Here are some quick tricks for …

Special Note (and Offer) from Ethan Boldt
April 18, 2013 From Inside Direct Mail Weekly
Beginning on May 2nd, we're going to roll your subscription over to the new Who's Mailing What! Report, which is tied to the new Who's Mailing What! — the most complete library of direct mail and email in the world that relaunched on April 12. Look inside for more information about and a special offer to this multichannel database.

Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...

Cross-Channel Copywriting — Strategies to Start Using NOW!
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

How to Make Your Landing Page a Game Changer
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

Content Marketing Gets Smart: How Stanford uses webinars and educational content to sell success - 2013 DM Day @ Your Desk Virtual Show session
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

Creating Content That Connects ... and Generates Response
February 28, 2013 From Inside Direct Mail Weekly
To write copy and content that connects, you have to understand what makes your reader tick. That's why writers ask so many questions about the audience. And why those of you who provide us with input need to be prepared to answer them!

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
February 7, 2013 From Bookstore

• Introduces you to the psychology, behavior, and influence of the new social consumer 
• Shows how to define and measure the success of your social media campaigns for the short and long term 
• Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter 
• Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

The Do's and Don'ts of Writing for Engagement
December 13, 2012 From Inside Direct Mail Weekly
I recently was headed out of town to lead a workshop on The Do's and Don'ts of Writing Successful Direct Mail Copy. As part of the prep, I dissected what I do every day and why I do it. No surprise, the same techniques that work for writing direct mail copy also apply to developing digital content …

Cross-Channel Copywriting Handbook
November 14, 2012 From Bookstore
Friesen gives you the essential insights and takeaways for this evolving cross-channel landscape, such as:

• How to select the right direct response media for your campaigns
• Six methods for unlocking writer's block
• Writing techniques for strengthening customer relationships
• How to increase readability and response with the right choice of type
• What subject lines, headlines & direct mail teasers have in common
• And more!