Search results for Copywriting

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Found 300 item(s). Displaying 1-15
Coming All Together
All Together Now: VSCO Shows Consistency Is Key
December 4, 2014 From Who's Mailing What! Report
If you're familiar with the Visual Supply Company (or VSCO, as they're more commonly known), then you probably know them for their popular mobile app for editing photographs: VSCOcam. In fact, due to the mobile-centric nature of their product, many people don't even interact with VSCO in any other environment-something I got to thinking about when an email from them arrived in my inbox, last week.
Pat Friesen Headshot
6 Tips to Transform Ordinary Sales Copy Into an Extraordinary Sales Story
October 23, 2014 From Who's Mailing What! Report
When your assignment is to write email, direct mail, ad or collateral copy for a "commodity" product or service, look for ways to help your customer think differently about what you're selling. Often the ammunition you need is not that hard to find. Here are six tips for turning ordinary copy into an extraordinary sales story.
Melissa Ward
Find the Next Member of Your Copywriting Team Oct. 17
September 18, 2014 From DirectMarketingIQ Insider
Are you looking to hire your next superstar copywriter? Then you can't afford to miss American Writers & Artist Inc.'s Direct Response Job Fair, being held during the 2014 FastTrack to Copywriting Success Bootcamp. The highly anticipated event taking place Oct. 15-18 in Delray Beach Fla., with the Job Fair running from 2:30 p.m. - 5:30 p.m. on Friday, Oct. 17.
Repurposed Content: Smart Move or Lazy Marketing?
September 11, 2014 From Who's Mailing What! Report
With more than 90 percent of businesses using content marketing as an integral part of their marketing strategies, the pressure to create more and more content that users would love to lap up is rising every minute. But where is one supposed to get fresh new ideas to promote the same product or service every single day? How many different takes can one give to brands that fulfill very specific needs? Enter content repurposing.
Pat Friesen Headshot
Tweaking (Not Twerking) for Response
August 28, 2014 From Who's Mailing What! Report
Effective copy/content is more than stringing words together and cutting-and-pasting from other sources. Good copy/content that does its job — engaging readers and motivating them to take action — is the product of good writing and good editing (aka tweaking). Whether you're a writer, editor, creative director or content manager, here are 15 tweaking tips to increase clicks, calls and visits to your store or website.
Using Anger to Inspire Action
Turning Tragedy into Action!
August 14, 2014 From Who's Mailing What! Report

Jim Brady, the former press secretary to Ronald Reagan died Aug. 4, 33 years after he was shot in an attempted assassination of the president. A week after his death, a direct mail appeal came across my desk from the Brady Campaign. And while it is a good effort, nothing can compare to the powerful, dramatic and honest words of Jim Brady himself in the long time Grand Control mailing from the Brady Campaign.

Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
July 24, 2014 From DMIQ TV
Two oversized mailings — one from Highlights for Children and the other from Lincoln — may look like they have lots in common. But a...
Pat Friesen Headshot
7+ Cross-Channel Copywriting Tips to Use IMMEDIATELY!
July 10, 2014 From Who's Mailing What! Report
Last month's Direct Marketing IQ Brunch & Learn webinar "Cross-Channel Copywriting Tips You Can Use NOW!" attracted a motivated crowd of inquisitive writers. Many thanks to those who attended and asked such great questions. What follows are seven questions we didn't have time to answer.
Letter writing
Puh-leeze … Send Me a Letter!
June 26, 2014 From DirectMarketingIQ Insider
I have been scratching my head in astonishment with the receipt of two recent B2B mailings sent to me at the office ... and neither of them included a letter. The one from CBeyond was sent First Class Mail with a tracking number in a card stock 9-1/2" x 12" outer and included an Amazon gift card tipped to a one-sided 4-color insert. The other was from NAC (North American Communications) with a nifty chart outlining the latest 2014 USPS rates. Why is a letter so important?
Brunch & Learn: Cross-Channel Copywriting Tips You Can Use NOW!
June 11, 2014 From Webinars & Virtual Events
What does today's marketing writer need to know to write successful email, direct mail, landing pages, blog posts, space ads, whitepapers and more? Find out during this fast-paced, idea-packed session led by seasoned pro Pat Friesen, who knows how to engage readers and generate sales.  
Here are just...
Brunch & Learn: Direct Mail: 10 Mistakes to Avoid
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
One of the Greatest Letters Ever Written!
April 17, 2014 From DirectMarketingIQ Insider
In April at Engage — our one-day case study conference for fundraisers — I had a chance to catch up with fundraising expert Tom Gaffny, principal at Tom Gaffny Consulting. We got reminiscing about one of the greatest fundraising letters ever written: the "Dirty Lady" letter. Back in the office, I did a quick search in Who's Mailing What! as I was anxious to re-read this copywriting masterpiece. Hooray! Up it popped!
CRS outer envelope
Testing Equals Success for Catholic Relief Services
March 27, 2014 From Who's Mailing What! Report
When you're trying to "rev up your response," as copywriter Pat Friesen once put it, testing various bells and whistles can make a big difference. That's one of the keys to the success and evolution of the "EMERGENCY APPEAL" package for Catholic Relief Services. It's been in the mail for over seven years, one of over 1,500 Grand Control mailings (in the mail for three years or more) cataloged by Who's Mailing What! Because CRS is the official international humanitarian agency of the U.S. Catholic community, the guardian angel medallion pictured on the front of the #10 carrier (see the first image in the mediaplayer) seems to perfectly represent the secular and sacred nature of the group's mission.
Announcing the Best Beaches
TripAdvisor Tempts With Stunning Images and Fun Lists
March 27, 2014 From Who's Mailing What! Report
This winter has been brutal across most of the country, with repeat snowstorms, chilling winds and record-breaking low temperatures. Travel site TripAdvisor, known for its user-generated reviews, cashed in on the winter doldrums and sent an email with the subject line, "Guess which beach just won #1 in the world?" on March 20, the Spring Equinox.
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:

As in years past, sessions explore direct marketing...
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