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Search results for Copywriting

Found 313 item(s)

Found 313 item(s). Displaying 1-15
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A Readability Checklist for Writers, Designers and Approving Managers
June 18, 2015 From Who's Mailing What! Report
Because improved readability leads to more reader engagement, which, in return, generates more response (aka opens, clicks, calls, shares, retweets, leads, orders and dollars), we're doing a follow-up to our recent article on encouraging cross-channel reader engagement. The following do's and don'ts checklist provides tips for increasing readability from both a writer's and a designer's perspective. Feel free to share and let us know what you think. (We love response!)
 
Pat Friesen Headshot
Who's Got Your Number?
April 23, 2015 From Who's Mailing What! Report
Numbers (Arabic numerals such as 2, 15 and 783) are powerful fuel for copy and content writers. They can grab a scanner's attention; make your case faster with analytical-types drawn to numbers; and support benefit statements with credible detail. Here are 14 quick tips for how to use numbers as a marketing tool. (Note: These tips probably don't follow the AP Stylebook or your company's style manual. Remember, they are from a marketer and for marketers.
 
Brunch & Learn: 50 Things You Must Know to Build Winning Direct Marketing Programs
April 23, 2015 From Webinars & Virtual Events
It seems like the modern marketer has to be able to do it all, which can be daunting. And when it comes to direct mail, a marketer can't afford to make mistakes. Thankfully, seasoned direct marketing expert Bob Hacker is ready to share his tactics and strategies he has used...
 
Copywriting
13 Tactics to Get Your Marketing Messages Read
March 26, 2015 From Who's Mailing What! Report
Are your marketing messages viewed on screen, on paper or both? Wherever they're seen, the No. 1 goal of your writer-designer team should be to snag the scanner's s attention and create immediate engagement while realizing few people read every word. Try these tips to increase engagement — aka response, sales, donations, clickthroughs or whatever other measure you use.
 
Pavlov's Poppers
This One’s On Us: Sheetz Grabs Attention With Giveaway
March 26, 2015 From Who's Mailing What! Report
It has to be at least a whole year since I last set foot in a Sheetz gas station and convenience store. Once upon a time in college, I'd be going on a weekly basis—sometimes up to two or three times in the course of a week. Late-nite snacking, gas, fuel for finals or maybe just the cure for boredom, Sheetz had it all.
 
The Art & Science of Writing Calls to Action (2015 Direct Marketing Day Virtual Conference Session)
March 12, 2015 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

If you don’t tell customers and prospects what you want them to do, how to do it and why they should do it … guess what?...
 
Brief, Blunt & Basic: How to Create Email and Social Media Messages That Sell (2015 Direct Marketing Day Virtual Conference Session)
March 12, 2015 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

Come and discover the email, social media and LinkedIn approach you should have been using all along. Jeff Molander is here to share real life examples...
 
How I Made $100 Million Focusing on the U.S. Hispanic Market: Easy Tips for Successful Strategies (2015 Direct Marketing Day Virtual Conference Session)
March 12, 2015 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

At 54 million and 17 percent of the population, the U.S. Hispanic market is the fastest-growing minority in the U.S. The fact that its buying power...
 
Pat Friesen Headshot
This One's for YOU
February 26, 2015 From Who's Mailing What! Report
Here's a writing tip you can use instantly. It's easy and it's guaranteed to make whatever you write—email, direct mail, web content—more engaging and reader-friendly. (Hint: I've already applied this tip three times to what you just read.)
 
Short & Sweet
La Colombe Brews Interest With Bold Subject Line
January 15, 2015 From Who's Mailing What! Report
I definitely perked up when I saw this email pop into my inbox. As a huge coffee nerd, I'm always on the lookout for something new and fresh to brew up at the beginning of every morning. Philadelphia-based coffee roaster La Colombe knows that its clientele are picky about their morning joe—and rightfully so. A good day always starts with a good cup of coffee—and sometimes, the sale for that cup starts with a simple, yet effective, email.
 
Pat Friesen Headshot
Greetings & Salutations: 5 Questions You Need to Answer Before Writing Your Next Email or Letter
December 18, 2014 From Who's Mailing What! Report
Hey (YourNameGoesHere), I bet you're wondering what this article is all about. I've just given you a couple of clues.  Our topic today is salutations — how, when and why to use them in promotional emails and letters.
 
Coming All Together
All Together Now: VSCO Shows Consistency Is Key
December 4, 2014 From Who's Mailing What! Report
If you're familiar with the Visual Supply Company (or VSCO, as they're more commonly known), then you probably know them for their popular mobile app for editing photographs: VSCOcam. In fact, due to the mobile-centric nature of their product, many people don't even interact with VSCO in any other environment-something I got to thinking about when an email from them arrived in my inbox, last week.
 
Pat Friesen Headshot
6 Tips to Transform Ordinary Sales Copy Into an Extraordinary Sales Story
October 23, 2014 From Who's Mailing What! Report
When your assignment is to write email, direct mail, ad or collateral copy for a "commodity" product or service, look for ways to help your customer think differently about what you're selling. Often the ammunition you need is not that hard to find. Here are six tips for turning ordinary copy into an extraordinary sales story.
 
Melissa Ward
Find the Next Member of Your Copywriting Team Oct. 17
September 18, 2014 From DirectMarketingIQ Insider
Are you looking to hire your next superstar copywriter? Then you can't afford to miss American Writers & Artist Inc.'s Direct Response Job Fair, being held during the 2014 FastTrack to Copywriting Success Bootcamp. The highly anticipated event taking place Oct. 15-18 in Delray Beach Fla., with the Job Fair running from 2:30 p.m. - 5:30 p.m. on Friday, Oct. 17.
 
Content
Repurposed Content: Smart Move or Lazy Marketing?
September 11, 2014 From Who's Mailing What! Report
With more than 90 percent of businesses using content marketing as an integral part of their marketing strategies, the pressure to create more and more content that users would love to lap up is rising every minute. But where is one supposed to get fresh new ideas to promote the same product or service every single day? How many different takes can one give to brands that fulfill very specific needs? Enter content repurposing.
 
 
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