Search results for CopywritingFound 303 item(s)
March 12, 2015 From Webinars & Virtual Events
Direct Marketing Day @ Your Desk 2015 | March 12, 2015
DIRECT MARKETING IQ & TARGET MARKETING ANNOUNCE 5TH ANNUAL VIRTUAL CONFERENCE & EXPO
The team at Direct Marketing IQ and Target Marketing is proud to present the Direct Marketing Day @ Your Desk Virtual Conference & Expo,...
January 15, 2015 From Who's Mailing What! Report
I definitely perked up when I saw this email pop into my inbox. As a huge coffee nerd, I'm always on the lookout for something new and fresh to brew up at the beginning of every morning. Philadelphia-based coffee roaster La Colombe knows that its clientele are picky about their morning joe—and rightfully so. A good day always starts with a good cup of coffee—and sometimes, the sale for that cup starts with a simple, yet effective, email.
December 18, 2014 From Who's Mailing What! Report
Hey (YourNameGoesHere), I bet you're wondering what this article is all about. I've just given you a couple of clues. Our topic today is salutations — how, when and why to use them in promotional emails and letters.
December 4, 2014 From Who's Mailing What! Report
If you're familiar with the Visual Supply Company (or VSCO, as they're more commonly known), then you probably know them for their popular mobile app for editing photographs: VSCOcam. In fact, due to the mobile-centric nature of their product, many people don't even interact with VSCO in any other environment-something I got to thinking about when an email from them arrived in my inbox, last week.
October 23, 2014 From Who's Mailing What! Report
When your assignment is to write email, direct mail, ad or collateral copy for a "commodity" product or service, look for ways to help your customer think differently about what you're selling. Often the ammunition you need is not that hard to find. Here are six tips for turning ordinary copy into an extraordinary sales story.
September 18, 2014 From DirectMarketingIQ Insider
Are you looking to hire your next superstar copywriter? Then you can't afford to miss American Writers & Artist Inc.'s Direct Response Job Fair, being held during the 2014 FastTrack to Copywriting Success Bootcamp. The highly anticipated event taking place Oct. 15-18 in Delray Beach Fla., with the Job Fair running from 2:30 p.m. - 5:30 p.m. on Friday, Oct. 17.
September 11, 2014 From Who's Mailing What! Report
With more than 90 percent of businesses using content marketing as an integral part of their marketing strategies, the pressure to create more and more content that users would love to lap up is rising every minute. But where is one supposed to get fresh new ideas to promote the same product or service every single day? How many different takes can one give to brands that fulfill very specific needs? Enter content repurposing.
August 28, 2014 From Who's Mailing What! Report
Effective copy/content is more than stringing words together and cutting-and-pasting from other sources. Good copy/content that does its job — engaging readers and motivating them to take action — is the product of good writing and good editing (aka tweaking). Whether you're a writer, editor, creative director or content manager, here are 15 tweaking tips to increase clicks, calls and visits to your store or website.
August 14, 2014 From Who's Mailing What! Report
Jim Brady, the former press secretary to Ronald Reagan died Aug. 4, 33 years after he was shot in an attempted assassination of the president. A week after his death, a direct mail appeal came across my desk from the Brady Campaign. And while it is a good effort, nothing can compare to the powerful, dramatic and honest words of Jim Brady himself in the long time Grand Control mailing from the Brady Campaign.
July 24, 2014 From DMIQ TV
Two oversized mailings — one from Highlights for Children and the other from Lincoln — may look like they have lots in common. But a...
July 10, 2014 From Who's Mailing What! Report
Last month's Direct Marketing IQ Brunch & Learn webinar "Cross-Channel Copywriting Tips You Can Use NOW!" attracted a motivated crowd of inquisitive writers. Many thanks to those who attended and asked such great questions. What follows are seven questions we didn't have time to answer.
June 26, 2014 From DirectMarketingIQ Insider
I have been scratching my head in astonishment with the receipt of two recent B2B mailings sent to me at the office ... and neither of them included a letter. The one from CBeyond was sent First Class Mail with a tracking number in a card stock 9-1/2" x 12" outer and included an Amazon gift card tipped to a one-sided 4-color insert. The other was from NAC (North American Communications) with a nifty chart outlining the latest 2014 USPS rates. Why is a letter so important?
June 11, 2014 From Webinars & Virtual Events
What does today's marketing writer need to know to write successful email, direct mail, landing pages, blog posts, space ads, whitepapers and more? Find out during this fast-paced, idea-packed session led by seasoned pro Pat Friesen, who knows how to engage readers and generate sales.
Here are just...
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
April 17, 2014 From DirectMarketingIQ Insider
In April at Engage — our one-day case study conference for fundraisers — I had a chance to catch up with fundraising expert Tom Gaffny, principal at Tom Gaffny Consulting. We got reminiscing about one of the greatest fundraising letters ever written: the "Dirty Lady" letter. Back in the office, I did a quick search in Who's Mailing What! as I was anxious to re-read this copywriting masterpiece. Hooray! Up it popped!