Found 65 item(s). Displaying 1-15
"Know" Your Customers: Using the Right Data to Get More Response
March 27, 2013
From Webinars & Virtual Events
You probably feel beaten over the head with how important data is to your marketing-especially "Big Data." But all of the talk about data can reduce it to an esoteric concept with its own goals and methods. How does that help you reach your marketing goals?
In this webinar,...
Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
March 14, 2013
From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...
Brands Are Listening, But They’re Not Hearing: The 7 Keys to Increasing Engagement
March 14, 2013
From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...
How to Make Your Landing Page a Game Changer
March 14, 2013
From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...
Valuable Content Marketing
March 4, 2013
From Bookstore
Readers will learn:
- The content options available and how to choose the right channel
- What type of information to post on social networking, business blogs and websites
- How to define your market niche
- How to increase SEO
- And so much more!
How to Improve the List Acquisition Process
February 28, 2013
From Inside Direct Mail Weekly
In a tough economy and competitive media marketplace, list managers are getting squeezed on more than margins. Every good list manager is not only committed to meeting their revenue goals, but also to protecting the integrity of their client's data. In recent years, this has become an even greater challenge due to elaborate special instructions brokers now include on their list orders. It's vital for list managers to …
Mastering Mobile Marketing
February 26, 2013
From Bookstore
Mobile is here in a big way … and
it’s about to become dominant. Retailers, fundraisers and publishers are all
paying attention, but so should all industry sectors.With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel.
Digital & Direct Marketing Goose
December 27, 2012
From Bookstore
Marketing expert German Sacristan helps marketers achieve success in this age of digital media. You'll learn:
- How to ensure a better ROMI (return on market investment) through Sacristan's simple, functional, easy to reference outline and methodical processes.
- Fundamentals of marketing, sales and communication and how they apply in the world of digital media.
- And much more!
IMC Handbook
December 13, 2012
From Bookstore
Readings from experts with tips and tricks of the trade on:
- Solving Marketing Problems with an Integrated Process
- B2B Marketing and Lead Generation
- Consumer Privacy: Knowing Your Customers Without Really "Knowing" Them
- Using Web 2.0 to Connect, Build, and Sell with a Marketing Upgrade
- And much more!
Plus: Over 20 case studies from companies like Allstate, Amtrak, Hallmark and Lane Bryant!
Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
December 6, 2012
From Bookstore
The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management• From the International Institute for Analytics, the world’s premier analytics research organization• Proven best practices for choosing projects and technology, building analytics organizations, and measuring ROI• Brand-new case studies from finance, healthcare, technology, retail, manufacturing, and beyond
Big Data Analytics: Turning Big Data into Big Money
December 4, 2012
From Bookstore
This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.
- Reveals big data analytics as the next wave for businesses looking for competitive advantage
- Takes an in-depth look at the financial value of big data analytics
- Offers tools and best practices for working with big data
166 Proven Marketing Strategies for Retail Success
October 5, 2012
From Bookstore
Piggybacking on
“Retail Trends Revealed,” here is volume two of the Retail Competitive Intelligence Report:
“166 Proven Marketing Strategies for Retail Success.” Yes, adding up all the best practices in this report ends up with 166, each valuable in its own right to boost your retail IQ in this fiercely competitive marketplace. Get best practices for integrated marketing campaigns including:
- Email
- Direct mail
- Mobile
- Social
- Web optimization
- And more!