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Search results for Database Marketing

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How to Make Every Customer Touch Point Count!
April 3, 2014 From Webinars & Virtual Events
Marketers today have access to some of the most powerful marketing and customer communication tools ever devised. With every message you send — no matter what the channel — you have the opportunity to strengthen your relationship and build loyalty. You also have the ability to really tick your customers...
 
Lead Generation Strategies That Succeed
March 13, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo - now on-demand until 6/17/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to...
 
Old Rules for New Marketing: How Modern Marketing Builds on Traditional Strategies
March 13, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo - now on-demand until 6/17/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to...
 
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Trigger Emails That Hit the Mark and Drive Revenue
February 27, 2014 From Webinars & Virtual Events
If your email strategy is built on periodic blasts to your list or segments of your list, then you are only using a fraction of the power of the medium. The key to email marketing is relevance, and one of the best ways to be relevant to your prospects and...
 
Free Webinar: How to Use Big Data to Increase Revenues and Capture New Customers
Free Webinar: How to Use Big Data to Increase Revenues and Capture New Customers
February 20, 2014 From Webinars & Virtual Events
"Big data" is top of mind for retailers today. Why? For starters, they have a plethora of big data at their fingertips, which they can use to analyze current customers as well as find new ones. And smart retailers understand how big data can create competitive advantages for them. However,...
 
Pros and Cons of Email Acquisition Tactics (2013 All About eMail Virtual Conference session)
November 14, 2013 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.

Acquisition email may be the "dirty word" of the industry, but everyone is doing it. In fact, email acquisition is a far higher priority for many businesses today...
 
Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
November 14, 2013 From Bookstore
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. 
 
Building a Customer-Driven Database to Fuel Digital Marketing Success
November 12, 2013 From Webinars & Virtual Events
Having a robust digital marketing platform gives you a head start in the race toward marketing success. However, today's marketing plans are fueled by data-with personalization, relevancy, and timeliness being important hurdles to clear along the way. The key to a first place finish is a rich data plan; without...
 
Webinar Express: Personas & Content Targeting Will Save Your Life
October 29, 2013 From Webinars & Virtual Events
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website.

Luckily, we can help you out right now. Click through to view this webinar express today.

In just 20 minutes, Bob Canaway will...
 
Profiting from the Magic of Marketing Metrics
Profiting from the Magic of Marketing Metrics
September 25, 2013 From Bookstore

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:

  • What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable?
  • How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value?
  • How to understand the relative economics between customer acquisition, retention and CRM.
  • How to measure the funnel process and which improvements will have the most impact.

Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts. 


 
Multichannel Prospecting in B-to-B: The Best Integrated Contact Strategies for New Lists
September 10, 2013 From Webinars & Virtual Events
In the shifting American workplace, it can be harder than ever to make an impression on the decision makers you want to reach. Many of the old tactics don't work like they used to, and business is being conducted on a more personal level than ever before. How can you...
 
10 Email Marketing Ideas You Can’t Ignore
August 28, 2013 From Webinars & Virtual Events
Email marketing trends and techniques are constantly evolving with this year's "best practices" soon becoming new "starting practices." For example, Silverpop's Loren McDonald feels strongly that while the welcome email was once heralded as a best practice, it should now be replaced by a personalized onboarding series.

In...
 
The New Realities of Successful Direct Marketing
August 22, 2013 From Webinars & Virtual Events
Game-changing advances in communication technology are impacting direct marketers in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization, "Big Data" generation, analytics and microsegmentation-all while attempting to hit the moving target that is their continuously transitioning customer base.
 
Join marketing transformation expert,...
 
Opening Keynote: What's the Future of Marketing? (2013 Integrated Marketing Virtual Conference session)
August 15, 2013 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2013 Integrated Marketing Virtual Conference & Expo.

WTF: What's the Future? It's not a speculative question, but one that confronts marketers every day while trying to adapt to the new communication technologies and ideas reshaping the...
 
 
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