Search results for Database Marketing
Found 47 item(s)
Found 47 item(s). Displaying 1-15
Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
December 15, 2011 From Inside Direct Mail Weekly
Looking for a market that's growing exponentially, both in size and spending power? If you haven't already developed a strategy for winning over the Hispanic market, then consider that research from the Selig Center for Economic Growth estimates the purchasing power of Hispanics to mushroom to $1.5 trillion by 2015 - double the national rate for the past decade. And yet Hispanics continue to be underserved by companies, especially when it comes to direct marketing communications.
Integrated Email Marketing: How HP combines push and pull email strategies to increase ROI, and you can too
December 13, 2011 From Webinars & Virtual Events
Hewlett-Packard has developed its integrated email marketing strategy that dramatically increased their revenue, engagement, and achieved open rates over 90% in some cases. How are...
December 13, 2011 From Webinars & Virtual Events
Hewlett-Packard has developed its integrated email marketing strategy that dramatically increased their revenue, engagement, and achieved open rates over 90% in some cases. How are...
Customer-Preferred Marketing: Data Predicts What Channels to Use Next (2011 InterACT! Virtual Show session)
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
Two Multichannel Case Studies: Zions Bank and Stop Hunger Now (2011 InterACT! Virtual Show session)
November 29, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
So many channels to choose...
November 29, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
So many channels to choose...
5 Ways to Create a More Profitable Customer Database
September 20, 2011 From Webinars & Virtual Events
Chances are good that you're taking your customer database for granted. The data and opportunity that exists within this list is limitless - and it...
September 20, 2011 From Webinars & Virtual Events
Chances are good that you're taking your customer database for granted. The data and opportunity that exists within this list is limitless - and it...
Lead Nurturing - Multichannel relationship strategies to take a contact from prospect to sale
April 5, 2011 From Webinars & Virtual Events
Few marketing tasks are as frustrating and expensive as prospecting for new customers, and yet many companies don't do what it takes to nurture those...
April 5, 2011 From Webinars & Virtual Events
Few marketing tasks are as frustrating and expensive as prospecting for new customers, and yet many companies don't do what it takes to nurture those...
March 15, 2011 From News
You can't afford to miss Direct Marketing IQ and Target Marketing's first virtual show, Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. Featuring the top experts …
Getting a Handle on Multichannel: Maximize marketing results by focusing on the right metrics
December 9, 2010 From Webinars & Virtual Events
Customers aren't the only ones grappling with the friction of countless media channels. Marketers, in fact, have the tougher job of figuring out which communication...
December 9, 2010 From Webinars & Virtual Events
Customers aren't the only ones grappling with the friction of countless media channels. Marketers, in fact, have the tougher job of figuring out which communication...
Getting a Handle on Multichannel: Maximize marketing results by focusing on the right metrics
December 9, 2010 From Webinars & Virtual Events
Customers aren't the only ones grappling with the friction of countless media channels. Marketers, in fact, have the tougher job of figuring out which communication...
December 9, 2010 From Webinars & Virtual Events
Customers aren't the only ones grappling with the friction of countless media channels. Marketers, in fact, have the tougher job of figuring out which communication...
November 20, 2010 From DirectMarketingIQ Insider
If there's one subject that all direct mailers agree on, it's that data needs to be better leveraged in the near future for their campaigns to succeed. In compiling our report "Variable Data Printing: 6 Case Studies," we took pains to find campaigns that used data in inventive and ultimately successful ways.
Reach Any Location with Laser-Guided Geographic Targeting, Part I
October 14, 2010 From Inside Direct Mail Weekly
Geographic targeting is the lifeline for any business that depends on reaching consumers based on physical location. Auto dealerships, retail stores, professional sports teams — these are just a few examples of businesses that rely on geographic targeting to acquire new customers.
October 14, 2010 From Inside Direct Mail Weekly
Geographic targeting is the lifeline for any business that depends on reaching consumers based on physical location. Auto dealerships, retail stores, professional sports teams — these are just a few examples of businesses that rely on geographic targeting to acquire new customers.
12 Steps to an Effective Direct Mail Campaign
September 16, 2010 From Inside Direct Mail Weekly
Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.
September 16, 2010 From Inside Direct Mail Weekly
Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.
August 12, 2010 From Inside Direct Mail Weekly
With the direct mail landscape changing fast, with new technologies playing bigger roles and the shifting dynamic of choosy prospects, I thought it was a good time to pick the brain of a veteran direct marketer: Kathy Calta, who in 2009 was named Chief Marketing Officer at Vertis Communications, a provider of targeted advertising and marketing solutions to leading retail and consumer services companies.
Reaching the Unreachable Consumer…The Right Media Mix
August 4, 2010 From Webinars & Virtual Events
August 4, 2010 From Webinars & Virtual Events
Effective marketing is that which reaches and motivates your buyers. It is the right message to the right person via the right channel at the
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