Search results for Design
Found 117 item(s)
Found 117 item(s). Displaying 1-15
May 16, 2013 From Who's Mailing What! Report
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." Over the past few decades, the Nutrition Action Healthletter, published by the Center for Science in the Public Interest, has proven to be one of the champions at this task, with a succession of outers that have succeeded against various tests.
May 6, 2013 From Who's Mailing What! Report
For a company whose business is based on direct mail, it's not surprising that Pitney Bowes developed a direct mail piece that has worked so well for so long. A folded self-mailer, promoting the company's mailstation 2 postage meter system to a small business audience, has been in the mail for over three years, thus qualifying it as a Who's Mailing What! "Grand Control." Of the approximately
April 18, 2013 From Inside Direct Mail Weekly
"An educated consumer is our best customer." So said Sy Syms in the long-running commercials for his clothing store chain. You want to make sure your prospects have all the information they need to make a purchase and become a lifetime customer. Direct mail — with the right copy and design — can make …
April 18, 2013 From Inside Direct Mail Weekly
Beginning on May 2nd, we're going to roll your subscription over to the new Who's Mailing What! Report, which is tied to the new Who's Mailing What! — the most complete library of direct mail and email in the world that relaunched on April 12. Look inside for more information about and a special offer to this multichannel database.
February 28, 2013 From Inside Direct Mail Weekly
In the world of direct mail, sometimes it feels as if the postcard format is on trial, defending its basic two sides against the prosecution's long letter, freemium, brochure, buckslip and reply. While testing a postcard format, marketers may be surprised by its many benefits. Here's three key ways to design …
December 13, 2012 From Inside Direct Mail Weekly
I recently was headed out of town to lead a workshop on The Do's and Don'ts of Writing Successful Direct Mail Copy. As part of the prep, I dissected what I do every day and why I do it. No surprise, the same techniques that work for writing direct mail copy also apply to developing digital content …
December 13, 2012 From Inside Direct Mail Weekly
Mishandling creative will impede success in any direct marketing environment, be it online or in print. No matter how strong the concept, if the creative fails in any way — the copy or the design — it will never perform as well. And within the broad realm of creative, one of the most important tools for driving success — and one of the least understood — is color.
November 13, 2012 From DMIQ TV
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, discusses the recent Harvard Business Review mail piece and the direct mail best practices for using...
October 11, 2012 From Paul Bobnak
"Mail? Isn't that dead?" That's the reaction I sometimes get from new friends when I talk about my job (well, part of it): analyzing direct mail. To answer that 'direct' question, let's take a dive into …
October 3, 2012 From DMIQ TV
In this short video, Ethan Boldt, Chief Content Officer of Direct Marketing IQ, reveals several important design best practices for direct mail. These methods come...
September 13, 2012 From Inside Direct Mail Weekly
Customers are busy and buried in ads. You're fortunate to snag a few seconds of their time as they scan your subject line or glance at your outer envelope. That's why it's important to write (and approve) copy/content with the scanner in mind.
September 11, 2012 From DMIQ TV
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, breaks down several direct mail trends in the fundraising space in this short video. These trends...
July 27, 2012 From DMIQ TV
Learn about the current cross-marketing trends (mail, email, mobile and more) that are sweeping the retail industry, courtesy of Direct Marketing IQ and Retail Online...
June 28, 2012 From Inside Direct Mail Weekly
Nothing causes the creative team more stress than clients who never seem happy with the creative work. If you've worked in this business for a while, you know the story only too well. In spite of brilliant execution and access to top creative talent, multiple revisions serve only to raise the temperature of the project. In the end, the creative process destroys trust and respect on both sides of the aisle
June 28, 2012 From Inside Direct Mail Weekly
Do you have a package insert program? If not, you should. Here's why. Whether you call them piggyback or package inserts, ridealongs or bouncebacks, their mission is to cost-effectively generate orders from current customers. Unfortunately, package inserts aren't viewed by many writers and designers as …
