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Direct Marketing Day @ Your Desk Virtual Conference & Expo
March 12, 2015 From Webinars & Virtual Events
Direct Marketing Day @ Your Desk 2015 | March 12, 2015

DIRECT MARKETING IQ & TARGET MARKETING ANNOUNCE 5TH ANNUAL VIRTUAL CONFERENCE & EXPO
 
The team at Direct Marketing IQ and Target Marketing is proud to present the Direct Marketing Day @ Your Desk Virtual Conference & Expo,...
 
Email Images
Fonts in Email … Am I Still Stuck With Arial and Times?
January 29, 2015 From Who's Mailing What! Report
The answer is yes ... and no. I know, I know, that's not a really helpful answer. So, let's take a deeper look at the options you actually do have for selecting fonts for email marketing.
 
Coming All Together
All Together Now: VSCO Shows Consistency Is Key
December 4, 2014 From Who's Mailing What! Report
If you're familiar with the Visual Supply Company (or VSCO, as they're more commonly known), then you probably know them for their popular mobile app for editing photographs: VSCOcam. In fact, due to the mobile-centric nature of their product, many people don't even interact with VSCO in any other environment-something I got to thinking about when an email from them arrived in my inbox, last week.
 
Brunch & Learn: Cross-Channel Copywriting Tips You Can Use NOW!
June 11, 2014 From Webinars & Virtual Events
What does today's marketing writer need to know to write successful email, direct mail, landing pages, blog posts, space ads, whitepapers and more? Find out during this fast-paced, idea-packed session led by seasoned pro Pat Friesen, who knows how to engage readers and generate sales.  
 
Here are just...
 
Brunch & Learn: Direct Mail: 10 Mistakes to Avoid
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
 
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
 
Free Coffee Is A Big Driver
Wawa Celebrates 50 Years by Rewarding Fans
April 24, 2014 From Who's Mailing What! Report
You might not think of convenience stores as the type of retailers that inspire fierce loyalty from customers. Sure, they can be a quick alternative to shopping at a supermarket, especially at odd hours, or when you’re in a hurry.
 
Mailer: PNC Bank
A Credit Card Mailing That Stands Out From the Crowd
April 10, 2014 From Who's Mailing What! Report
Every month, the Who's Mailing What! team gathers around the archive table and looks through the hundreds upon hundreds of direct mail packages that are sent to us from around the country. One of the largest categories of mail that we track is financial services. And-within that broad category-are credit card mailings. We can be inundated with them.
 
Announcing the Best Beaches
TripAdvisor Tempts With Stunning Images and Fun Lists
March 27, 2014 From Who's Mailing What! Report
This winter has been brutal across most of the country, with repeat snowstorms, chilling winds and record-breaking low temperatures. Travel site TripAdvisor, known for its user-generated reviews, cashed in on the winter doldrums and sent an email with the subject line, "Guess which beach just won #1 in the world?" on March 20, the Spring Equinox.
 
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Designing Beyond the Desktop — Email Design for Today's Mobile & Tablet World. Is Responsive Design the Solution? (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
March 13, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

Your subscribers receive messages via a dizzying array of apps, devices, programs and platforms-interacting with emails not only from their desktop computers, but also from mobile...
 
Direct Mail Formats That Work (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
March 13, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

Direct mail and folded format guru Trish Witkowski from foldfactory.com will be here to share valuable insight from her nearly 20 years of groundbreaking industry research....
 
Pat Friesen Headshot
3 Tips to Deal With the Sticky Business of Direct Mail
February 27, 2014 From Who's Mailing What! Report
Even if you don't write, design or send a lot of direct mail, you need to read this. It's about why you should pay attention to stickiness when creating and mailing formats the USPS requires to be tabbed, wafer sealed spot or (ugh) continuously glued.
 
Copy and Design Team Up to Create a New Control From Danbury Mint
Copy and Design Team Up to Create a New Control From Danbury Mint
February 27, 2014 From DMIQ TV
"Midnight Spell" — a strand of cultured black pearls offered by Danbury Mint has been around for a few years. But the current 6"x9" black...
 
Clean001 mailing
Cartoons in the Mail: How to Make Them a Success
January 16, 2014 From Who's Mailing What! Report

A few months ago, while researching how humor is used in direct mail, I found some examples of an art form that was deserving of its own consideration: the cartoon. It's a tactic that pops up only rarely in the mail collected by Who's Mailing What!, the world's most complete library of direct mail and email. But the instances where it has been part of a campaign are proof it can engage prospects, that is, once marketers get past their reluctance to run against the conventional wisdom that humor doesn't work.

 
Standing Out in Mailbox with Size, Shape and Sound
Standing Out in Mailbox with Size, Shape and Sound
November 20, 2013 From DMIQ TV
In an age of smaller mail, dimensional mail pieces get noticed more than ever by consumers and businesses alike — especially when they employ larger...
 
 
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