Search results for DesignFound 158 item(s)
September 24, 2015 From Who's Mailing What! Report
There’s coffee, and then there’s coffee. Some people — myself included — obsess over their cuppa joe to no end. There’s all sorts of variables involved: brewing methods, water temperature and purity, grind size and of course, the coffee itself. When it comes to sourcing my coffees, I’m a big fan subscription provider Mistobox. It’s almost like Birchbox, just for coffee.
September 10, 2015 From Who's Mailing What! Report
I get asked all the time by marketing, account management and business people how I'd come up with that idea, concept or visual. And I usually just say, "It's all about how you see it." And most don't ask any further. Well I've decided to give away the secret.
July 9, 2015 From Who's Mailing What! Report
In the old days just a short two or so years ago, marketers and creatives didn't need to worry about their websites being mobile-friendly. Not that it wouldn't be helpful to have a mobile-friendly site, but there was a low percentage of site visitors accessing websites with their smartphones. At the end of 2014, comScore reported that 66.8% of all mobile subscribers had a smartphones. It also reported combined mobile web and applications account for 60% of time users consume digital media, leaving just 40% for desktop viewing.
May 21, 2015 From Who's Mailing What! Report
No frills, back-to-basics, hard-hitting. These are all things you could use to describe the punk rock scene — and also a recent email that I received from punk record label Lame-O Records. In a community that typically spits in the face of commercialism, somebody's gotta make and sell the records, and Lame-O does a pretty good job of it, staying true to the aesthetic and values embodied by the artists they represent.
May 7, 2015 From Who's Mailing What! Report
In any communication, clarity is crucial. This is especially true of direct mail, traditionally relying on copy and design. Like never before, marketers are deploying icons and pictograms in their direct mail packages.
May 7, 2015 From Who's Mailing What! Report
For some marketers, direct mail may be a strange topic to tackle in our increasingly digital age. A number of consumers have endured so many mailboxes full of bad marketing pieces that they'd be happy if direct mail died altogether. However, there is a way to redeem direct mail's reputation and use it to pique your recipients' interest: excellent design.
April 23, 2015 From Who's Mailing What! Report
It was when my lower back started to hurt that I was glad I had clicked on the latest email from Runner’s World. After a long break, I had started running again, and I wanted to avoid injury this time. I opted in to get its email because I trust the name as an authority in providing helpful information.
January 29, 2015 From Who's Mailing What! Report
The answer is yes ... and no. I know, I know, that's not a really helpful answer. So, let's take a deeper look at the options you actually do have for selecting fonts for email marketing.
December 4, 2014 From Who's Mailing What! Report
If you're familiar with the Visual Supply Company (or VSCO, as they're more commonly known), then you probably know them for their popular mobile app for editing photographs: VSCOcam. In fact, due to the mobile-centric nature of their product, many people don't even interact with VSCO in any other environment-something I got to thinking about when an email from them arrived in my inbox, last week.
June 11, 2014 From Webinars & Virtual Events
What does today's marketing writer need to know to write successful email, direct mail, landing pages, blog posts, space ads, whitepapers and more? Find out during this fast-paced, idea-packed session led by seasoned pro Pat Friesen, who knows how to engage readers and generate sales.
Here are just...
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
April 24, 2014 From Who's Mailing What! Report
You might not think of convenience stores as the type of retailers that inspire fierce loyalty from customers. Sure, they can be a quick alternative to shopping at a supermarket, especially at odd hours, or when you’re in a hurry.
April 10, 2014 From Who's Mailing What! Report
Every month, the Who's Mailing What! team gathers around the archive table and looks through the hundreds upon hundreds of direct mail packages that are sent to us from around the country. One of the largest categories of mail that we track is financial services. And-within that broad category-are credit card mailings. We can be inundated with them.
March 27, 2014 From Who's Mailing What! Report
This winter has been brutal across most of the country, with repeat snowstorms, chilling winds and record-breaking low temperatures. Travel site TripAdvisor, known for its user-generated reviews, cashed in on the winter doldrums and sent an email with the subject line, "Guess which beach just won #1 in the world?" on March 20, the Spring Equinox.
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.
Click here today to check it out:
As in years past, sessions explore direct marketing...