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Found 145 item(s). Displaying 1-15
Brunch & Learn: Direct Mail: 10 Mistakes to Avoid
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
 
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
 
Mailer: PNC Bank
A Credit Card Mailing That Stands Out From the Crowd
April 10, 2014 From Who's Mailing What! Report
Every month, the Who's Mailing What! team gathers around the archive table and looks through the hundreds upon hundreds of direct mail packages that are sent to us from around the country. One of the largest categories of mail that we track is financial services. And-within that broad category-are credit card mailings. We can be inundated with them.
 
Announcing the Best Beaches
TripAdvisor Tempts With Stunning Images and Fun Lists
March 27, 2014 From Who's Mailing What! Report
This winter has been brutal across most of the country, with repeat snowstorms, chilling winds and record-breaking low temperatures. Travel site TripAdvisor, known for its user-generated reviews, cashed in on the winter doldrums and sent an email with the subject line, "Guess which beach just won #1 in the world?" on March 20, the Spring Equinox.
 
Designing Beyond the Desktop — Email Design for Today's Mobile & Tablet World. Is Responsive Design the Solution?
March 13, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo - now on-demand until 6/17/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to...
 
Direct Mail Formats That Work
March 13, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo - now on-demand until 6/17/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to...
 
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Pat Friesen Headshot
3 Tips to Deal With the Sticky Business of Direct Mail
February 27, 2014 From Who's Mailing What! Report
Even if you don't write, design or send a lot of direct mail, you need to read this. It's about why you should pay attention to stickiness when creating and mailing formats the USPS requires to be tabbed, wafer sealed spot or (ugh) continuously glued.
 
Copy and Design Team Up to Create a New Control From Danbury Mint
Copy and Design Team Up to Create a New Control From Danbury Mint
February 27, 2014 From DMIQ TV
"Midnight Spell" — a strand of cultured black pearls offered by Danbury Mint has been around for a few years. But the current 6"x9" black...
 
Clean001 mailing
Cartoons in the Mail: How to Make Them a Success
January 16, 2014 From Who's Mailing What! Report

A few months ago, while researching how humor is used in direct mail, I found some examples of an art form that was deserving of its own consideration: the cartoon. It's a tactic that pops up only rarely in the mail collected by Who's Mailing What!, the world's most complete library of direct mail and email. But the instances where it has been part of a campaign are proof it can engage prospects, that is, once marketers get past their reluctance to run against the conventional wisdom that humor doesn't work.

 
Standing Out in Mailbox with Size, Shape and Sound
Standing Out in Mailbox with Size, Shape and Sound
November 20, 2013 From DMIQ TV
In an age of smaller mail, dimensional mail pieces get noticed more than ever by consumers and businesses alike — especially when they employ larger...
 
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
November 7, 2013 From Webinars & Virtual Events
Here's a staggering fact: According to an August study, more email is read on a mobile device than on a desktop email client - and 30 percent of consumers read their email exclusively on their mobile devices. Gulp.
 
In other words, if you're not designing your email to be...
 
Get the Customer to Say, “This Is Cool”
Halloween Email Tricks That Gets Clicks
October 31, 2013 From Who's Mailing What! Report
Pizza Hut isn't necessarily a cutting-edge brand, but their recent Halloween-themed email that went out on Oct. 25 at 4 p.m. worked both it terms of family fun and encouraging clicks. The subject line beckons with "Scary Good Secret Deal Inside," but unlike most email offers
 
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
 
Direct Mail Humor
Can Direct Mail Be Funny? If So, Should It Be!?
October 3, 2013 From Who's Mailing What! Report
A bowling ball smashing a printer — that's the first thing I thought of a couple of months ago when Mazarine Treyz, proprietor of Wild Woman Fundraising, asked me if direct mail could be funny. The trouble is, I couldn't think of any other examples besides a postcard for AMF Bowling Centers.
 
Two Outers: A Promise vs. A Prayer
Two Cancer Charities Using Direct Mail Very Differently
October 3, 2013 From Who's Mailing What! Report
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."
 
 
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