Search results for Design
Found 98 item(s)March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
Email marketing’s one of the most reliable lead generation tactics. No customer acquisition tool offers better ROI for the money. Too bad your campaigns always seem to catch a cold. Do you spend all your time trying to get into the inbox? Do you have to fight other brands for customer attention? How can you possibly hope to stand out? How can you ensure success?
This workshop is the cure to your email ills. Submit your email creatives for a diagnosis from two expert email marketers, Marketfish CEO David Scott, and Marketfish Director of User Experience Jonathan Chicquette. They’ll run your HTML through a battery of tests, analyzing
such criteria as:
* Inbox Deliverability
* Effectiveness of Subject Line and Body Copy
* Strength of Your Call to Action
* HTML Formatting
* CAN-SPAM Compliance
Take the strategic advice of these customer acquisition surgeons, and turn email marketing into your healthiest channel.
January 26, 2012 From Inside Direct Mail Weekly
There's a lot at stake in the 2012 elections besides the obvious prize — the White House. So we here at DMIQ decided to look at the direct mail sent out by political campaigns in 2011, to see what's working and what may be ahead in 2012. And why not? We've had a long history covering the direct mail of political campaigns.
January 5, 2012 From Inside Direct Mail Weekly
Let's face it — the 2012 presidential election campaign began not long after the polls closed in 2008. But it took a while, until mid-2011, for signs of it to show up in the mailbox. Obama for America began the president's re-election effort with a package targeting a likely "early supporter." The front of the 4-1/2" x 8-3/4" mailing features only Barack Obama's face set against a dark background. When opened, the outer's panels fold out, revealing two quotes from the president in reversed-out white type.
December 15, 2011 From Inside Direct Mail Weekly
For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.
December 1, 2011 From Webinars & Virtual Events
Alan Rosenspan has beaten the control for over a dozen leading companies, including American Express, Life Line Screening, The Scooter Store, Bank of America and...
November 3, 2011 From Inside Direct Mail Weekly
In DirectMarketingIQ's first FREE webinar, "New Response-Boosting Design & Techniques for Direct Mail," on Tuesday, two esteemed inventors and practitioners in the direct mail field showed the myriad ways to boost response. After all, in most direct mail sectors today, Plain Jane doesn't cut it for the average prospect. The medium is practically begging to be used in better, more inventive ways.
September 15, 2011 From Inside Direct Mail Weekly
Direct mail is a highly effective medium. In fact, it's the most reliable and direct way to reach nearly every consumer with a home address. But every time you send a direct mail piece out into the cold, cruel world, there's a chance something bad will happen.
June 30, 2011 From Inside Direct Mail Weekly
I repeat; repetition works especially when it's used as a strategic marketing tool. As a writer, I've learned from experience it increases the likelihood of capturing attention and generating measurable response. Try these tips for using repetition to fuel more clicks, calls, mailed-in cards and visits to your store or website.
June 17, 2011 From Webinars & Virtual Events
In this session, orginally part of the 2011 Direct Marketing Day @ Your Desk Virtual conference & Epox, we will share real-life e-commerce, email, lead...
June 8, 2011 From DMIQ TV
The colorful greeting card. It gets anybody's attention. This one from Proactiv, a cosmetic merchant, went to a young, former customer. The format, offer inside
...
May 3, 2011 From Bookstore
(PDF Format) From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using...
April 28, 2011 From Inside Direct Mail Weekly
While postcards are faster, easier and less costly to produce than other mail formats, they can be very expensive if they don't produce results. Here are 14 tips for making sure yours stand out and generate response, whether it's a click, call or store visit.
April 28, 2011 From showcase of fundraising innovation and inspiration
Sometimes when we test packages we're actually testing theories. Because direct mail fundraising is such a curious blend of art and science, we rely a lot on theories and suppositions to develop our creative strategies. The problem is that sometimes we rely on them for
...
March 17, 2011 From Inside Direct Mail Weekly
The landing page is the page the user sees after clicking (email), typing (from direct mail piece) or scanning (QR Code, with mobile phone) the Personalized URL. Marketer Jason Ellis stated that more than 80 percent of people leave the page after a quick glance. Most common reason people leave? LACK OF RELEVANCY!! Here are a few best practices that will make the PURL work.
