Search results for Direct Mail

Found 592 item(s)

Found 592 item(s). Displaying 1-15
Integrated Marketing Virtual Conference 2014
August 7, 2014 From Webinars & Virtual Events
The teams at Target Marketing and Printing Impressions magazines are proud to present the 2014 Integrated Marketing Virtual Conference, happening live and online on August 7, 2014 at 10:00 a.m. ET.
Learn more/register for FREE...
Turn the Mail Up to 11: How to create unforgettable, high-tech direct mail pieces that stand out in 2014
August 7, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Integrated Marketing Virtual Conference & Expo - live on 8/7/14! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest...
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
July 24, 2014 From DMIQ TV
Two oversized mailings — one from Highlights for Children and the other from Lincoln — may look like they have lots in common. But a...
Kesna Lawrence
How to Deliver Responsive, Real-Time Marketing in the Mail
July 24, 2014 From Who's Mailing What! Report
Philosopher Marshall McLuhan once famously stated, "The medium is the message." In today's world of responsive marketing, with its customized messages tailored to be consumed on everything from smartphones to Kindles, McLuhan's axiom has never been more the case. In this fast-paced, "always on" world, where customer preferences can be used to hone and target advertising like never before, there seems to be little space left for traditional, direct mail marketing. Or is there?
Top 10 Categories With Most Direct Mail PDFs Viewed
July 24, 2014 From Who's Mailing What! Report
The following Top 10 list is based on postal PDFs viewed by Who's Mailing What! members January2014 to June 2014: Insurance - Auto Fundraising - Health/Handicapped Health -...
Pat Friesen Headshot
7+ Cross-Channel Copywriting Tips to Use IMMEDIATELY!
July 10, 2014 From Who's Mailing What! Report
Last month's Direct Marketing IQ Brunch & Learn webinar "Cross-Channel Copywriting Tips You Can Use NOW!" attracted a motivated crowd of inquisitive writers. Many thanks to those who attended and asked such great questions. What follows are seven questions we didn't have time to answer.
Successful Content Marketing In Direct Mail
July 10, 2014 From DMIQ TV
Direct mail can be a very effective way for marketers to deliver content to their customers and keep them engaged. Join Who’s Mailing What! Research Director Paul Bobnak as he looks at how three mailers — R. Crusoe & Son, Williams-Sonoma and Trader Joe's — leverage content they’ve created to stand out from their competition in the mailbox, and provide value to customers.
Making a Case Your Donors Will Love
Making a Case Your Donors Will Love
June 30, 2014 From Bookstore

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.

Letter writing
Puh-leeze … Send Me a Letter!
June 26, 2014 From DirectMarketingIQ Insider
I have been scratching my head in astonishment with the receipt of two recent B2B mailings sent to me at the office ... and neither of them included a letter. The one from CBeyond was sent First Class Mail with a tracking number in a card stock 9-1/2" x 12" outer and included an Amazon gift card tipped to a one-sided 4-color insert. The other was from NAC (North American Communications) with a nifty chart outlining the latest 2014 USPS rates. Why is a letter so important?
Engage Virtual Workshop: Driving Donations with Data
Engage Virtual Workshop: Driving Donations with Data
June 12, 2014 From Bookstore

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind?

This new FundRaising Success webinar brings the case-study format of our popular Engage conference to an extended, value-added webinar that will dig deep and give nonprofits guidance on the best ways to gather and use donor information — as well as take the mystery and trepidation out of the whole issue.

Featuring: Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of Fundraising and Social Media"; and Roger Hiyama, Russ Reid

Duration: 75 minutes

Cost: $19.95


Click here to view this webinar today!

Brunch & Learn: Cross-Channel Copywriting Tips You Can Use NOW!
June 11, 2014 From Webinars & Virtual Events
What does today's marketing writer need to know to write successful email, direct mail, landing pages, blog posts, space ads, whitepapers and more? Find out during this fast-paced, idea-packed session led by seasoned pro Pat Friesen, who knows how to engage readers and generate sales.  
Here are just...
Crane's Mill Self-Mailer
4 Direct Mail Tips for Reaching the Senior Segment
June 5, 2014 From Who's Mailing What! Report
One of the exploding niches that I've seen in their mail over last few years is senior real estate. From continuing care facilities to independent living communities, older Americans have more housing options than ever. These choices presented vary widely. But how they are described and shown provide some tips on how to get prospects interested in taking that big first step toward moving: a tour of the facility.
Lawn Care Service Mailings Roundup
Lawn Care Service Mailings Roundup
June 5, 2014 From DMIQ TV
Spring is here! And as homeowners are trading in their snow shovels for rakes and watering cans, lawn care service providers are busy in the...
Style Guides Drive Sales for Retailers
Style Guides Drive Sales for Retailers
May 22, 2014 From DMIQ TV
In a retail world increasingly fragmented with almost limitless choices, how can a retailer keep its direct mail relevant to consumers? In this video, Direct...
direct mail postal
"You can observe a lot just by watching." —Yogi Berra
May 15, 2014 From DirectMarketingIQ Insider
A lumpy yellow #10 World Wildlife Fund mailing arrived recently. The late Dick Benson said more elements in a mailing usually increase results and each additional element usually more than pays for itself. I have always like lumpy mailings — clumsy things that separate themselves from the rest of the ho-hum collection of bills and other boring letters. This WWF package had a letter, personalized return address labels, a calendar, plus all the usual elements. Opening it created a veritable party atmosphere.
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