Search results for Direct Mail

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Pat Friesen Headshot
6 Tips to Transform Ordinary Sales Copy Into an Extraordinary Sales Story
October 23, 2014 From Who's Mailing What! Report
When your assignment is to write email, direct mail, ad or collateral copy for a "commodity" product or service, look for ways to help your customer think differently about what you're selling. Often the ammunition you need is not that hard to find. Here are six tips for turning ordinary copy into an extraordinary sales story.
Direct Mail Envelope/Package Sizes
Medium-Sized Direct Mail Pieces Dominate Who's Mailing What! Offers
October 23, 2014 From Who's Mailing What! Report

Direct mail pieces with medium envelope/package sizes dominated the offers received by Who’s Mailing What! since 2010, averaging 71% each year.  One-third of these medium-sized pieces used a #10 envelope. Retail Traffic Builders were the top user of medium sizes for the years reviewed.

Go Where Your Audience Is!
Go Where Your Audience Is!
October 23, 2014 From DMIQ TV
The mantra: “Go where your audience is!” is only part of the story. Go … but go with meaningful content and use the channel that...
Celebrating Our 30th Anniversary!
October 16, 2014 From DirectMarketingIQ Insider
It was October 1984 when Denny and I launched the premiere issue of Who's Mailing What! Back then, it was a paid newsletter that analyzed direct mail and included a members-only archive service.
Direct Mail & Email: Referrals, Flattery and More!
Direct Mail & Email: Referrals, Flattery and More!
September 25, 2014 From DMIQ TV
This month’s Creative Grab Bag uncovers two “Refer-a-Friend” efforts that are sure to inspire … how a double postcard overcomes every objection to drive traffic...
Progressive Grand Control Envelope
Progressive’s Strong Branding Makes a Personal Connection
September 11, 2014 From Who's Mailing What! Report
Love her or hate her, you have to admit that "Flo" — the pitch woman for Progressive Insurance — is almost impossible to ignore. She's been the star of the company's TV and radio ads since 2008. And, since 2011, a direct mail package heavily featuring her smiling face has been driving traffic to the company's website and telephone representatives. This piece is one of the latest Grand Control mailings tracked exclusively by Who's Mailing What!
Pat Friesen Headshot
Tweaking (Not Twerking) for Response
August 28, 2014 From Who's Mailing What! Report
Effective copy/content is more than stringing words together and cutting-and-pasting from other sources. Good copy/content that does its job — engaging readers and motivating them to take action — is the product of good writing and good editing (aka tweaking). Whether you're a writer, editor, creative director or content manager, here are 15 tweaking tips to increase clicks, calls and visits to your store or website.
Using Anger to Inspire Action
Turning Tragedy into Action!
August 14, 2014 From Who's Mailing What! Report

Jim Brady, the former press secretary to Ronald Reagan died Aug. 4, 33 years after he was shot in an attempted assassination of the president. A week after his death, a direct mail appeal came across my desk from the Brady Campaign. And while it is a good effort, nothing can compare to the powerful, dramatic and honest words of Jim Brady himself in the long time Grand Control mailing from the Brady Campaign.

Top 10 Direct Mail Categories Using Personalization
August 14, 2014 From Who's Mailing What! Report
Fundraising-Health/Handicapped Credit Cards-Bank/Financial Services Insurance-Auto Fundraising-Social Action (Causes) Fundraising-Animals/Wildlife Fundraising-Politics Fundraising-Children Telephone Services Fundraising-Environment Credit Cards-Affinity *Based on direct mail offers received April 2013 – March 2014 by Who’s Mailing What!...
Integrated Marketing Virtual Conference 2014
August 7, 2014 From Webinars & Virtual Events
The teams at Target Marketing and Printing Impressions magazines are proud to present the 2014 Integrated Marketing Virtual Conference, now available on-demand and accessible until November 11, 2014!
Check it out for FREE today...
Turn the Mail Up to 11: How to create unforgettable, high-tech direct mail pieces that stand out in 2014
August 7, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Integrated Marketing Virtual Conference & Expo - now on-demand until 11/11/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to get more information about...
More BANG for your Buckslip!
July 31, 2014 From DirectMarketingIQ Insider
We all know that "lumpy" envelopes get attention. An envelope that has something unknown inside raises our curiosity and gets us to open it. The same thing happens when an envelope simply "feels" different.
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
July 24, 2014 From DMIQ TV
Two oversized mailings — one from Highlights for Children and the other from Lincoln — may look like they have lots in common. But a...
Kesna Lawrence
How to Deliver Responsive, Real-Time Marketing in the Mail
July 24, 2014 From Who's Mailing What! Report
Philosopher Marshall McLuhan once famously stated, "The medium is the message." In today's world of responsive marketing, with its customized messages tailored to be consumed on everything from smartphones to Kindles, McLuhan's axiom has never been more the case. In this fast-paced, "always on" world, where customer preferences can be used to hone and target advertising like never before, there seems to be little space left for traditional, direct mail marketing. Or is there?
Top 10 Categories With Most Direct Mail PDFs Viewed
July 24, 2014 From Who's Mailing What! Report
The following Top 10 list is based on postal PDFs viewed by Who's Mailing What! members January2014 to June 2014: Insurance - Auto Fundraising - Health/Handicapped Health -...
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