Search results for Direct Mail

ASPCA and Its Effective Use of Color
May 16, 2013 From Who's Mailing What! Report
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA). According to the organization's website, the color is "identified with vibrancy and energy," an important asset in the sharpened focus of its mission to protect animals.

Nutrition Action Healthletter: Getting the Outer Opened
May 16, 2013 From Who's Mailing What! Report
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." Over the past few decades, the Nutrition Action Healthletter, published by the Center for Science in the Public Interest, has proven to be one of the champions at this task, with a succession of outers that have succeeded against various tests.

Personalized Mail Works — and Insurance, Financial Services and Fundraising Marketers Know It
May 16, 2013 From Who's Mailing What! Report
"Control mailings" — those mailings that are repeated in the mail — are considered successful mailings and are often the most worthwhile for marketers and printers to study. It's why they play such a prominent role in our multichannel marketing database, Who's Mailing What. But how does the use of personalization vary depending on whether a mailing is a control or not? And in which industries is this happening the most?

Personalization Drops in 4Q
May 6, 2013 From Who's Mailing What! Report
Personalization has long been a popular tactic in direct mail, as it makes the mail more relevant for the prospect and often results in higher response rates. Instead, looking at 2012 numbers, I discovered that it actually

JC Penney's Remodeling Its Marketing
May 6, 2013 From Who's Mailing What! Report
It's no secret that one of the most iconic American retailers, JC Penney, has been challenged by the reaction of the marketplace to the changes implemented under its former CEO, Ron Johnson. Browsing through Who's Mailing What! reveals the dramatic shift in tactics

Build Your Next Great Marketing Campaign by Getting Ahead of Today's Trends
May 6, 2013 From Who's Mailing What! Report
In our first issue of the Who's Mailing What! Report, you'll immediately notice that this is an ambitious enewsletter, chock-full of direct marketing how-to, trends, examples and more. In essence, our enewsletter is designed to give you an insider glimpse into the direct mail and email channels in particular, in terms of what is working right now.

An All-in-One Grand Control
May 6, 2013 From Who's Mailing What! Report
For a company whose business is based on direct mail, it's not surprising that Pitney Bowes developed a direct mail piece that has worked so well for so long. A folded self-mailer, promoting the company's mailstation 2 postage meter system to a small business audience, has been in the mail for over three years, thus qualifying it as a Who's Mailing What! "Grand Control." Of the approximately

Magazine Publishers: Most Frequent Mailers
May 2, 2013 From Who's Mailing What! Report
Magazine Publishers: Most Frequent Mailers
Sports Illustrated Consumer Reports National Geographic Travel & Leisure Crain's Chicago Business The Economist Forbes Harvard Business Review Inc. Money ...

Educate Your Customer to Make Them a 'Lifetime Customer'
April 18, 2013 From Inside Direct Mail Weekly
"An educated consumer is our best customer." So said Sy Syms in the long-running commercials for his clothing store chain. You want to make sure your prospects have all the information they need to make a purchase and become a lifetime customer. Direct mail — with the right copy and design — can make …

8 Quick Tricks to Get More Clicks, Calls & Mailed-in Responses
April 18, 2013 From Inside Direct Mail Weekly
The goal of response is the common denominator for cross-channel marketing messages. This includes both copy and content. Digital media has given new importance to what's long been key to writing successful direct mail: The call to action (CTA)! If your CTA doesn't tell your reader what you want him to do, how to do it and why he should, your response is minimized. Here are some quick tricks for …

Special Note (and Offer) from Ethan Boldt
April 18, 2013 From Inside Direct Mail Weekly
Beginning on May 2nd, we're going to roll your subscription over to the new Who's Mailing What! Report, which is tied to the new Who's Mailing What! — the most complete library of direct mail and email in the world that relaunched on April 12. Look inside for more information about and a special offer to this multichannel database.

Cross-Channel Copywriting — Strategies to Start Using NOW!
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

How to Make Your Landing Page a Game Changer
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

Valuable Content Marketing
March 4, 2013 From Bookstore
Readers will learn:

• The content options available and how to choose the right channel
• What type of information to post on social networking, business blogs and websites 
• How to define your market niche
• How to increase SEO 
• And so much more!

Creating Content That Connects ... and Generates Response
February 28, 2013 From Inside Direct Mail Weekly
To write copy and content that connects, you have to understand what makes your reader tick. That's why writers ask so many questions about the audience. And why those of you who provide us with input need to be prepared to answer them!