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Search results for Direct Mail

Found 571 item(s)

Found 571 item(s). Displaying 1-15
Brunch & Learn: Direct Mail: 10 Mistakes to Avoid
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
 
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
 
One of the Greatest Letters Ever Written!
April 17, 2014 From DirectMarketingIQ Insider
Last week at Engage — our one-day case study conference for fundraisers — I had a chance to catch up with fundraising expert Tom Gaffny, principal at Tom Gaffny Consulting. We got reminiscing about one of the greatest fundraising letters ever written: the "Dirty Lady" letter. Back in the office, I did a quick search in Who's Mailing What! as I was anxious to re-read this copywriting masterpiece. Hooray! Up it popped!
 
Direct Mail Offers
Fundraising Sees Growth as Overall Mail Volume Decreases
April 10, 2014 From Who's Mailing What! Report

In the last 10 years, more than 106,000 direct mail offers were received by Who's Mailing What! Before the Great Recession, WMW! averaged 12,600 offers a year (2004-2008), but since 2009, the annual volume has decreased to an average of 8,720.

 
Mailer: PNC Bank
A Credit Card Mailing That Stands Out From the Crowd
April 10, 2014 From Who's Mailing What! Report
Every month, the Who's Mailing What! team gathers around the archive table and looks through the hundreds upon hundreds of direct mail packages that are sent to us from around the country. One of the largest categories of mail that we track is financial services. And-within that broad category-are credit card mailings. We can be inundated with them.
 
How to Make Every Customer Touch Point Count!
April 3, 2014 From Webinars & Virtual Events
Marketers today have access to some of the most powerful marketing and customer communication tools ever devised. With every message you send — no matter what the channel — you have the opportunity to strengthen your relationship and build loyalty. You also have the ability to really tick your customers...
 
CRS outer envelope
Testing Equals Success for Catholic Relief Services
March 27, 2014 From Who's Mailing What! Report
When you're trying to "rev up your response," as copywriter Pat Friesen once put it, testing various bells and whistles can make a big difference. That's one of the keys to the success and evolution of the "EMERGENCY APPEAL" package for Catholic Relief Services. It's been in the mail for over seven years, one of over 1,500 Grand Control mailings (in the mail for three years or more) cataloged by Who's Mailing What! Because CRS is the official international humanitarian agency of the U.S. Catholic community, the guardian angel medallion pictured on the front of the #10 carrier (see the first image in the mediaplayer) seems to perfectly represent the secular and sacred nature of the group's mission.
 
Wants vs. Needs … and the Power of Direct Mail
March 20, 2014 From DirectMarketingIQ Insider
Expounding on the importance of direct mail seems to be a never-ending topic for me in this digital world. There's no question, if I need a new pair of shoes, I'll head off to Zappos.com and do some browsing online. But please notice ... I said if I "need" new shoes. The birdfeeder is getting low — it's a quick click to eBirdseed.com to get restocked. A replacement battery for the cell phone is easily found thanks to the power of Google.
 
Brunch & Learn: Direct Marketing on a Shoestring Budget
March 19, 2014 From Webinars & Virtual Events
Not every marketer can afford the mega data warehouse or a fully integrated campaign with all the flashy bells and whistles. Nonetheless, there are plenty of cutting-edge direct marketing strategies - including savvy content marketing tactics - that even the smallest budgets can afford to drive business forward.
 
Marketing...
 
Catalogs in Who's Mailing What
Business Catalogs Increase; Consumer Sees Little Change
March 13, 2014 From Who's Mailing What! Report
Who's Mailing What! receives approximately 4,000 unique catalogs annually from more than 350 mailers. A review of the last few years shows not a lot of change in volume for most categories.
 
American Express Order Form
3 Ways to Improve Your Direct Mail Order Form
March 13, 2014 From Who's Mailing What! Report
Pity the poor order form. If there's one element of a typical direct mail package that doesn't get enough attention in examining what works, that has to be it. A good design is crucial to a mailing's success. It has to make sense to the recipient, and support the intent of the letter or other components: to generate a positive response (i.e., an order or a donation).
 
Direct Mail Formats That Work
March 13, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo - now on-demand until 6/17/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to...
 
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Pat Friesen Headshot
3 Tips to Deal With the Sticky Business of Direct Mail
February 27, 2014 From Who's Mailing What! Report
Even if you don't write, design or send a lot of direct mail, you need to read this. It's about why you should pay attention to stickiness when creating and mailing formats the USPS requires to be tabbed, wafer sealed spot or (ugh) continuously glued.
 
Copy and Design Team Up to Create a New Control From Danbury Mint
Copy and Design Team Up to Create a New Control From Danbury Mint
February 27, 2014 From DMIQ TV
"Midnight Spell" — a strand of cultured black pearls offered by Danbury Mint has been around for a few years. But the current 6"x9" black...
 
Brunch & Learn: USPS 2014 – Uncertainties and Opportunities Mailers Need to Know
February 19, 2014 From Webinars & Virtual Events
Direct Mail has long been one of the most stable and effective marketing channels. But last year, mailers seemed to have a new rumor to worry about every month. Were we going to 5-day delivery? Would mail be delivered to fewer places, or take longer to get where it was...
 
 
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