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Search results for Direct Mail

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Found 613 item(s). Displaying 1-15
College Mail That Makes the Grade
College Mail That Makes the Grade
May 21, 2015 From DMIQ TV
Direct mail from colleges to high school students doesn't have to be dull. Join Direct Marketing IQ's Paul Bobnak as he looks at how to...
 
Retail Marketing Virtual Conference & Expo 2015
May 12, 2015 From Webinars & Virtual Events
RETAIL ONLINE INTEGRATION ANNOUNCES 6TH ANNUAL VIRTUAL CONFERENCE & EXPO
 
The team at Retail Online Integration is proud to present the 2015 Retail Marketing Virtual Conference & Expo, happening live and online on May 12, 2015 at 10:00 a.m. ET.
 
Learn more/register for FREE... http://virtualshow.retailonlineintegration.com/register/?source=004
 
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The Rebirth of the Print Catalog
May 12, 2015 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2015 Retail Marketing Virtual Conference & Expo - live on 5/12/15! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest...
 
ChaseBank
How to Use Icons in Direct Mail
May 7, 2015 From Who's Mailing What! Report
In any communication, clarity is crucial. This is especially true of direct mail, traditionally relying on copy and design. Like never before, marketers are deploying icons and pictograms in their direct mail packages.
 
Urban Plate's Simple, Yet Bold Color Choice
16-Plus Design Tips to Make Your Direct Mail Shine
May 7, 2015 From Who's Mailing What! Report
For some marketers, direct mail may be a strange topic to tackle in our increasingly digital age. A number of consumers have endured so many mailboxes full of bad marketing pieces that they'd be happy if direct mail died altogether. However, there is a way to redeem direct mail's reputation and use it to pique your recipients' interest: excellent design.
 
Direct Mail: Near Misses … and Homeruns!
Direct Mail: Near Misses … and Homeruns!
May 7, 2015 From DMIQ TV
This month’s Creative Grab Bag from Who’s Mailing What! and Peggy Hatch compares how different companies promote similar products … and mailers using similar formats....
 
Fundraising Acquisition: How to Grow Your List and Engage New Supporters
April 30, 2015 From Webinars & Virtual Events
While the talk of the early part of 2015 has been all about donor retention, you won't have donors to retain if you don't first acquire them. And with today's plethora of channels in which to reach potential donors, there are myriad ways to grow your list and engage new...
 
Pat Friesen Headshot
Who's Got Your Number?
April 23, 2015 From Who's Mailing What! Report
Numbers (Arabic numerals such as 2, 15 and 783) are powerful fuel for copy and content writers. They can grab a scanner's attention; make your case faster with analytical-types drawn to numbers; and support benefit statements with credible detail. Here are 14 quick tips for how to use numbers as a marketing tool. (Note: These tips probably don't follow the AP Stylebook or your company's style manual. Remember, they are from a marketer and for marketers.
 
Engage Donors by Mailing Maps
Engage Donors by Mailing Maps
April 23, 2015 From DMIQ TV
Freemiums have long been a staple of direct mail fundraising, but sometimes, they are not connected to an organization’s mission. In this video, join Direct...
 
Fundraising/Nonprofit Categories in WMW!
April 23, 2015 From Who's Mailing What! Report
Fundraising/Nonprofit Categories in WMW! Direct Mail Offers Health/Handicapped (20.1%) Social Action/Causes (14.3%) Animals/Wildlife (12.1%) Environment (8.3%) Politics (8%) Children (7.9%) Culture (5.4%) Local Relief (5.4%) International Relief (4.9%) Sports/Olympics (3.2%) Email Offers Politics (27.9%) Social Action/Causes...
 
Brunch & Learn: 50 Things You Must Know to Build Winning Direct Marketing Programs
April 23, 2015 From Webinars & Virtual Events
It seems like the modern marketer has to be able to do it all, which can be daunting. And when it comes to direct mail, a marketer can't afford to make mistakes. Thankfully, seasoned direct marketing expert Bob Hacker is ready to share his tactics and strategies he has used...
 
The Un-Textured Life: Making Your Mail Feel Good — Literally
The Un-Textured Life: Making Your Mail Feel Good — Literally
April 9, 2015 From DMIQ TV
Humans have five senses, so why are most mailings only appealing to one of them? Find out from Discover, Infinity and Brilliant Graphics how using...
 
Profiles in Personalization: Banfield Pet Hospital Personally Shows It Cares
Profiles in Personalization: Banfield Pet Hospital Personally Shows It Cares
March 26, 2015 From DMIQ TV
For animal lovers, pets aren't just an animal in the house ... they're an important part of the family. Join Senior Content Editor Melissa Ward...
 
Copywriting
13 Tactics to Get Your Marketing Messages Read
March 26, 2015 From Who's Mailing What! Report
Are your marketing messages viewed on screen, on paper or both? Wherever they're seen, the No. 1 goal of your writer-designer team should be to snag the scanner's s attention and create immediate engagement while realizing few people read every word. Try these tips to increase engagement — aka response, sales, donations, clickthroughs or whatever other measure you use.
 
Holiday Campaign from Kiehl's Gets a Boost from Norman Rockwell
Holiday Campaign from Kiehl's Gets a Boost from Norman Rockwell
March 12, 2015 From DMIQ TV
Here's a charming cross-channel retail traffic builder from Kiehl's that Who's Mailing What! received during the 2014 holiday season. Direct Mail, email and the website...
 
 
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