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Red Hot Marketing Tips: The New Self-Mailers in Financial Services

March 29, 2012
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With the recession fading, financial mail is back in the mail stream and flexing its muscles, with cutting-edge formats and playful copy. Chief Content Officer Ethan Boldt walks you through a couple of direct mail trends impacting the financial services industry before showcasing three new examples of self-mailers that banks and credit cards are using.

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Here's some of what you will learn in this 3-minute video:

  • Using research from the Who's Mailing What! Archive, financial service volume is back up compared to when the recession hit.
  • See the outstanding upgrade effort from ING Direct, the bank mailer that captures attention with their brand color, postcard size and inventive copy.
  • Check out the effectively simply self-mailer from Bank of America, nicely personalized and all on one page.
  • Discover the new large self-mailer that has appeared on the scene, here American Express introducing its Blue Card.
 

POLL:

   
ING Direct
   
Bank of America
   
American Express Blue Card
   
 

Which is the most-effective financial services self-mailer?

 

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