Clickbait: You Won't Believe It!August 13, 2015
Clickbait? In my direct mail? It's more likely than you think. Even though there might not be a big bad offender of the mailing world like Buzzfeed is for the Internet, predatory copywriting is all too common. Join Who's Mailing What!'s Jeremy Zimmerman as he explores three examples of how not to get people interested in what's on the inside of your mail pieces.
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Nonprofit Social Media
Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....
Monthly Giving: The Sleeping Giant
One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...