Local Business Self-Mailers That Inform and Drive Sales

April 10, 2014

Direct mail is full of missed opportunities, like a blank envelope that doesn’t do its second job: to get itself opened. Please join DMIQ Research Director Paul Bobnak as he takes a look at how two local businesses stood out in the mail with clever self-mailers that stand out. To find resources with extensive design and copy tips, as well as case studies and best practices — all designed to help you build response — go to the Direct Marketing IQ bookstore.



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