Direct Mail Creative: A Tale of Two Mailings — Hot vs. ColdJuly 24, 2014
Two oversized mailings — one from Highlights for Children and the other from Lincoln — may look like they have lots in common. But a closer look reveals that the copy, design and benefits vs. features and involvement devices couldn't be more diverse. Join Peggy Hatch of Direct Marketing IQ and Who's Mailing What! as she walks you through the elements of two direct mail packages and see what are the keys to making one campaign hot and the other one cold.
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