About Us

Formerly a paid publication (the last print issue was December of 2009), Inside Direct Mail was published for over 25 years and was the primary and most respected source of direct mail intelligence for anyone working in the direct mail industry. Now it's moving to a weekly enewsletter.

It will offer case studies of successful direct mail campaigns as well as detailed insight on the trends, tests and controls. IDM Weekly will also include breakdowns of certain sectors, copywriting and design tips, cross media strategy, printing and production techniques, niche reports and premium overviews.

It will cover such categories as affiliate marketing, B-to-B, branding, catalog, controls, creative copywriting and design, CRM, database marketing, email, envelopes/formats, fulfillment, fundraising, insert media, list services, multichannel (cross media) marketing, multicultural marketing, paper, postal/shipping, paper, printing/production, privacy/data security, response boosters, SEO, SEM, social media, sustainability and testing.

Sample stories will include Top Mailing of the Week, Cross Media Strategy, Cutting Edge Copy, Social Media Pointers, Format Report, Premium Watch, Mailbag Reviews, Response Boosting Tips, Trend Report, VDP Success Stories, Control of the Month, Stat Reports, Sector of the Month and Green Mail Update.

Also, columns will come from a wide range of well known and respected copywriters, designers, direct marketers, production managers, publishers, etc..