Advertising Information
DirectMarketingIQ is the go-to resource for direct marketers. It opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. With unparalleled access to direct marketing data — including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories — and expertise from the most experienced editors and practitioners, both your own direct marketing IQ and bottom line will benefit greatly.
The weekly enewsetter issued by DirectMarketingIQ is called Inside Direct Mail Weekly, the former print publication. IDM Weekly examines what's in the mail and reports on what's working and what's not. The goal is simple: To help subscribers improve both their packages and their response. It offers case studies of successful direct mail campaigns as well as detailed insight on the trends, tests and controls. IDM Weekly also includes breakdowns of certain sectors, copywriting and design tips, multichannel strategy, niche reports and premium overviews.
You can also contact:
Peggy Hatch
Group President/Publishing Director
(215) 238-5091
phatch@napco.com
Howard Rubin
Publisher
(760) 739-9400
hrubintrgt@aol.com
Jennifer DiPasquale
Account Manager
(724) 778-0227
jdipasquale@napco.com
Drew James
Regional Sales Manager
(215) 238-5473
djames@napco.com
Linda Silverstein
Inside Sales Director
Classified Ad/Online Buyers Guide
(215) 238-5467
lsilverstein@napco.com
