Research division of the Target Marketing Group
Axel's Grand Controls
There's a story behind everything... | SEARCH Axel's Grand Controls
Axel Andersson has forgotten more about direct mail than most anyone will ever know. A German direct marketing entrepreneur, Axel built the largest home-study business in Europe and, among others, established The Axel Andersson Akademie in Hamburg, Germany. He became fascinated by the Who's Mailing What! Archive and its unlimited resource for research.
By 1991, Axel found 74 mailings that had been continuously mailed for three or more calendar years. These top controls thus became Axel Andersson Grand Controls. In just six years, more than 400 controls were uncovered. The only panel of judges or experts for the "Axels" is the marketplace.
All of these mailings are available through the Who's Mailing What! Archive, by far the largest collection of direct mail in the world. It contains maybe $100 million worth of creative input.
SEARCH Axel's Grand Controls
Axel Andersson has forgotten more about direct mail than most anyone will ever know. A German direct marketing entrepreneur, Axel built the largest home-study business in Europe and, among others, established The Axel Andersson Akademie in Hamburg, Germany. He became fascinated by the Who's Mailing What! Archive and its unlimited resource for research.
By 1991, Axel found 74 mailings that had been continuously mailed for three or more calendar years. These top controls thus became Axel Andersson Grand Controls. In just six years, more than 400 controls were uncovered. The only panel of judges or experts for the "Axels" is the marketplace.
All of these mailings are available through the Who's Mailing What! Archive, by far the largest collection of direct mail in the world. It contains maybe $100 million worth of creative input.
SEARCH Axel's Grand Controls
