The DirectMarketingIQ Team

Go to: Board of Advisors

Ethan Boldt, Chief Content Officer of DirectMarketingIQ
Head of all content that DirectMarketingIQ, the research division of the Target Marketing Group, generates, Ethan oversees the creation and production of the special reports, how-to guides, industry sector reports and company profiles. He also is the editor-in-chief of Inside Direct Mail Weekly, an enewsletter for the direct mail industry, as well as a contributer to Target Marketing's enewsletter for the direct marketing industry, TM Tipline. Inside Direct Mail was a paid print publication until December of 2009, when it was folded into a free enewsletter and plans for DirectMarketingIQ were finalized.
eboldt@napco.com
215-238-5223

Paul Bobnak, Research Director of DirectMarketingIQ
As the head of the Who's Mailing What! Archive since November 1998, he has read and analyzed thousands of direct mail packages (their offers, copy, designs, incentives and formats) in over 200 industry categories, including publishing, nonprofits, telecom, B-to-B, financial services and retail. He writes for the enewsletter, Inside Direct Mail Weekly, and has been a judge in Fundraising Success Magazine's Gold Awards since 2006.
pbobnak@napco.com
215-238-5225

Melissa Ward, Production Editor at DirectMarketingIQ
Prior to joining DirectMarketingIQ and Target Marketing magazine, where she works with the editorial staff on the development of editorial content and its production, Melissa Ward was the managing editor for Soundview Executive Book Summaries and a technical writer and editor for Hydrocarbon Publishing. Ward holds a Masters in Publishing from Rosemont College and a Bachelors in English from State University of New York, College at Brockport. While earning her degrees, she worked as a copyeditor and columnist for The Stylus, Brockport's student newspaper, interned for Philadelphia Weekly, and helped found Parlor Literary Journal, Rosemont's first graduate-run literary magazine.
mward@napco.com
215-238-5264

Cheryl Cagle, Research Analyst for DirectMarketingIQ
She compiles data for use in the reports and other segments on DirectMarketingIQ. Cheryl is the database editor for the Directory of Major Mailers & What They Mail and its companion website Major Mailers Online. She also manages the E-mail Campaign Archive. She has also worked on the Who’s Mailing What! Archive. Since joining North American Publishing Co. in 1996, Cheryl has been involved in several of the company’s database and directory publishing projects in various industries — i.e., direct mail, television, printing, home furnishings and promotional marketing.
ccagle@napco.com

Peggy Hatch, Group President/Publishing Director of the Target Marketing Group and DirectMarketingIQ
Peggy Hatch began her direct marketing career as a direct mail freelance copywriter. She co-founded Who's Mailing What! newsletter (renamed Inside Direct Mail) in 1984 with her husband Denny Hatch. The newsletter was sold to North American Publishing Company in 1992 along with several directories and the Who's Mailing What! Archive service.

At North American Publishing Company, Hatch is Group President/Publishing Director of the Target Marketing Group (TMG). In addition to websites DirectMarketingIQ.com and emarketingandcommerce.com (eM+C), her responsibilities include: Target Marketing magazine; All About ROI: Retail Online Integration magazine (launched as Catalog Success in 1999); FundRaising Success magazine (launched in 2003); Publishing Executive and Book Business magazines (added to TMG in 2006); the Publishing Business Conference & Expo, as well as many email newsletters, webinars, virtual conferences and multiple paid products.

Hatch is the recipient of The Direct Marketing Club of New York's Silver Apple Award in 2000, "in recognition of 25 years of outstanding contribution to the New York direct marketing community."

Board of Advisors
Roger M. Craver
Lee Epstein
Pat Friesen
Paul Goldberg
Gary Hennerberg
Grant Johnson
Brian Kurtz
Elaine Tyson