Search results for Formats
Found 108 item(s)
Found 108 item(s). Displaying 1-15
Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
February 2, 2012 From DMIQ TV
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail...
January 26, 2012 From DMIQ TV
Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than...
January 26, 2012 From Inside Direct Mail Weekly
There's a lot at stake in the 2012 elections besides the obvious prize — the White House. So we here at DMIQ decided to look at the direct mail sent out by political campaigns in 2011, to see what's working and what may be ahead in 2012. And why not? We've had a long history covering the direct mail of political campaigns.
January 18, 2012 From DMIQ TV
Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than...
January 13, 2012 From DMIQ TV
In our pilot episode of Direct Mail Smackdown, two holiday packages go head-to-head. Paul Bobnak, the Director of the Who's Mailing What! Archive,...
January 5, 2012 From Inside Direct Mail Weekly
In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way. To survive in direct mail, you need a few tricks up your sleeve for improving results when time is short and the budget is lean. Here are 12 quick, easy and cheap testing ideas.
January 5, 2012 From Inside Direct Mail Weekly
Let's face it — the 2012 presidential election campaign began not long after the polls closed in 2008. But it took a while, until mid-2011, for signs of it to show up in the mailbox. Obama for America began the president's re-election effort with a package targeting a likely "early supporter." The front of the 4-1/2" x 8-3/4" mailing features only Barack Obama's face set against a dark background. When opened, the outer's panels fold out, revealing two quotes from the president in reversed-out white type.
December 22, 2011 From The Morning News
Twitter is the contemporary postcard — social updates that are limited by size, but not imagination. For a month, with a billion stamps, our correspondent moved his tweets from the laptop to the post office, and rediscovered the joy of mail.
...
December 22, 2011 From Exclusives
It is, depending on who's doing the talking, maybe the worst thing, or the best thing, that's happened to American politics in a few decades. "It" is the Tea Party, the anti-"Big Government" movement that burst onto the scene in 2009.
The 5 Fundraising Direct Mail Trends in 2011
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 15, 2011 From Inside Direct Mail Weekly
For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.
December 1, 2011 From Inside Direct Mail Weekly
Within our comprehensive database of direct mail, the Who's Mailing What Archive, we crunch the various numbers in order to find the current trends in the mailstream. Here's what we've seen so far in 2011.
November 30, 2011 From DMIQ TV
Everyone knows that Thanksgiving is the time of year for giving thanks, but some nonprofits also believe it's also a great time to simply give....
Can Your Direct Mail Campaign Answer These 5 Questions?
November 3, 2011 From Inside Direct Mail Weekly
In DirectMarketingIQ's first FREE webinar, "New Response-Boosting Design & Techniques for Direct Mail," on Tuesday, two esteemed inventors and practitioners in the direct mail field showed the myriad ways to boost response. After all, in most direct mail sectors today, Plain Jane doesn't cut it for the average prospect. The medium is practically begging to be used in better, more inventive ways.
November 3, 2011 From Inside Direct Mail Weekly
In DirectMarketingIQ's first FREE webinar, "New Response-Boosting Design & Techniques for Direct Mail," on Tuesday, two esteemed inventors and practitioners in the direct mail field showed the myriad ways to boost response. After all, in most direct mail sectors today, Plain Jane doesn't cut it for the average prospect. The medium is practically begging to be used in better, more inventive ways.
