Search results for Formats

Nutrition Action Healthletter: Getting the Outer Opened
May 16, 2013 From Who's Mailing What! Report
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." Over the past few decades, the Nutrition Action Healthletter, published by the Center for Science in the Public Interest, has proven to be one of the champions at this task, with a succession of outers that have succeeded against various tests.

An All-in-One Grand Control
May 6, 2013 From Who's Mailing What! Report
For a company whose business is based on direct mail, it's not surprising that Pitney Bowes developed a direct mail piece that has worked so well for so long. A folded self-mailer, promoting the company's mailstation 2 postage meter system to a small business audience, has been in the mail for over three years, thus qualifying it as a Who's Mailing What! "Grand Control." Of the approximately

Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...

Cross-Channel Copywriting — Strategies to Start Using NOW!
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

4 Steps to a Flawless Marketing System
February 28, 2013 From Inside Direct Mail Weekly
The key to growing your small business consistently and sustainably is generating and converting the most leads possible. In order to accomplish this, you need to use an integrated marketing system that makes the most of direct mail and online marketing. There are four marketing steps you can take to build a flawless marketing system that creates lead after lead …

3 Ways to Design Successful Postcards
February 28, 2013 From Inside Direct Mail Weekly
In the world of direct mail, sometimes it feels as if the postcard format is on trial, defending its basic two sides against the prosecution's long letter, freemium, brochure, buckslip and reply. While testing a postcard format, marketers may be surprised by its many benefits. Here's three key ways to design …

9 Reasons to Reconsider the Classic Mail Piece
December 13, 2012 From Inside Direct Mail Weekly
Many catalogers who had backed away from print — or stopped printing entirely — are now refocusing on their print catalog core. In my consulting business, I'm hearing clients (who would prefer not to be identified) say, "Our catalogs are profitable again," "Catalogs are our main sales driver," and "Catalogs are our first-line prospecting vehicle." What's driving the reinvestment in print catalogs?

Use Color and Typography to Boost Response to Your Campaign
December 13, 2012 From Inside Direct Mail Weekly
Mishandling creative will impede success in any direct marketing environment, be it online or in print. No matter how strong the concept, if the creative fails in any way — the copy or the design — it will never perform as well. And within the broad realm of creative, one of the most important tools for driving success — and one of the least understood — is color.

6 Ways to Make the Magalog Work for B2B - DMIQ TV Video
November 13, 2012 From DMIQ TV
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, discusses the recent Harvard Business Review mail piece and the direct mail best practices for using...

4 Design Best Practices for Direct Mail - DMIQ TV Video
October 3, 2012 From DMIQ TV
In this short video, Ethan Boldt, Chief Content Officer of Direct Marketing IQ, reveals several important design best practices for direct mail. These methods come...

Design & Formats for Boosting Direct Mail Response
September 24, 2012 From Bookstore

“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.

Full of best practices from designers and copywriters for increasing response with design, color, typography, formats and components

5 Ways to Get Your Copy Read by the 'Scanner'
September 13, 2012 From Inside Direct Mail Weekly
Customers are busy and buried in ads. You're fortunate to snag a few seconds of their time as they scan your subject line or glance at your outer envelope. That's why it's important to write (and approve) copy/content with the scanner in mind.

Direct Mail Trends & Tactics in Fundraising - DMIQ TV Video
September 11, 2012 From DMIQ TV
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, breaks down several direct mail trends in the fundraising space in this short video. These trends...

2 New Direct Mail Tricks Used in Election 2012
August 29, 2012 From News
For decades, direct mail has been the workhorse of grassroots political fundraising. And judging by what's appeared so far in this election cycle, it's not going to be put out to pasture any time soon. Surveys, membership cards, photos and letters from rockstar politicians have dominated the 2012 mailstream because they all still work well. But new to the mix this time around are posters and palm cards, tactics adapted from the world of door-to-door campaigning. Let's take a look at how each one has been used by the Obama and Romney presidential campaigns to augment their fundraising efforts.

2012 Retail Marketing Trends - DMIQ TV Video
July 27, 2012 From DMIQ TV
Learn about the current cross-marketing trends (mail, email, mobile and more) that are sweeping the retail industry, courtesy of Direct Marketing IQ and Retail Online...