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Found 151 item(s). Displaying 1-15
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
Direct Mail Creative: A Tale of Two Mailings — Hot vs. Cold
July 24, 2014 From DMIQ TV
Two oversized mailings — one from Highlights for Children and the other from Lincoln — may look like they have lots in common. But a...
 
Brunch & Learn: Direct Marketing on a Shoestring Budget
March 19, 2014 From Webinars & Virtual Events
Not every marketer can afford the mega data warehouse or a fully integrated campaign with all the flashy bells and whistles. Nonetheless, there are plenty of cutting-edge direct marketing strategies - including savvy content marketing tactics - that even the smallest budgets can afford to drive business forward.
 
Marketing...
 
American Express Order Form
3 Ways to Improve Your Direct Mail Order Form
March 13, 2014 From Who's Mailing What! Report
Pity the poor order form. If there's one element of a typical direct mail package that doesn't get enough attention in examining what works, that has to be it. A good design is crucial to a mailing's success. It has to make sense to the recipient, and support the intent of the letter or other components: to generate a positive response (i.e., an order or a donation).
 
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Designing Beyond the Desktop — Email Design for Today's Mobile & Tablet World. Is Responsive Design the Solution? (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
March 13, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

Your subscribers receive messages via a dizzying array of apps, devices, programs and platforms-interacting with emails not only from their desktop computers, but also from mobile...
 
Direct Mail Formats That Work (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
March 13, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

Direct mail and folded format guru Trish Witkowski from foldfactory.com will be here to share valuable insight from her nearly 20 years of groundbreaking industry research....
 
Old Rules for New Marketing: How Modern Marketing Builds on Traditional Strategies (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
March 13, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

Data-driven marketing is "the new black" in customer engagement.  What many successful multi-channel marketers are finding out is that our roots in good old direct and...
 
Pat Friesen Headshot
3 Tips to Deal With the Sticky Business of Direct Mail
February 27, 2014 From Who's Mailing What! Report
Even if you don't write, design or send a lot of direct mail, you need to read this. It's about why you should pay attention to stickiness when creating and mailing formats the USPS requires to be tabbed, wafer sealed spot or (ugh) continuously glued.
 
Banana Republic postcard
Postcard Roundup: The Good, the Bad, and the So-So
January 30, 2014 From Who's Mailing What! Report
Postcards have an important place in the mailbox, and marketers on a tight budget love the 2-sided mailpiece. But not all postcards are created equal. I recently spent 30 minutes scanning some postcards into Who's Mailing What! — our massive library of direct mail and email campaigns — and was able to take a close look at some recent mailings.
 
Standing Out in Mailbox with Size, Shape and Sound
Standing Out in Mailbox with Size, Shape and Sound
November 20, 2013 From DMIQ TV
In an age of smaller mail, dimensional mail pieces get noticed more than ever by consumers and businesses alike — especially when they employ larger...
 
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
November 7, 2013 From Webinars & Virtual Events
Here's a staggering fact: According to an August study, more email is read on a mobile device than on a desktop email client - and 30 percent of consumers read their email exclusively on their mobile devices. Gulp.
 
In other words, if you're not designing your email to be...
 
Ethan Boldt
Are We Witnessing a Gradual Downsizing of the Mail?
October 31, 2013 From Who's Mailing What! Report
We knew this day would come: The day when the mail started to get smaller. Between postal costs, more efficient formats and the growing desire among prospects to read shorter copy, the writing was on the wall for larger mail pieces (categorized as any format larger than a 6"x9" envelope) for the past few years.
 
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
 
Two Outers: A Promise vs. A Prayer
Two Cancer Charities Using Direct Mail Very Differently
October 3, 2013 From Who's Mailing What! Report
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."
 
Magalogs in 2013*
September 19, 2013 From Who's Mailing What! Report
Magalogs in 2013* Advanced Bionutritionals Consumer Reports onHealth Bottom Line Personal The New Yorker Operation Homefront Planet Fitness Salvation Army Cowboys & Indians Magazine The Humane Society of the United States Mother Jones *Top...
 
 
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