Search results for Premiums/Freemiums
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Found 41 item(s). Displaying 1-15
February 2, 2012 From DMIQ TV
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail...
The 5 Fundraising Direct Mail Trends in 2011
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 1, 2011 From Inside Direct Mail Weekly
Within our comprehensive database of direct mail, the Who's Mailing What Archive, we crunch the various numbers in order to find the current trends in the mailstream. Here's what we've seen so far in 2011.
September 21, 2011 From DMIQ TV
As part of FundRaising Success magazine's Gold Awards, recognizing excellence in direct mail, email and multichannel fundraising, Paul Bobnak...
June 8, 2011 From DMIQ TV
The colorful greeting card. It gets anybody's attention. This one from Proactiv, a cosmetic merchant, went to a young, former customer. The format, offer inside
...
February 24, 2011 From Inside Direct Mail Weekly
Dear Google: I'm writing because I'm still concerned about the mailings you've been sending me. I'm worried they are sullying your reputation as being smart and savvy. The direct mail you've been sending me the last year misses the mark. It's embarrassingly unprofessional and appears you don't know what you're doing. I'm guessing it's also ineffective.
January 20, 2011 From Inside Direct Mail Weekly
What have you done for your prospects lately? Using gifts to light the spark of interest in a mail piece is one of the oldest practices in the direct mail world, but this approach may need a little updating in your next planned campaign to get the results you're looking for. Here's three tests worth doing before pushing out the next campaign.
January 6, 2011 From Inside Direct Mail Weekly
While 2009 was a year to forget for most retailers, fortunately 2010 was a different story for direct mailers and e-marketers from the beginning of the year to the very end. For example, in 2009, holiday sales were stagnant at best. But the 2010 holiday season included much more shopping than anticipated. In fact, according to the recent report …
October 28, 2010 From Inside Direct Mail Weekly
Do you ever think about where your electricity comes from? You flick a switch, and voilà, let there be light. But many consumers now have to ponder that question, thanks to some mailings sent out recently by energy suppliers. They're all taking advantage of the maturing of a competitive marketplace in several states, with more of an appeal to one's wallet than anything else.
October 14, 2010 From Inside Direct Mail Weekly
When you look at the incentives non-profits have been offering over the years in their direct mail appeals, it always seems the same: a hat, an umbrella, a sheet of address labels. But look away, then look back, and you'll see this perception is no longer entirely accurate.
July 29, 2010 From Inside Direct Mail Weekly
Home of the third largest jazz collection in the world, the public radio station KCSM-FM was in dire shape a few years ago. It was deep in the red and averaging only $40 gifts per donor.
July 8, 2010 From Inside Direct Mail Weekly
Omaha Steaks is one of the most adept direct marketers around and has another winner on its barbecue sauce-stained hands — this time with an offer driving traffic towards its retail stores. In the mail since at least February 2006, it's Omaha's 16th mailing to reach Grand Control status (in the mail for 3 or more years).
April 8, 2010 From Inside Direct Mail Weekly
The 2010 Drive, the latest mailing by Easter Seals to reach Grand Control status (mailed for three years or more) has a lot more going for it than mere longevity. In the mail since at least January 2007, this campaign, at first glance, resembles a previous "free gifts" effort that was mailed from 2000 to 2005.
January 21, 2010 From Inside Direct Mail Weekly
You probably know Zagat as the leading source for restaurant critiques, but what you may not know is that Zagat actually has its roots in wine. Some 30 years ago, the Zagat Survey was born out of a wine-tasting group, and to mark its 30-year anniversary, Zagat recently launched a wine group — Zagat Wine.
Stat Report: Magazine Publishers Get Stingy But Find Stability
January 7, 2010 From Inside Direct Mail Weekly
2009 was not a kind year to magazine publishers, obviously. Crain's New York Business recently reported that 367 U.S. periodicals closed their doors in 2009 and 64 went to digital-only. However, oddly enough given the economy distress and the explosion of digital media, the pace of decline actually slowed, as 526 U.S. magazines closed in 2008 and 573 went down the tubes in 2007.
January 7, 2010 From Inside Direct Mail Weekly
2009 was not a kind year to magazine publishers, obviously. Crain's New York Business recently reported that 367 U.S. periodicals closed their doors in 2009 and 64 went to digital-only. However, oddly enough given the economy distress and the explosion of digital media, the pace of decline actually slowed, as 526 U.S. magazines closed in 2008 and 573 went down the tubes in 2007.
