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Search results for Premiums/Freemiums

Found 54 item(s)

Found 54 item(s). Displaying 1-15
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
 
Two Outers: A Promise vs. A Prayer
Two Cancer Charities Using Direct Mail Very Differently
October 3, 2013 From Who's Mailing What! Report
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."
 
Nonprofits That Use Premiums the Most*
July 25, 2013 From Who's Mailing What! Report
Nonprofits That Use Premiums the Most* World Wildlife Fund Vietnam Veterans Memorial Fund The Arthritis Foundation National Museum of African American History and Culture National Audubon Society Women for Women...
 
Relauching a Magazine With the Triple Postcard
July 11, 2013 From Who's Mailing What! Report
Direct mail has always been the key marketing channel for launching or relaunching a magazine. Formerly, that meant a splashy magalog. But times have changed, as publishers don't want to invest that kind of cash — yet they also hesitate to send out the common voucher for a new title.
 
Freemium Trend
Freemiums Finding Their Way in the Mailstream
July 11, 2013 From Who's Mailing What! Report
Freemiums are those wonderful (or annoying, depending on your perspective as a mailer or a recipient) little free gifts inside the direct mail piece. Fundraisers have used them for decades, feeding the reciprocity urge within all prospects to give back after they themselves just received something, especially when it was free!
 
Most Popular Freemiums in 2013 (1Q)
July 11, 2013 From Who's Mailing What! Report
Most Popular Freemiums in 2013 (1Q) Address Labels Stickers Booklet Coins Notepad Bookmark Photos Medal Postcards Calendar
...
 
Notorious Celebrities
The Notorious Celebrity Brings In New Members
June 27, 2013 From Who's Mailing What! Report
Teaser copy and photos can be a powerful 1-2 punch in nonprofit direct mail. This combo works well for the current member acquisition effort by the Union of Concerned Scientists. It's been mailed for over three years, one of the latest of over 1,500 Grand Control mailings tracked by the giant database of direct mail and email (Who's Mailing What!) The team behind the package was Mal Warwick Associates, where it was designed internally; the copywriter was Barry Cox.
 
Personalization & Premiums Go Up in Publishing
June 27, 2013 From Who's Mailing What! Report
Everyone recognizes that magazine publishers have gone the way of the voucher the last few years, as magalogs and other acquisition packages are rare sights in the mailstream, unfortunately. However, that doesn't mean that magazine publishers are standing pat when trying to win subscribers through the mail.
 
Premiums Are Back ‘In’ in 2013 for Nonprofits
Premiums Are Bouncing Back for Nonprofits
June 13, 2013 From Who's Mailing What! Report
For fundraisers, premiums are just like Miami Heat's Mike Miller. They deserve to be played. Why? Because they consistently work, scoring donations for nonprofits in part because the prospective donor loves to be rewarded for their donation rather than simply see the charge on their credit card statement.
 
African American Museum A
A Museum Between a Rock and a Hard Place
June 12, 2013 From Who's Mailing What! Report
In a difficult economy, museums have a difficult enough task in raising money. Of course, for museums that have not yet opened, they face an even bigger challenge: inspiring people to become members when they can't even enjoy all the facility has to offer. That's exactly the story with the Smithsonian's National Museum of African American History and Culture.
 
Retail Trends Revealed cover
Seasonality & Technique Trends in the Retail Industry
September 13, 2012 From Inside Direct Mail Weekly
No industry was hit harder by the 2008 economic knuckle sandwich than retailers and merchandisers, but after some rough going until 2010, things have been looking up. in order to keep sales and ROI moving in the right direction, retailers must stay on top of the current marketing trends and study those folks who are succeeding in this competitive cross-channel …
 
Direct Mail Trends & Tactics in Fundraising - DMIQ TV Video
Direct Mail Trends & Tactics in Fundraising - DMIQ TV Video
September 11, 2012 From DMIQ TV
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, breaks down several direct mail trends in the fundraising space in this short video. These trends...
 
Who's Mailing and Emailing What? 2012 Direct Mail & Email Trends(2012 DirectMarketingIQ Virtual Show session)
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.

Featuring exclusive data and marketing campaigns from the Who's Mailing What! Archive and the Email Campaign Archive, Chief Content Officer Ethan Boldt showcases...
 
Direct Mail Smackdown: The Magalog vs. the Oversize Envelope
Direct Mail Smackdown: The Magalog vs. the Oversize Envelope
February 2, 2012 From DMIQ TV
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail...
 
The 5 Fundraising Direct Mail Trends in 2011
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
 
 
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