Search results for Premiums/Freemiums
Found 49 item(s)
Found 49 item(s). Displaying 1-15
September 28, 2012 From Bookstore
As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.
You'll learn how to make a persuasive case for everything:
• From your Annual Drive
• To your Planned Giving Program
• To your Capital Campaign
September 13, 2012 From Inside Direct Mail Weekly
No industry was hit harder by the 2008 economic knuckle sandwich than retailers and merchandisers, but after some rough going until 2010, things have been looking up. in order to keep sales and ROI moving in the right direction, retailers must stay on top of the current marketing trends and study those folks who are succeeding in this competitive cross-channel …
September 11, 2012 From DMIQ TV
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, breaks down several direct mail trends in the fundraising space in this short video. These trends...
September 10, 2012 From Bookstore
Nonprofit board members and volunteers are often anxious when confronted with the task of raising money. In Eight Principles of Sustainable Fundraising, Larry C Johnson walks individuals through practical steps to reshape fundraising strategies and see donors as people who want to invest in a worthwhile cause or organization. After all, fundraising isn’t a hard sell or difficult task—it’s offering others the opportunity to give.
August 21, 2012 From Bookstore
“Cross-Channel Fundraising Tips and Trends” is a high-level study of fundraising marketing, as we pulled endless amounts of data from our direct mail and email archives and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up. You'll get:
• Direct mail and email stats and trends• Winning techniques for premiums, freemiums and donor strings
• Multichannel fundraising best practices
And much more!
Who's Mailing and Emailing What? 2012 Direct Mail & Email Trends(2012 DirectMarketingIQ Virtual Show session)
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
Featuring exclusive data and marketing campaigns from the Who's Mailing What! Archive and the Email Campaign Archive, Chief Content Officer Ethan Boldt showcases...
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
Featuring exclusive data and marketing campaigns from the Who's Mailing What! Archive and the Email Campaign Archive, Chief Content Officer Ethan Boldt showcases...
February 2, 2012 From DMIQ TV
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail...
The 5 Fundraising Direct Mail Trends in 2011
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 1, 2011 From Inside Direct Mail Weekly
Within our comprehensive database of direct mail, the Who's Mailing What Archive, we crunch the various numbers in order to find the current trends in the mailstream. Here's what we've seen so far in 2011.
October 24, 2011 From Bookstore
The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising.
October 11, 2011 From Bookstore
The least surprising statement you’ll read in this book: This is the twenty-first century. This is a deep-into-21st century book, attacking the deep-into-21st century not-for-profit climate.
September 21, 2011 From DMIQ TV
As part of FundRaising Success magazine's Gold Awards, recognizing excellence in direct mail, email and multichannel fundraising, Paul Bobnak shows his choice for Grand Control...
June 8, 2011 From DMIQ TV
The colorful greeting card. It gets anybody's attention. This one from Proactiv, a cosmetic merchant, went to a young, former customer. The format, offer inside...
February 24, 2011 From Inside Direct Mail Weekly
Dear Google: I'm writing because I'm still concerned about the mailings you've been sending me. I'm worried they are sullying your reputation as being smart and savvy. The direct mail you've been sending me the last year misses the mark. It's embarrassingly unprofessional and appears you don't know what you're doing. I'm guessing it's also ineffective.
January 20, 2011 From Inside Direct Mail Weekly
What have you done for your prospects lately? Using gifts to light the spark of interest in a mail piece is one of the oldest practices in the direct mail world, but this approach may need a little updating in your next planned campaign to get the results you're looking for. Here's three tests worth doing before pushing out the next campaign.
