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Search results for Fundraising

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The REAL Challenge of the ‘Ice Bucket Challenge’
August 21, 2014 From DirectMarketingIQ Insider
So, this week we got iced. DonorPro challenged FundRaising Success with the ALS "Ice Bucket Challenge." If you've been living under a rock, this is how it works: Within 24 hours of receiving the challenge, either get a bucket of ice water poured over your head (and post a video of the action online) or donate $100 to ALS. You can catch all our cold wetness in the video below. I opted to be the "dumper" rather than a "dumpee," as age does have its privileges!
 
Direct Mail Offers
Fundraising Sees Growth as Overall Mail Volume Decreases
April 10, 2014 From Who's Mailing What! Report

In the last 10 years, more than 106,000 direct mail offers were received by Who's Mailing What! Before the Great Recession, WMW! averaged 12,600 offers a year (2004-2008), but since 2009, the annual volume has decreased to an average of 8,720.

 
Margaret Battistelli Gardner new
Come Engage With FundRaising Success!
March 20, 2014 From DirectMarketingIQ Insider
FundRaising Success held its first Engage Conference in Philadelphia last May, and it was a great success. So much so that we're bringing it back, and once again, it'll be held in Philly in the shadow of the Liberty Bell at WHYY in Old City on April 10.
 
Wounded Warrior Project Purple Heart Control
Wounded Warrior Project Purple Heart Control
January 30, 2014 From DMIQ TV
Control mailings are controls for a reason — they work. And it's easy to see why the Wounded Warrior Project's Purple Heart direct mailer has...
 
2013 Fundraising Grand Control of the Year
2013 Fundraising Grand Control of the Year
January 16, 2014 From Who's Mailing What! Report
When a control mailing has been in the mail for three years or more, it's worth looking closely at this "Grand Control" to see why...
 
Great New Way to Help Animals!
PETA Offers a New Way to Help Animals
January 16, 2014 From Who's Mailing What! Report
With American credit and debit card usage steadily rising during the past several years, according to a recent Federal Reserve report, nonprofits such as PETA (People for the Ethical Treatment of Animals) are increasingly putting their names/logos on credit cards.
 
Fundraising Controls in 2013*
November 14, 2013 From Who's Mailing What! Report
Fundraising Controls in 2013* Special Olympics International Vietnam Veterans of America The American Society for the Prevention of Cruelty to Animals Macular Degeneration Research Paralyzed Veterans of America Public Citizen Wounded...
 
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
 
Two Outers: A Promise vs. A Prayer
Two Cancer Charities Using Direct Mail Very Differently
October 3, 2013 From Who's Mailing What! Report
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."
 
Cory Booker mail
DM Lessons from the 2013 Election
September 5, 2013 From Who's Mailing What! Report
Regardless of the results, one big winner of last year's election was direct mail. Attacked by politicians across the ideological spectrum, this channel was nevertheless embraced when it came time to raise money from supporters and fire up voters to go to the polls. In fact, more money was spent on direct mail by candidates, parties, and outside entities than on any other medium except television.
 
Top Nonprofit Mailers in Q1 2013
August 8, 2013 From Who's Mailing What! Report
Top Nonprofit Mailers in Q1 2013* The American Society for the Prevention of Cruelty to Animals Special Olympics International American Diabetes Association Alzheimer's Association March of Dimes American Civil...
 
Sneak Peek of "Trends in Direct Mail That Get Results"
August 1, 2013 From DirectMarketingIQ Insider
I'm sending my note from the 8th Annual Bridge to Integrated Marketing & Fundraising Conference in Washington D.C., where Target Marketing is a sponsor (we're at booth #311 ... come and say "Hello!" if you're here!). This is one of those rare conferences that cleverly brings together fundraisers and marketers, as both have so many ideas to share. It's also insanely popular, as it's sold out (!) but you can still register online and on-site to attend The Bridge Conference's "Solutions Showcase"!
 
Nonprofits That Use Premiums the Most*
July 25, 2013 From Who's Mailing What! Report
Nonprofits That Use Premiums the Most* World Wildlife Fund Vietnam Veterans Memorial Fund The Arthritis Foundation National Museum of African American History and Culture National Audubon Society Women for Women...
 
Freemium Trend
Freemiums Finding Their Way in the Mailstream
July 11, 2013 From Who's Mailing What! Report
Freemiums are those wonderful (or annoying, depending on your perspective as a mailer or a recipient) little free gifts inside the direct mail piece. Fundraisers have used them for decades, feeding the reciprocity urge within all prospects to give back after they themselves just received something, especially when it was free!
 
Premiums Are Back ‘In’ in 2013 for Nonprofits
Premiums Are Bouncing Back for Nonprofits
June 13, 2013 From Who's Mailing What! Report
For fundraisers, premiums are just like Miami Heat's Mike Miller. They deserve to be played. Why? Because they consistently work, scoring donations for nonprofits in part because the prospective donor loves to be rewarded for their donation rather than simply see the charge on their credit card statement.
 
 
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