Search results for Fundraising
Found 78 item(s)
January 26, 2012 From DMIQ TV
Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than...
January 26, 2012 From News
The 2010 election was not a great one for Democrats, as scores of candidates were defeated in a Republican wave. Their control of the U.S. Senate was maintained, though, and 2011 saw several direct mail efforts by the Democratic Senatorial Campaign Committee to see that it stayed that way. Centering on the theme of "I Am The Firewall," the mailings tried to energize Democratic supporters, to make certain that nothing was being taken for granted.
January 26, 2012 From Inside Direct Mail Weekly
There's a lot at stake in the 2012 elections besides the obvious prize — the White House. So we here at DMIQ decided to look at the direct mail sent out by political campaigns in 2011, to see what's working and what may be ahead in 2012. And why not? We've had a long history covering the direct mail of political campaigns.
January 18, 2012 From DMIQ TV
Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than...
January 13, 2012 From DMIQ TV
In our pilot episode of Direct Mail Smackdown, two holiday packages go head-to-head. Paul Bobnak, the Director of the Who's Mailing What! Archive,...
January 12, 2012 From News
For many people, the possibility of having influence is enough to get them to donate money to a political campaign. Now unless you're very naive, you can't really think that donating anything short of huge amounts of money will allow you to the rub shoulders with the powers-that-be. That's why a membership upgrade mailing from the National Republican Senatorial Committee that's been in the mail since early 2010 works so well.
January 5, 2012 From Inside Direct Mail Weekly
Let's face it — the 2012 presidential election campaign began not long after the polls closed in 2008. But it took a while, until mid-2011, for signs of it to show up in the mailbox. Obama for America began the president's re-election effort with a package targeting a likely "early supporter." The front of the 4-1/2" x 8-3/4" mailing features only Barack Obama's face set against a dark background. When opened, the outer's panels fold out, revealing two quotes from the president in reversed-out white type.
December 28, 2011 From News
Following the success of the Republicans in the 2010 elections, things looked kind of bleak for Democrats across the land. But then Wisconsin happened. Governor Scott Walker, a Republican, supported bills in the state legislature that limited collective bargaining rights of some unionized government employees. The move sparked weeks of large protests, and the absence of some Democratic lawmakers, until the changes were pushed through. So ended act one of the great drama.
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
November 30, 2011 From DMIQ TV
Everyone knows that Thanksgiving is the time of year for giving thanks, but some nonprofits also believe it's also a great time to simply give....
November 29, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
So many channels to choose...
October 5, 2011 From DMIQ TV
QR codes are the topic du jour in direct marketing circles, but up until now, this technology hasn't been integrated into the fundraising direct...
September 21, 2011 From DMIQ TV
As part of FundRaising Success magazine's Gold Awards, recognizing excellence in direct mail, email and multichannel fundraising, Paul Bobnak...
August 31, 2011 From DMIQ TV
The format used by Ocean Conservancy, one of the winners of last year's FundRaising Success magazine's Gold Awards, was quite innovative and has since popped
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August 17, 2011 From DMIQ TV
The 2012 campaign for the presidency of the United States is already well underway. The two leading major party candidates, Republican Mitt Romney and
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