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Search results for Fundraising

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Found 119 item(s). Displaying 1-15
Making a Case Your Donors Will Love
Making a Case Your Donors Will Love
June 30, 2014 From Bookstore

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.

 
Engage Virtual Workshop: Driving Donations with Data
Engage Virtual Workshop: Driving Donations with Data
June 12, 2014 From Bookstore

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind?

This new FundRaising Success webinar brings the case-study format of our popular Engage conference to an extended, value-added webinar that will dig deep and give nonprofits guidance on the best ways to gather and use donor information — as well as take the mystery and trepidation out of the whole issue.

Featuring: Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of Fundraising and Social Media"; and Roger Hiyama, Russ Reid

Duration: 75 minutes

Cost: $19.95

AVAILABLE ON-DEMAND UNTIL 9/9/14

Click here to view this webinar today!

 
Direct Mail Offers
Fundraising Sees Growth as Overall Mail Volume Decreases
April 10, 2014 From Who's Mailing What! Report

In the last 10 years, more than 106,000 direct mail offers were received by Who's Mailing What! Before the Great Recession, WMW! averaged 12,600 offers a year (2004-2008), but since 2009, the annual volume has decreased to an average of 8,720.

 
Train Your Board (and Everyone Else) to Raise Money
Train Your Board (and Everyone Else) to Raise Money
March 24, 2014 From Bookstore
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Margaret Battistelli Gardner new
Come Engage With FundRaising Success!
March 20, 2014 From DirectMarketingIQ Insider
FundRaising Success held its first Engage Conference in Philadelphia last May, and it was a great success. So much so that we're bringing it back, and once again, it'll be held in Philly in the shadow of the Liberty Bell at WHYY in Old City on April 10.
 
Wounded Warrior Project Purple Heart Control
Wounded Warrior Project Purple Heart Control
January 30, 2014 From DMIQ TV
Control mailings are controls for a reason — they work. And it's easy to see why the Wounded Warrior Project's Purple Heart direct mailer has...
 
Write Everything Right!
Write Everything Right!
January 27, 2014 From Bookstore
Let the world's highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, ... website and yes, especially your résumé!

Does your writing bore readers? Write Everything Right! will introduce you to the tested and proven attention-getting (and attention-holding) secrets of an elite, anonymous cadre of writers. They earn six and seven figures a year. These are advertising copywriters who have been mobilizing the English language and sending it out to sell for the past 800 years. Their unique skill: copy so powerful and smooth, it's easier to read than to skip.

For a free PDF sample of Write Everything Right!

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What readers are saying...

Once again, Denny Hatch provides us with sage and proven advice from the trenches. The book is chock full of examples, takeaways, and strategies for making every word more compelling and persuasive. This is easily one of those "top shelf" books you’ll reference time and time again. —Charles Gaudet

I read the book in two days...I couldn't put it down! It is fun reading filled with resources, anecdotes, and although I have an MBA in Marketing, I learned much more from your book than many of my classes. —Basia Christ

This book is guaranteed to help you fine-tune your writing skills whatever you write. Denny's wit and craftsmanship as an experienced writer/author shine through on every page. —Pat Friesen
 
2013 Fundraising Grand Control of the Year
2013 Fundraising Grand Control of the Year
January 16, 2014 From Who's Mailing What! Report
When a control mailing has been in the mail for three years or more, it's worth looking closely at this "Grand Control" to see why...
 
Great New Way to Help Animals!
PETA Offers a New Way to Help Animals
January 16, 2014 From Who's Mailing What! Report
With American credit and debit card usage steadily rising during the past several years, according to a recent Federal Reserve report, nonprofits such as PETA (People for the Ethical Treatment of Animals) are increasingly putting their names/logos on credit cards.
 
Fundraising Controls in 2013*
November 14, 2013 From Who's Mailing What! Report
Fundraising Controls in 2013* Special Olympics International Vietnam Veterans of America The American Society for the Prevention of Cruelty to Animals Macular Degeneration Research Paralyzed Veterans of America Public Citizen Wounded...
 
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
 
Two Outers: A Promise vs. A Prayer
Two Cancer Charities Using Direct Mail Very Differently
October 3, 2013 From Who's Mailing What! Report
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."
 
Profiting from the Magic of Marketing Metrics
Profiting from the Magic of Marketing Metrics
September 25, 2013 From Bookstore

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:

  • What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable?
  • How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value?
  • How to understand the relative economics between customer acquisition, retention and CRM.
  • How to measure the funnel process and which improvements will have the most impact.

Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts. 


 
Cory Booker mail
DM Lessons from the 2013 Election
September 5, 2013 From Who's Mailing What! Report
Regardless of the results, one big winner of last year's election was direct mail. Attacked by politicians across the ideological spectrum, this channel was nevertheless embraced when it came time to raise money from supporters and fire up voters to go to the polls. In fact, more money was spent on direct mail by candidates, parties, and outside entities than on any other medium except television.
 
Top Nonprofit Mailers in Q1 2013
August 8, 2013 From Who's Mailing What! Report
Top Nonprofit Mailers in Q1 2013* The American Society for the Prevention of Cruelty to Animals Special Olympics International American Diabetes Association Alzheimer's Association March of Dimes American Civil...
 
 
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