Search results for FundraisingFound 114 item(s)
April 10, 2014 From Who's Mailing What! Report
In the last 10 years, more than 106,000 direct mail offers were received by Who's Mailing What! Before the Great Recession, WMW! averaged 12,600 offers a year (2004-2008), but since 2009, the annual volume has decreased to an average of 8,720.
March 20, 2014 From DirectMarketingIQ Insider
FundRaising Success held its first Engage Conference in Philadelphia last May, and it was a great success. So much so that we're bringing it back, and once again, it'll be held in Philly in the shadow of the Liberty Bell at WHYY in Old City on April 10.
January 30, 2014 From DMIQ TV
Control mailings are controls for a reason — they work. And it's easy to see why the Wounded Warrior Project's Purple Heart direct mailer has...
January 16, 2014 From Who's Mailing What! Report
When a control mailing has been in the mail for three years or more, it's worth looking closely at this "Grand Control" to see why...
January 16, 2014 From Who's Mailing What! Report
With American credit and debit card usage steadily rising during the past several years, according to a recent Federal Reserve report, nonprofits such as PETA (People for the Ethical Treatment of Animals) are increasingly putting their names/logos on credit cards.
November 14, 2013 From Who's Mailing What! Report
Fundraising Controls in 2013* Special Olympics International Vietnam Veterans of America The American Society for the Prevention of Cruelty to Animals Macular Degeneration Research Paralyzed Veterans of America Public Citizen Wounded...
November 14, 2013 From Bookstore
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
October 3, 2013 From Who's Mailing What! Report
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."
September 25, 2013 From Bookstore
This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:
- What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable?
- How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value?
- How to understand the relative economics between customer acquisition, retention and CRM.
- How to measure the funnel process and which improvements will have the most impact.
Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.
September 5, 2013 From Who's Mailing What! Report
Regardless of the results, one big winner of last year's election was direct mail. Attacked by politicians across the ideological spectrum, this channel was nevertheless embraced when it came time to raise money from supporters and fire up voters to go to the polls. In fact, more money was spent on direct mail by candidates, parties, and outside entities than on any other medium except television.
August 8, 2013 From Who's Mailing What! Report
Top Nonprofit Mailers in Q1 2013* The American Society for the Prevention of Cruelty to Animals Special Olympics International American Diabetes Association Alzheimer's Association March of Dimes American Civil...
August 1, 2013 From DirectMarketingIQ Insider
I'm sending my note from the 8th Annual Bridge to Integrated Marketing & Fundraising Conference in Washington D.C., where Target Marketing is a sponsor (we're at booth #311 ... come and say "Hello!" if you're here!). This is one of those rare conferences that cleverly brings together fundraisers and marketers, as both have so many ideas to share. It's also insanely popular, as it's sold out (!) but you can still register online and on-site to attend The Bridge Conference's "Solutions Showcase"!
July 30, 2013 From Bookstore
This book explains why experience is everything and how the future of business will come down to shared experiences.
- Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
- Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
- Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!
July 25, 2013 From Who's Mailing What! Report
Nonprofits That Use Premiums the Most* World Wildlife Fund Vietnam Veterans Memorial Fund The Arthritis Foundation National Museum of African American History and Culture National Audubon Society Women for Women...