Search results for Fundraising
Found 101 item(s)
Found 101 item(s). Displaying 1-15
May 16, 2013 From Who's Mailing What! Report
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA). According to the organization's website, the color is "identified with vibrancy and energy," an important asset in the sharpened focus of its mission to protect animals.
May 16, 2013 From Who's Mailing What! Report
"Control mailings" — those mailings that are repeated in the mail — are considered successful mailings and are often the most worthwhile for marketers and printers to study. It's why they play such a prominent role in our multichannel marketing database, Who's Mailing What. But how does the use of personalization vary depending on whether a mailing is a control or not? And in which industries is this happening the most?
March 4, 2013 From Bookstore
Readers will learn:
- The content options available and how to choose the right channel
- What type of information to post on social networking, business blogs and websites
- How to define your market niche
- How to increase SEO
- And so much more!
February 26, 2013 From Bookstore
Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.
With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel.
February 7, 2013 From Bookstore
- How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business
- Signs, Banners, Giveaways, Packaging and Experiential Marketing that Inspires and Persuades
- Modern Ways to Use Posters, Brochures, and More to Compel Your Audience
December 27, 2012 From Bookstore
Marketing expert German Sacristan helps marketers achieve success in this age of digital media. You'll learn:
- How to ensure a better ROMI (return on market investment) through Sacristan's simple, functional, easy to reference outline and methodical processes.
- Fundamentals of marketing, sales and communication and how they apply in the world of digital media.
- And much more!
December 13, 2012 From Bookstore
Readings from experts with tips and tricks of the trade on:
- Solving Marketing Problems with an Integrated Process
- B2B Marketing and Lead Generation
- Consumer Privacy: Knowing Your Customers Without Really "Knowing" Them
- Using Web 2.0 to Connect, Build, and Sell with a Marketing Upgrade
- And much more!
December 4, 2012 From Bookstore
This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.
- Reveals big data analytics as the next wave for businesses looking for competitive advantage
- Takes an in-depth look at the financial value of big data analytics
- Offers tools and best practices for working with big data
November 14, 2012 From Bookstore
Friesen gives you the essential insights and
takeaways for this evolving cross-channel landscape, such a
s:
Friesen gives you the essential insights and takeaways for this evolving cross-channel landscape, such as:s:
- How to select the right direct response media for your campaigns
- Six methods for unlocking writer's block
- Writing techniques for strengthening customer relationships
- How to increase readability and response with the right choice of type
- What subject lines, headlines & direct mail teasers have in common
- And more!
October 5, 2012 From Bookstore
Piggybacking on “Retail Trends Revealed,” here is volume two of the Retail Competitive Intelligence Report: “166 Proven Marketing Strategies for Retail Success.” Yes, adding up all the best practices in this report ends up with 166, each valuable in its own right to boost your retail IQ in this fiercely competitive marketplace. Get best practices for integrated marketing campaigns including:
- Direct mail
- Mobile
- Social
- Web optimization
- And more!
September 28, 2012 From Bookstore
As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.
You'll learn how to make a persuasive case for everything:
• From your Annual Drive
• To your Planned Giving Program
• To your Capital Campaign
September 11, 2012 From DMIQ TV
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, breaks down several direct mail trends in the fundraising space in this short video. These trends...
September 10, 2012 From Bookstore
Nonprofit board members and volunteers are often anxious when confronted with the task of raising money. In Eight Principles of Sustainable Fundraising, Larry C Johnson walks individuals through practical steps to reshape fundraising strategies and see donors as people who want to invest in a worthwhile cause or organization. After all, fundraising isn’t a hard sell or difficult task—it’s offering others the opportunity to give.
August 29, 2012 From News
For decades, direct mail has been the workhorse of grassroots political fundraising. And judging by what's appeared so far in this election cycle, it's not going to be put out to pasture any time soon. Surveys, membership cards, photos and letters from rockstar politicians have dominated the 2012 mailstream because they all still work well. But new to the mix this time around are posters and palm cards, tactics adapted from the world of door-to-door campaigning. Let's take a look at how each one has been used by the Obama and Romney presidential campaigns to augment their fundraising efforts.
August 21, 2012 From Bookstore
“Cross-Channel Fundraising Tips and Trends” is a high-level study of fundraising marketing, as we pulled endless amounts of data from our direct mail and email archives and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up. You'll get:
• Direct mail and email stats and trends• Winning techniques for premiums, freemiums and donor strings
• Multichannel fundraising best practices
And much more!
