Search results for How-to Guides
Found 29 item(s)
Found 29 item(s). Displaying 1-15
April 25, 2013 From Bookstore
The Bootstrapper’s Guide develops readers’ knowledge, hands-on skills and confidence with core mobile Web technologies:
- Developing mobile websites by writing your own code, using a content management system (CMS) or using mobile Web development services.
- Redirecting mobile traffic and optimizing, promoting and troubleshooting mobile websites.
- Developing mobile apps for iOS, Android, Windows Phone and Blackberry.
- Developing Web-based mobile apps and converting Web apps to native apps.
- Distributing, promoting and monetizing mobile apps.
March 4, 2013 From Bookstore
Readers will learn:
- The content options available and how to choose the right channel
- What type of information to post on social networking, business blogs and websites
- How to define your market niche
- How to increase SEO
- And so much more!
February 7, 2013 From Bookstore
- Introduces you to the psychology, behavior, and influence of the new social consumer
- Shows how to define and measure the success of your social media campaigns for the short and long term
- Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
- Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
Fast15: Creating Multichannel Relationships from Single Touchpoint Donors
February 6, 2013 From Webinars & Virtual Events
Featuring: Margaret Battistelli Gardner, Editor in Chief, FundRaising Success
Duration: 15 minutes
Sponsor: Inferenda Data Solutions
This edition of Fast15 will help you lay the groundwork within your organization for crawling out of the old single-channel-donor mind-set to meet their donors where they are. And that could be...
February 6, 2013 From Webinars & Virtual Events
Featuring: Margaret Battistelli Gardner, Editor in Chief, FundRaising Success
Duration: 15 minutes
Sponsor: Inferenda Data Solutions
This edition of Fast15 will help you lay the groundwork within your organization for crawling out of the old single-channel-donor mind-set to meet their donors where they are. And that could be...
December 6, 2012 From Bookstore
The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management
• From the International Institute for Analytics, the world’s premier analytics research organization
• Proven best practices for choosing projects and technology, building analytics organizations, and measuring ROI
• Brand-new case studies from finance, healthcare, technology, retail, manufacturing, and beyond
November 14, 2012 From Bookstore
Friesen gives you the essential insights and
takeaways for this evolving cross-channel landscape, such a
s:
Friesen gives you the essential insights and takeaways for this evolving cross-channel landscape, such as:s:
- How to select the right direct response media for your campaigns
- Six methods for unlocking writer's block
- Writing techniques for strengthening customer relationships
- How to increase readability and response with the right choice of type
- What subject lines, headlines & direct mail teasers have in common
- And more!
September 28, 2012 From Bookstore
As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.
You'll learn how to make a persuasive case for everything:
• From your Annual Drive
• To your Planned Giving Program
• To your Capital Campaign
September 24, 2012 From Bookstore
“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.
Full of best practices from designers and copywriters for increasing response with design, color, typography, formats and components
September 10, 2012 From Bookstore
Nonprofit board members and volunteers are often anxious when confronted with the task of raising money. In Eight Principles of Sustainable Fundraising, Larry C Johnson walks individuals through practical steps to reshape fundraising strategies and see donors as people who want to invest in a worthwhile cause or organization. After all, fundraising isn’t a hard sell or difficult task—it’s offering others the opportunity to give.
How to Optimize Your Brand's Mobile Presence for the Holidays
July 26, 2012 From Webinars & Virtual Events
This session is part of Retail Online Integration's first Webinar Week, "Christmas in July - Preparing for the Holiday Season!" designed to make sure that the 2012 holiday season is your most profitable ever. View one or all four of the webinar about the topics on your checklist as you...
July 26, 2012 From Webinars & Virtual Events
This session is part of Retail Online Integration's first Webinar Week, "Christmas in July - Preparing for the Holiday Season!" designed to make sure that the 2012 holiday season is your most profitable ever. View one or all four of the webinar about the topics on your checklist as you...
Going Global: How Retailers Can Take Advantage of the Global E-commerce Opportunity (2012 Retail Marketing Virtual Show session)
April 19, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 Retail Marketing Virtual Conference & Expo.
U.S. retailers finally get serious about going global. In fact, according to a recent survey, more and more e-commerce firms report that international sales now account for over 10...
April 19, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 Retail Marketing Virtual Conference & Expo.
U.S. retailers finally get serious about going global. In fact, according to a recent survey, more and more e-commerce firms report that international sales now account for over 10...
Email Prospecting the Right Way: How to use email for customer acquisition without risking your reputation
April 17, 2012 From Webinars & Virtual Events
In the Target Marketing Media Usage forecast from March 2012, 86 percent of marketers said they will use email for customer acquisition this year, and many called email their highest-ROI channel for acquisition. Yet, conventional wisdom says that sending marketing emails to people who aren't customers risks looking like spam....
April 17, 2012 From Webinars & Virtual Events
In the Target Marketing Media Usage forecast from March 2012, 86 percent of marketers said they will use email for customer acquisition this year, and many called email their highest-ROI channel for acquisition. Yet, conventional wisdom says that sending marketing emails to people who aren't customers risks looking like spam....
March 19, 2012 From Webinars & Virtual Events
Featuring: Joe Keenan, Senior Editor, Retail Online Integration
Duration: 15 minutes
Sponsor: Infogroup Targeting Solutions
Retail Online Integration's "Fast 15" is a high-speed, FREE, online session with ideas you can take to the bank! This installment is all about choosing the right mailing list, and is sponsored by Infogroup...
Using Words to Generate Response... Direct Mail, Email, Online and More (2012 DirectMarketingIQ Virtual Show session)
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
Would you like your copy/content to generate more calls, clicks and visits to your website or store? Learn how in just 40 minutes...
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
Would you like your copy/content to generate more calls, clicks and visits to your website or store? Learn how in just 40 minutes...
Video Marketing in Email, Social and Online - Best Practices & Case Studies (2012 DirectMarketingIQ Virtual Show session)
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
The rules of engagement for video marketing rely on building trust over time and converting to sale. Sales funnels are often a part...
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
The rules of engagement for video marketing rely on building trust over time and converting to sale. Sales funnels are often a part...
