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Search results for How-to Guides

Found 26 item(s)

Found 26 item(s). Displaying 1-15
Turning Browsers into Buyers: How to optimize the eCommerce experience
March 19, 2014 From Webinars & Virtual Events
Your customers have so many ways to shop with you, they want to browse your catalogue on mobile, they want to purchase on a tablet, they are in a constant state of distraction. With such a challenging marketplace and changing customer expectations, how do you optimize your digital merchandising and...
 
Webinar Express: Website Analytics that Actually Matter
March 7, 2014 From Webinars & Virtual Events
It's easy to get caught up in the world of website analytics. Pageviews, CTR, visitors, channels, referrals, and the list of terms goes on. Many of us struggle to understand which metrics are important for our business and how to improve results based on the data. Do you know which...
 
Webinar Express: How to Create the Best Landing Pages Ever
February 28, 2014 From Webinars & Virtual Events
As marketers, we want our landing pages to perform well. Why? Because optimized landing pages help generate the leads we need to meet our marketing goals. But how do we consistently produce high performing landing pages that align with our business objectives? By creating the best landing pages ever! ...
 
Free Webinar: How to Prevent a Massive Data Breach Disaster
Free Webinar: How to Prevent a Massive Data Breach Disaster
February 13, 2014 From Webinars & Virtual Events
While news reports of data breach disasters may be ubiquitous, data protection programs at retail headquarters, are, unfortunately not. As hackers and hacking technology become more sophisticated, retailers need to be prepared for more cyber attacks that are surely on the horizon. So, what's a retailer to do? How should...
 
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
October 10, 2013 From Bookstore
A guide to delivering a better user experience through A/B testing: 
  • Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers
  • Details a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today
  • Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use

 
Fast15: Creating Multichannel Relationships from Single Touchpoint Donors
February 6, 2013 From Webinars & Virtual Events
Featuring: Margaret Battistelli Gardner, Editor in Chief, FundRaising Success
Duration: 15 minutes
Sponsor: Inferenda Data Solutions

This edition of Fast15 will help you lay the groundwork within your organization for crawling out of the old single-channel-donor mind-set to meet their donors where they are. And that could be...
 
Monthly Giving: The Sleeping Giant
Monthly Giving: The Sleeping Giant
December 13, 2012 From Bookstore
  • One of the only books for fundraisers on monthly giving! 
  • Tips on how to make monthly giving work alongside other fundraising efforts
  • How to acquire monthly donors through different channels such as email, social media, direct mail, television and radio
  • And much, much more!
 
How to Write Fundraising Materials that Raise More Money
How to Write Fundraising Materials that Raise More Money
September 28, 2012 From Bookstore
Whenever we’re called upon to draft a solicitation letter, or write copy for the website, or produce a few passages for the annual report, or, heaven forbid, long stretches of a proposal or case statement, we sit there … and if we’re lucky crank out serviceable prose.  Few would call it sparkling.

It needn’t be this way, and it won’t be this way any longer for those who invest a few hours in Tom Ahern’s new book, How to Write Fundraising Materials that Raise More Money.
 
Eight Principles of Sustainable Fundraising
Eight Principles of Sustainable Fundraising
September 10, 2012 From Bookstore

Nonprofit board members and volunteers are often anxious when confronted with the task of raising money. In Eight Principles of Sustainable Fundraising, Larry C Johnson walks individuals through practical steps to reshape fundraising strategies and see donors as people who want to invest in a worthwhile cause or organization. After all, fundraising isn’t a hard sell or difficult task—it’s offering others the opportunity to give.

 
How to Optimize Your Brand's Mobile Presence for the Holidays
July 26, 2012 From Webinars & Virtual Events
This session is part of Retail Online Integration's first Webinar Week, "Christmas in July - Preparing for the Holiday Season!" designed to make sure that the 2012 holiday season is your most profitable ever. View one or all four of the webinar about the topics on your checklist as you...
 
Going Global: How Retailers Can Take Advantage of the Global E-commerce Opportunity (2012 Retail Marketing Virtual Show session)
April 19, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 Retail Marketing Virtual Conference & Expo.

U.S. retailers finally get serious about going global. In fact, according to a recent survey, more and more e-commerce firms report that international sales now account for over 10...
 
Email Prospecting the Right Way: How to use email for customer acquisition without risking your reputation
April 17, 2012 From Webinars & Virtual Events
In the Target Marketing Media Usage forecast from March 2012, 86 percent of marketers said they will use email for customer acquisition this year, and many called email their highest-ROI channel for acquisition. Yet, conventional wisdom says that sending marketing emails to people who aren't customers risks looking like spam....
 
Fast15: Strategies for Choosing a Top-Performing Mailing List
Fast15: Strategies for Choosing a Top-Performing Mailing List
March 19, 2012 From Webinars & Virtual Events
Featuring: Joe Keenan, Senior Editor, Retail Online Integration
Duration: 15 minutes
Sponsor: Infogroup Targeting Solutions

Retail Online Integration's "Fast 15" is a high-speed, FREE, online session with ideas you can take to the bank! This installment is all about choosing the right mailing list, and is sponsored by Infogroup...
 
Using Words to Generate Response... Direct Mail, Email, Online and More (2012 DirectMarketingIQ Virtual Show session)
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.

Would you like your copy/content to generate more calls, clicks and visits to your website or store?  Learn how in just  40 minutes...
 
Video Marketing in Email, Social and Online - Best Practices & Case Studies (2012 DirectMarketingIQ Virtual Show session)
March 15, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.

The rules of engagement for video marketing rely on building trust over time and converting to sale. Sales funnels are often a part...
 
 
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