6 Ways to Make the Magalog Work for B2B - DMIQ TV VideoNovember 13, 2012
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, discusses the recent Harvard Business Review mail piece and the direct mail best practices for using magalogs in the B2B sector in this DMIQ TV episode of "Red Hot Marketing Tips," sponsored by Reach Marketing.
Many of these best practices come from copywriter Ken Schneider, who recently contributed a chapter to Direct Marketing IQ's report, "Design & Formats for Boosting Direct Mail Response." Register for FREE chapter download and PDFs of Harvard Business Review mail piece here.
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