Focus on Fundraising: Amnesty International Goes Faux For Response

May 26, 2011

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Amnesty International is a fundraising organization that sends many different kinds of direct mail, but this oversize mail piece is a standout for a few reasons, including the outer and what's inside.

DirectMarketingIQ's Chief Content Officer Ethan Boldt takes you through the package.

Click here to download the direct mail package from DMIQTV.

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Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving

...

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Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you

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