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Direct Mail Smackdown: Obama vs. Romney's Fundraising Mail

August 17, 2011
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The 2012 campaign for the presidency of the United States is already well underway. The two leading major party candidates, Republican Mitt Romney and Democrat Barack Obama, are both in the mail, but with very different fundraising efforts.

DirectMarketingIQ's Research Director Paul Bobnak takes you through the two mail packages! (After viewing the video, take the poll below to register which mail package you thought was more persuasive.)

Click here to download the direct mail package from DMIQTV.

 
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POLL:

   
Romney for President
   
Obama for America
   
 

Which 2012 campaign package is more persuasive?

 

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COMMENTS

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Most Recent Comments:
Paul Bobnak - Posted on August 19, 2011
Hi James-Thank you for watching! Well, there are no membership ID numbers, but to me, it appears that the Obama mailer was sent to a house list. "I know you've already answered that call ... I'm asking you join me once again ... We've come a long way together, and I'm so grateful you've been by my side every step of the way" it says. Romney's is definitely a prospect mailing. BTW, We track quite a bit of political mail (both direct mail & email), and the amount of efforts we receive is on the upswing as we move into a big election year. Would you be interested in reading more analysis of it all? -Paul
James Lawrence - Posted on August 19, 2011
First of all. Great video I really like this. Thanks for putting it up. It sounded like the Obama piece was a house package to existing donors while the Romney package was for prospects. Was that the case?
Click here to view archived comments...
Archived Comments:
Paul Bobnak - Posted on August 19, 2011
Hi James-Thank you for watching! Well, there are no membership ID numbers, but to me, it appears that the Obama mailer was sent to a house list. "I know you've already answered that call ... I'm asking you join me once again ... We've come a long way together, and I'm so grateful you've been by my side every step of the way" it says. Romney's is definitely a prospect mailing. BTW, We track quite a bit of political mail (both direct mail & email), and the amount of efforts we receive is on the upswing as we move into a big election year. Would you be interested in reading more analysis of it all? -Paul
James Lawrence - Posted on August 19, 2011
First of all. Great video I really like this. Thanks for putting it up. It sounded like the Obama piece was a house package to existing donors while the Romney package was for prospects. Was that the case?