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Direct Marketing Trend in Action: Holiday Catalogs Gets with the Times

October 19, 2011
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It’s Ho-Ho-Holiday Catalog Time!

Catalogs — it’s all about wants vs. needs! Does DMIQ Chief Evangelist Peggy Hatch really need those cute flats on the cover of the Arthur Beren catalog? No! But, after seeing them … she wants them!

Catalogs make up much of the mail that comes into the Who’s Mailing What! Archive. Take a tour with Peggy as she highlights the catalogs she received from just one day’s mail.

Click here to download the direct mail package from DMIQTV.

 

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

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