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Copywriter's Corner: Copy Drivers and Long Copy

October 26, 2011
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Two recent mailings — one from a cemetery and one from a cremation service — get a prospect to think about the inevitable. Check out this week's episode to find out more. Highlights include:
  • How the letters and supporting materials rely on guilt and fear to motivate the target to act
  • How one package is much more elaborate than the other one
  • The use of comforting images in both mailings

Click here to download the direct mail package from DMIQTV.

 

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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