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Red Hot Marketing Tip: A Mail Series Centered Around Birth Theme

October 12, 2011
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The new "Ambassador" for Maker's Mark Distillery receives the first in series of mailings, centered around a "birth" theme, to mark the dedication of "her" barrel of bourbon. 

Check out this week's episode to find out more. Highlights include:
  • How the outer gets itself opened
  • How the letter & insert create customer delight
  • How personalization and flattery strengthen the customer's loyalty to the product  

Click here to download the direct mail package from DMIQTV.

 

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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