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Focus on Fundraising: Grand Control of the Year

September 21, 2011
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As part of FundRaising Success magazine's Gold Awards, recognizing excellence in direct mail, email and multichannel fundraising, Paul Bobnak shows his choice for Grand Control of the Year: Nature Conservancy's "Hummingbird" member acquisition package.

This week's episode covers how the outer envelope's photo and caption get it opened, plus a brief look at two classic previous Grand Controls that helped build the organization.

Click here to download the direct mail package from DMIQTV.

 

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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